The Effect Of Personalized Advertising And Consumer Engagement On Purchase Decisions Through Perceived Value (A Study Of Generation Z Instagram Users In Madiun City)
Keywords:
Personalized Advertising, Consumer Engagement, Perceived Value, Purchase Decision, Generation Z, Instagram
Abstract
The rapid development of digital marketing has encouraged companies to utilize social media platforms, particularly Instagram, as strategic instruments in influencing consumer behavior. This study aims to analyze the influence of personalized advertising and consumer engagement on purchase decision through perceived value as an intervening variable among Generation Z Instagram users in Madiun City. This study employs a quantitative approach with explanatory research design. The population consists of Generation Z Instagram users in Madiun City aged 13 29 years. Sampling was conducted using purposive sampling technique with 385 respondents. Data were collected through an online questionnaire and analyzed using Partial Least Squares (PLS) method with SmartPLS version 4. The results indicate that: (1) personalized advertising has a positive and significant effect on purchase decision; (2) consumer engagement has a positive and significant effect on purchase decision; (3) personalized advertising has a positive and significant effect on perceived value; (4) consumer engagement has a positive and significant effect on perceived value; (5) perceived value has a positive and significant effect on purchase decision; (6) perceived value significantly mediates the effect of personalized advertising on purchase decision; and (7) perceived value significantly mediates the effect of consumer engagement on purchase decision. The R² value of purchase decision at 0.637 indicates that the research model is strong in explaining the variation in Generation Z's purchase decisions on Instagram.
References
Ajzen, I. (1991). The Theory of Planned Behavior. In organizational Behavior and Human Decision Processes (Vol. 50).
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. In Telematics and Informatics (Vol. 34, Number 7, pp. 1177–1190). Elsevier Ltd. https://doi.org/10.1016/j.tele.2017.05.008
Alan F. Westin. (1967). Privacy and Freedom (1st ed).
Albert Mehrabian and James A. Russell. (1974). An Approach to environmental psychology (6th ed.). M.I.T. Press.
Anderson, C. (1995). A Broad Approach to Environmental Psychology. Psyccritiques, 40. https://doi.org/10.1037/003889
Anjani, S., & Irwansyah, I. (2020). Peranan Influencer dalam Meengkomunikasikan Pesan di Media Sosial Instagram [The Role of Social Media Influemcers in Communicating Message using Instagram]. Polyglot: Jurnal Ilmiah, 16(2), 203. https://doi.org/10.19166/pji.v16i2.1929
Asosiasi Penyelenggara Jasa Internet Indonesia. (2024). Laporan Survei Penetrasi Internet Indonesia 2024. https://apjii.or.id/surve
Astuti, R. D., & Putra, L. F. H. (2023). Does Personalized Advertisement Influence Behavioral Intention and Customer Engagement? Study in Gen-Z Instagram Users. JPBM (Jurnal Pendidikan Bisnis Dan Manajemen), 9(1), 1. https://doi.org/10.17977/um003v9i12023p001
Badan Pusat Statistik Kota Madiun. (2024). Kota Madiun dalam Angka 2024. Badan Pusat Statistik Kota Madiun. https://madiunkota.bps.go.id
Beatty, S., Dalela, V., & Morgan, R. (2014). A Generalized Multidimensional Scale for Measuring Customer Engagement. The Journal of Marketing Theory and Practice, 22, 401–420. https://doi.org/10.2753/MTP1069-6679220404
Belanche, D., Flavian, C., & Pérez-Rueda, A. (2017). Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads. Journal of Interactive Marketing, 37. https://doi.org/10.1016/j.intmar.2016.06.004
Bleier, A., & Eisenbeiss, M. (2015). The Importance of Trust for Personalized Online Advertising. Journal of Retailing, 91, 390–409. https://doi.org/10.1016/j.jretai.2015.04.001
Brodie, R. J., Hollebeek, L., Juric, B., & Ilic, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 17, 1–20.
