Septian, S. A. N., Bagas Ari Prasetyo, Alif Putra Pratama, and Pramudya Ibnu Subrata. “the Generative Engine Optimization (GEO) Strategy In Maintaining Corporate Reputation Authenticity In The Artificial Intelligence Era: A Conceptual Study On Goto Group”. CITACONOMIA : Economic and Business Studies, Vol. 5, no. 02, Apr. 2026, pp. 164-7, doi:10.63922/citaconomia.v5i02.3100.