The Influence of Market, Technical, Management, and Financial Aspects on the Feasibility of Photocopy Service Businesses
Keywords:
Market Aspects, Technical, Management, Financial, Business Feasibility
Abstract
This study examines the influence of Market Aspects (AP), Technical Aspects (AT), Management Aspects (AM), and Financial Aspects (AK) on Business Feasibility (KU) of photocopy service enterprises located around educational areas in Makassar City. A quantitative approach using PLS-SEM was employed with 100 photocopy business owners as respondents. The results show that all research instruments are valid and reliable, and the model obtained an R² value of 0.741, indicating that 74.1% of business feasibility is explained by the four variables. Partially, Market Aspects, Technical Aspects, and Financial Aspects have a positive and significant effect on business feasibility, while Management Aspects show no significant effect. These findings indicate that the feasibility of photocopy businesses is primarily determined by market strength, technical readiness, and financial conditions.
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Rohman, A., & Fitria, L. (2024). Analisis Kelayakan Bisnis Pada Usaha Laundry “Waz Wuz Madura” Ditinjau Dari Aspek Pasar, Teknis, Keuangan, Manajemen, dan SDM. Jurnal Media Akademik (JMA), 2(6), 1–16.
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Taiwo, S., Feyisayo, E., & Omowale, O. (2023). USINESS FEASIBILITY STUDY AND SUSTAINABILITY OF SMES (A STUDY OF ABEOKUTA SOUTH LOCAL GOVERNMENT AREA, ABEOKUTA OGUN STATE) B B African Sustainable Development (JASD) Vol. 2 No.2. Pg, 26(2), 31.
Wua, I. G., Rotinsulu, T. O., & Kawung, G. M. V. (2024). Analisis Pendapatan Dan Kelayakan Usaha Industri Kecil Cap Tikus Di Kecamatan Motoling Timur. Jurnal Berkala Ilmiah Efisiensi, 24(2), 61–72.
Wulandari, A. A., Akbar, A., & Lina, R. (2024). The Effect of Price and Service Quality on Consumer Satisfaction. Advances: Jurnal Ekonomi & Bisnis, 2(6), 351–361. https://doi.org/10.60079/ajeb.v2i6.302
Agustin, R., Aini, S. N., Romaisyah, L., & Lestari, S. R. M. (2024). Analisis Studi Kelayakan Pengembangan Bisnis dalam Keputusan Ekspansi. Jurnal Maneksi, 13(1), 119–127. https://doi.org/10.31959/jm.v13i1.2110
Akbarurrasyid et al. (2024). Pertumbuhan , Kelangsungan Hidup Dan Kelayakan. Journal Perikanan, 14(1), 390–401.
Apriyanti, A., & Muhammad, R. F. (2024). Analisis Studi Kelayakan Bisnis Pada UMKM Keripik Embayem Ditintau dari Aspek Pasar dan Pemasaran, Aspek Manajemen dan Sumber Daya Manusia, dan Aspek Hukum. INNOVATIVE: Journal Of Social Science Research, 4, 386–393.
Effendi, M. S., Firdaus, V. F., Utami, N. E., Emarawati, J. A., Maison, D., & Roosdiana, R. (2023). School Environment Impact on Entrepreneurial Intention Mediated By Financial Literacy and Entrepreneurial Characteristics. International Journal of Entrepreneurship and Sustainability Studies, 3(1), 102–114. https://doi.org/10.31098/ijeass.v3i1.1554
Freeman, R. E., Dmytriyev, S. D., & Phillips, R. A. (2021). Stakeholder Theory and the Resource-Based View of the Firm. Journal of Management, 47(7), 1757–1770. https://doi.org/10.1177/0149206321993576
Hakim, B. L., Mauluddin, Y., & Novandinarsyah, D. (2023). Kelayakan Usaha pada Pembuatan Minyak Kelapa. Jurnal Kalibrasi, 21(1), 48–54.
Heatubun, F., & Rahaded, L. K. (2025). Economics and Digital Business Review Pengaruh Lokasi Usaha terhadap Volume Penjualan pada Usaha Fotokopi Mutiara Hati Manokwari. 6(2), 1521–1528.
Indah, N., Jannah, M., Maulidya, I. N., & Huda, M. M. (2025). Bertahan di era digital: transformasi model bisnis usaha fotokopi ‘tacha’ dalam perubahan kebiasaan akademik mahasiswa. 11(8).