Bushara, M. A., Abdou, A. H., Hassan, T. H., Sobaih, A. E. E., Albohnayh, A. S. M., Alshammari, W. G., Aldoreeb, M., Elsaed, A. A., & Elsaied, M. A. (2023). Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM? Sustainability (Switzerland), 15(6). https://doi.org/10.3390/su15065331
Cao, N., Isa, N. M., Perumal, S., & Chen, C. (2025). Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort. Journal of Theoretical and Applied Electronic Commerce Research , 20(2). https://doi.org/10.3390/jtaer20020150
Catherine Prentice, X. Y. H. L.-L. H. L. H. (2019). The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services, 47, 339–347.
DataReportal. (2025). Digital 2025: Global Overview Report. https://datareportal.com/reports/digital-2025-global-overview-report
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009
Dodds, W., Monroe, K., & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28. https://doi.org/10.2307/3172866
Elkatmış, M. (2024). Examination of social media usage habits of generation Z. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1370823
Ghozali, I., & Latan, H. (2020). Partial Least Squares: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 4.0 untuk Penelitian Empiris. Badan Penerbit Universitas Diponegoro.
Guo, Z., & Li, Y. (2022). Exploring the relationship between social commerce features and consumers' repurchase intentions: The mediating role of perceived value. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.853059
Hair, J. F., Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publications.
Howard, J. A., & Sheth, J. N. (1969). The Theory of Buyer Behavior. John Wiley & Sons.
Harrigan, P., Evers, U., Miles, M. P., & Daly, T. M. (2017). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Journal of Business Research. https://api.semanticscholar.org/CorpusID:158264631
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Hollebeek, L. D., Muniz-Martinez, N., Clark, M. K., Simanaviciute, A., & Letukyte, N. (2022). Customer Engagement in Emerging Markets: Framework and Propositions. Organizations and Markets in Emerging Economies, 13(2), 284–299. https://doi.org/10.15388/omee.2022.13.80
Istikhomah, F., Shobri, M. Q., Ibrahim, M., & Haryanti. (2024). Efektivitas Komunikasi Pemasaran Interaktif Melalui Instagram Menggunakan Customer Respon Index (Studi pada Desa Wisata Mendak Kabupaten Madiun). Jurnal Audiens, 5(4), 650–663. https://doi.org/10.18196/jas.v5i4.523
Karina, M. (2019). Pengaruh E-servicescape Online Marketplace Shopee pada Perceived Value dan Kepuasan Pelanggan, serta Dampaknya terhadap Loyalitas Pelanggan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9, 103. https://doi.org/10.30588/jmp.v9i1.534
Kotler, Philip., Keller, K. Lane., & Chernev, Alexander. (2022). Marketing Management. Pearson Education Limited.
Latifah, S. Z., & Fikriah, N. L. (2024). Perceived value dan brand trust terhadap purchase intention dengan mediasi brand preference. Journal of Management and Digital Business, 4(2), 383–395. https://doi.org/10.53088/jmdb.v4i2.898
Lee, C. H., & Chen, C. W. (2021). Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework. Information (Switzerland), 12(6). https://doi.org/10.3390/info12060241
Lestari, N. T., & Faizin, M. (2022). Pengaruh penggunaan Instagram terhadap perilaku konsumtif remaja di Kota Madiun. Niqosiya: Journal of Economics and Business Research, 2(2), 229–244.
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Molinillo, S., Illescas, R., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2021). Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use. Journal of Retailing and Consumer Services, 63. https://doi.org/10.1016/j.jretconser.2020.102404
Nguyen, N. M., Nguyen, H. T., & Cao, T. A. (2024). Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty. Emerging Science Journal, 8(5), 1957–1975. https://doi.org/10.28991/ESJ-2024-08-05-017
Philip Kotler & Kevin Lane Keller. (2016). Marketing management.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
Regina, T., Teknik, P., Fakultas, E., Itb, T., & Jakarta, S. (2024). Dampak Media Sosial terhadap Keputusan Pembelian Konsumen Generasi Z.
Samudra, A. P., Suharyono, & Kusumawati, A. (2024). Pengaruh perceived price, electronic word of mouth, dan perceived risk terhadap purchase decision melalui perceived value sebagai variabel mediasi pada produk fashion. Jurnal Ekonomi Manajemen Sistem Informasi, 5(3), 1–15. https://doi.org/10.31933/jemsi.v5i3
Solomon & Michael R. (2018). Consumer behavior : buying, having, and being. https://archive.org/details/consumerbehavior0000solo_n4t7
Soni, V. (2024). A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing. International Journal of Computer Trends and Technology, 72(9), 32–43. https://doi.org/10.14445/22312803/ijctt-v72i9p106
Sriram Kalyanaraman, S. S. S. (2006). The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior? Get. Journal of Communication, 56(1), 110–132.
