MSMEs Go Digital: Impact Analysis and Strategies for Sustainable Economic Development

Buyung Adi Dharma; Nur Yudiono

doi:10.63922/ijbqr.v3i02.1786

Buyung Adi Dharma Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Nur Yudiono Faculty of Economics and Business, Universitas Negeri Malang, Indonesia

DOI: https://doi.org/10.63922/ijbqr.v3i02.1786

Keywords: MSMEs, digital transformation, digital economy, Industry 4.0, e-commerce, digital literacy

Abstract

This study analyzes the impact of the digital economy on the growth of MSMEs in Indonesia in the Industry 4.0 era. Using a descriptive quantitative approach and a sample of 150 MSMEs, results show that the adoption of digital technologies (e-commerce, big data, digital payments) increases operational efficiency, turnover and market reach. However, challenges such as low digital literacy, infrastructure gaps, and limited access to training hinder the optimization of digitalization benefits. This study emphasizes the importance of collaboration between government, private sector, and educational institutions to strengthen training, funding, and infrastructure support to maximize the potential of MSMEs' digital transformation.

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