Islam, M. N., Hassan, H. F., Amin, M. B., Madilo, F. K., Rahman, M. A., Haque, M. R., Aktarujjaman, M., Farjana, N., & Roy, N. (2022). Food safety and handling knowledge and practices among university students of Bangladesh: A cross-sectional study. Heliyon, 8(12), e11987. https://doi.org/10.1016/j.heliyon.2022.e11987
Johnson, C., Gitay, R., Abdel-Salam, A. S. G., BenSaid, A., Ismail, R., Naji Al-Tameemi, R. A., Romanowski, M. H., Kazem Al Fakih, B. M., & Al Hazaa, K. (2022). Student support in higher education: campus service utilization, impact, and challenges. Heliyon, 8(12), e12559. https://doi.org/10.1016/j.heliyon.2022.e12559
Jumah, P. K., Githui, T., & Kweyu, M. (2022). An Exploratory Study on the Role of Feasibility Study on Sustainability of Business in Kenya: A Case of Supermarkets in Nairobi County. Journal of Finance and Accounting, 6(1), 57–70. https://doi.org/10.53819/81018102t2040
Khoiriyah, U. K., & Rahman, A. (2024). Analisis Aspek Keuangan Bisnis Sambal Rujak Mbak Qom Dalam Prespektif Studi Kelayakan Bisnis. Improvement: Jurnal Manajemen Dan Bisnis, 4(1), 17–24. https://doi.org/10.30651/imp.v4i1.22900
Mariam, I., Triyanto, I. R., Purba, F., Ariesti, H., & Salim, L. R. (2021). Evaluasi Kualitas Layanan Fotokopi Berdasarkan SERVQUAL di Politeknik Negeri Jakarta. 40–51.
Maulana, I., Rahmadani, I., & Astuti, D. (2025). Analisis Studi Kelayakan Bisnis Pada Umkm Ditinjau Dari Aspek Keuangan. Jurnal Ilmu Manajemen Dan Pendidikan , 01(04), 158–161.
Maulina, T., Varisca, V. V., & Rahmadiah, N. (2025). Analisis Kelayakan Usaha Ditinjau Dari Aspek Pemasaran ( Studi Kasus Pada Usaha Print & Fotocopy Disekitar UIN Raden Fatah Palembang Kampus B ) Business Feasibility Analysis Reviewed from Marketing Aspects ( Case Study on Print & Photocopy Business around UIN Raden Fatah Palembang Campus B ). 8412–8419.
Moch Rifqi Shihabuddin Al Ubaidillah, & I Made Suparta. (2024). Analisis Kelayakan Usaha Penggilingan Padi Di Desa Krangkong Kecamatan Kepohbaru Kabupaten Bojonegoro. Jurnal Ekonomi Bisnis Dan Kewirausahaan, 1(3), 65–71. https://doi.org/10.69714/2h8erj72
Patasik, J. A., Broto, S., Sugeha, A. T., Wowor, S. G., & Asaloei, S. I. (2024). Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Fotocopy Double Trans Manado. 1(1), 10–15.
Ramadhan, D. P. (2024). Pengaruh Kualitas Produk , Kualitas Pelayanan , dan Harga Terhadap Kepuasan Pelanggan Pada Usaha Fotocopy 66 di Bumi Sani Bekasi Timur. 2(8), 300–313.
Reniati, R., Haliza, T. A. R., & Fauzi, M. F. (2023). Investigating the Capital Strengthening Program for Micro and Small Business Enterprises: Financing Feasibility Analysis. International Journal of Advances in Social Sciences and Humanities, 2(3), 159–173. https://doi.org/10.56225/ijassh.v2i3.240
Rohman, A., & Fitria, L. (2024). Analisis Kelayakan Bisnis Pada Usaha Laundry “Waz Wuz Madura” Ditinjau Dari Aspek Pasar, Teknis, Keuangan, Manajemen, dan SDM. Jurnal Media Akademik (JMA), 2(6), 1–16.
Russel, F. S., Tinno, P., Rompas, D., Kembuan, O., Informatika, T., Teknik, F., & Manado, U. N. (2024). Aplikasi Layanan Printing Online Berbasis Web Menggunakan Metode Rapid Application Development ( Rad ) Di Cahaya Utara. 38–47.
Taiwo, S., Feyisayo, E., & Omowale, O. (2023). USINESS FEASIBILITY STUDY AND SUSTAINABILITY OF SMES (A STUDY OF ABEOKUTA SOUTH LOCAL GOVERNMENT AREA, ABEOKUTA OGUN STATE) B B African Sustainable Development (JASD) Vol. 2 No.2. Pg, 26(2), 31.
Wua, I. G., Rotinsulu, T. O., & Kawung, G. M. V. (2024). Analisis Pendapatan Dan Kelayakan Usaha Industri Kecil Cap Tikus Di Kecamatan Motoling Timur. Jurnal Berkala Ilmiah Efisiensi, 24(2), 61–72.
Wulandari, A. A., Akbar, A., & Lina, R. (2024). The Effect of Price and Service Quality on Consumer Satisfaction. Advances: Jurnal Ekonomi & Bisnis, 2(6), 351–361. https://doi.org/10.60079/ajeb.v2i6.302
Published
2026-04-07
How to Cite
Mustari, M., & Arisah, N. (2026). The Influence of Market, Technical, Management, and Financial Aspects on the Feasibility of Photocopy Service Businesses. International Journal of Business and Quality Research, 4(02), 11-25. https://doi.org/10.63922/ijbqr.v4i02.3144
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