Stephen L’oréal, A. T., Stephen, A., Oréal, L. ’, & Business, S. (2016). The Role of Digital and Social Media Marketing in Consumer Behavior.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale.
Syaputra, R., & Azhar, A. (2025). The Effectiveness of Personalized Advertising on Consumer Engagement through Emotional Attachment. PARAPLU JOURNAL |, 2(1), 2025.
Wang, Y., Zhou, Z., Xu, C., & Zhao, S. (2022). The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.849369
Yamin, S., & Kurniawan, H. (2011). Generasi Baru Mengolah Data Penelitian dengan Partial Least Square Path Modeling: Aplikasi dengan Software XLSTAT, SmartPLS, dan Visual PLS. Salemba Infotek.
Yap, S. F. C. (2022). The mediating effects of perceived value between the relationship of social media marketing and purchase intention. Journal of Marketing Analytics, 10(2), 103–117. https://doi.org/10.1057/s41270-021-00147-4
Yeo, T. E. D., Chu, T. H., & Li, Q. (2025). How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness. Journal of Advertising Research, 65(4), 616–631. https://doi.org/10.1080/00218499.2025.2467763
Zaman, S. U., Basith, F., & Alam, S. H. (2024). The influence of Electronic Word of Mouth and Perceived value on Green Purchase Intention. Regional Lens, 3(1), 19–30. https://doi.org/10.62997/rl.2024.31025
Zeithaml, V. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. The Journal of Marketing, 52, 2–22. https://doi.org/10.2307/1251446
Zheng, S., Wang, L., & Yu, Z. (2024). The Impact of Multidimensional Perceived Value on Purchase Intentions for Prepared Dishes in China: The Mediating Role of Behavioral Attitudes and the Moderating Effect of Time Pressure. Foods, 13(23). https://doi.org/10.3390/foods13233778
Zhu, W. (2024). The Impact of Personalized New Media Advertising on Consumer Purchase Intentions: An Empirical Study Based on the Theory of Planned Behavior. Lecture Notes in Education Psychology and Public Media, 41(1), 127–137. https://doi.org/10.54254/2753-7048/41/2024077
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. In Telematics and Informatics (Vol. 34, Number 7, pp. 1177–1190). Elsevier Ltd. https://doi.org/10.1016/j.tele.2017.05.008
Alan F. Westin. (1967). Privacy and Freedom (1st ed).
Albert Mehrabian and James A. Russell. (1974). An Approach to environmental psychology (6th ed.). M.I.T. Press.
Anderson, C. (1995). A Broad Approach to Environmental Psychology. Psyccritiques, 40. https://doi.org/10.1037/003889
Anjani, S., & Irwansyah, I. (2020). Peranan Influencer dalam Meengkomunikasikan Pesan di Media Sosial Instagram [The Role of Social Media Influemcers in Communicating Message using Instagram]. Polyglot: Jurnal Ilmiah, 16(2), 203. https://doi.org/10.19166/pji.v16i2.1929
Asosiasi Penyelenggara Jasa Internet Indonesia. (2024). Laporan Survei Penetrasi Internet Indonesia 2024. https://apjii.or.id/surve
Astuti, R. D., & Putra, L. F. H. (2023). Does Personalized Advertisement Influence Behavioral Intention and Customer Engagement? Study in Gen-Z Instagram Users. JPBM (Jurnal Pendidikan Bisnis Dan Manajemen), 9(1), 1. https://doi.org/10.17977/um003v9i12023p001
Badan Pusat Statistik Kota Madiun. (2024). Kota Madiun dalam Angka 2024. Badan Pusat Statistik Kota Madiun. https://madiunkota.bps.go.id
Beatty, S., Dalela, V., & Morgan, R. (2014). A Generalized Multidimensional Scale for Measuring Customer Engagement. The Journal of Marketing Theory and Practice, 22, 401–420. https://doi.org/10.2753/MTP1069-6679220404
Belanche, D., Flavian, C., & Pérez-Rueda, A. (2017). Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads. Journal of Interactive Marketing, 37. https://doi.org/10.1016/j.intmar.2016.06.004
Bleier, A., & Eisenbeiss, M. (2015). The Importance of Trust for Personalized Online Advertising. Journal of Retailing, 91, 390–409. https://doi.org/10.1016/j.jretai.2015.04.001
Brodie, R. J., Hollebeek, L., Juric, B., & Ilic, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 17, 1–20.
Bushara, M. A., Abdou, A. H., Hassan, T. H., Sobaih, A. E. E., Albohnayh, A. S. M., Alshammari, W. G., Aldoreeb, M., Elsaed, A. A., & Elsaied, M. A. (2023). Power of Social Media Marketing: How Perceived Value Mediates the Impact on Restaurant Followers’ Purchase Intention, Willingness to Pay a Premium Price, and E-WoM? Sustainability (Switzerland), 15(6). https://doi.org/10.3390/su15065331
Cao, N., Isa, N. M., Perumal, S., & Chen, C. (2025). Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort. Journal of Theoretical and Applied Electronic Commerce Research , 20(2). https://doi.org/10.3390/jtaer20020150
Catherine Prentice, X. Y. H. L.-L. H. L. H. (2019). The influence of identity-driven customer engagement on purchase intention. Journal of Retailing and Consumer Services, 47, 339–347.
DataReportal. (2025). Digital 2025: Global Overview Report. https://datareportal.com/reports/digital-2025-global-overview-report
Djafarova, E., & Rushworth, C. (2017). Exploring the credibility of online celebrities’ Instagram profiles in influencing the purchase decisions of young female users. Computers in Human Behavior, 68, 1–7. https://doi.org/10.1016/j.chb.2016.11.009
Dodds, W., Monroe, K., & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations. Journal of Marketing Research, 28. https://doi.org/10.2307/3172866
Elkatmış, M. (2024). Examination of social media usage habits of generation Z. Frontiers in Psychology, 15. https://doi.org/10.3389/fpsyg.2024.1370823
Ghozali, I., & Latan, H. (2020). Partial Least Squares: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 4.0 untuk Penelitian Empiris. Badan Penerbit Universitas Diponegoro.
Guo, Z., & Li, Y. (2022). Exploring the relationship between social commerce features and consumers' repurchase intentions: The mediating role of perceived value. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.853059
Hair, J. F., Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). SAGE Publications.
Howard, J. A., & Sheth, J. N. (1969). The Theory of Buyer Behavior. John Wiley & Sons.
Harrigan, P., Evers, U., Miles, M. P., & Daly, T. M. (2017). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Journal of Business Research. https://api.semanticscholar.org/CorpusID:158264631
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Hollebeek, L. D., Muniz-Martinez, N., Clark, M. K., Simanaviciute, A., & Letukyte, N. (2022). Customer Engagement in Emerging Markets: Framework and Propositions. Organizations and Markets in Emerging Economies, 13(2), 284–299. https://doi.org/10.15388/omee.2022.13.80
Istikhomah, F., Shobri, M. Q., Ibrahim, M., & Haryanti. (2024). Efektivitas Komunikasi Pemasaran Interaktif Melalui Instagram Menggunakan Customer Respon Index (Studi pada Desa Wisata Mendak Kabupaten Madiun). Jurnal Audiens, 5(4), 650–663. https://doi.org/10.18196/jas.v5i4.523
Karina, M. (2019). Pengaruh E-servicescape Online Marketplace Shopee pada Perceived Value dan Kepuasan Pelanggan, serta Dampaknya terhadap Loyalitas Pelanggan. Jurnal Maksipreneur: Manajemen, Koperasi, Dan Entrepreneurship, 9, 103. https://doi.org/10.30588/jmp.v9i1.534
Kotler, Philip., Keller, K. Lane., & Chernev, Alexander. (2022). Marketing Management. Pearson Education Limited.
Latifah, S. Z., & Fikriah, N. L. (2024). Perceived value dan brand trust terhadap purchase intention dengan mediasi brand preference. Journal of Management and Digital Business, 4(2), 383–395. https://doi.org/10.53088/jmdb.v4i2.898
Lee, C. H., & Chen, C. W. (2021). Impulse buying behaviors in live streaming commerce based on the stimulus-organism-response framework. Information (Switzerland), 12(6). https://doi.org/10.3390/info12060241
Lestari, N. T., & Faizin, M. (2022). Pengaruh penggunaan Instagram terhadap perilaku konsumtif remaja di Kota Madiun. Niqosiya: Journal of Economics and Business Research, 2(2), 229–244.
Lou, C., & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. https://doi.org/10.1080/15252019.2018.1533501
Molinillo, S., Illescas, R., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2021). Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use. Journal of Retailing and Consumer Services, 63. https://doi.org/10.1016/j.jretconser.2020.102404
Nguyen, N. M., Nguyen, H. T., & Cao, T. A. (2024). Effects of Social Media Marketing Activities on Perceived Values, Online Brand Engagement, and Brand Loyalty. Emerging Science Journal, 8(5), 1957–1975. https://doi.org/10.28991/ESJ-2024-08-05-017
Philip Kotler & Kevin Lane Keller. (2016). Marketing management.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D.
Regina, T., Teknik, P., Fakultas, E., Itb, T., & Jakarta, S. (2024). Dampak Media Sosial terhadap Keputusan Pembelian Konsumen Generasi Z.
Samudra, A. P., Suharyono, & Kusumawati, A. (2024). Pengaruh perceived price, electronic word of mouth, dan perceived risk terhadap purchase decision melalui perceived value sebagai variabel mediasi pada produk fashion. Jurnal Ekonomi Manajemen Sistem Informasi, 5(3), 1–15. https://doi.org/10.31933/jemsi.v5i3
Solomon & Michael R. (2018). Consumer behavior : buying, having, and being. https://archive.org/details/consumerbehavior0000solo_n4t7
Soni, V. (2024). A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing. International Journal of Computer Trends and Technology, 72(9), 32–43. https://doi.org/10.14445/22312803/ijctt-v72i9p106
Sriram Kalyanaraman, S. S. S. (2006). The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior? Get. Journal of Communication, 56(1), 110–132.
Stephen L’oréal, A. T., Stephen, A., Oréal, L. ’, & Business, S. (2016). The Role of Digital and Social Media Marketing in Consumer Behavior.
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale.
Syaputra, R., & Azhar, A. (2025). The Effectiveness of Personalized Advertising on Consumer Engagement through Emotional Attachment. PARAPLU JOURNAL |, 2(1), 2025.
Wang, Y., Zhou, Z., Xu, C., & Zhao, S. (2022). The Effect of Contextual Mobile Advertising on Purchase Intention: The Moderating Role of Extroversion and Neuroticism. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.849369
Yamin, S., & Kurniawan, H. (2011). Generasi Baru Mengolah Data Penelitian dengan Partial Least Square Path Modeling: Aplikasi dengan Software XLSTAT, SmartPLS, dan Visual PLS. Salemba Infotek.
Yap, S. F. C. (2022). The mediating effects of perceived value between the relationship of social media marketing and purchase intention. Journal of Marketing Analytics, 10(2), 103–117. https://doi.org/10.1057/s41270-021-00147-4
Yeo, T. E. D., Chu, T. H., & Li, Q. (2025). How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness. Journal of Advertising Research, 65(4), 616–631. https://doi.org/10.1080/00218499.2025.2467763
Zaman, S. U., Basith, F., & Alam, S. H. (2024). The influence of Electronic Word of Mouth and Perceived value on Green Purchase Intention. Regional Lens, 3(1), 19–30. https://doi.org/10.62997/rl.2024.31025
Zeithaml, V. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. The Journal of Marketing, 52, 2–22. https://doi.org/10.2307/1251446
Zheng, S., Wang, L., & Yu, Z. (2024). The Impact of Multidimensional Perceived Value on Purchase Intentions for Prepared Dishes in China: The Mediating Role of Behavioral Attitudes and the Moderating Effect of Time Pressure. Foods, 13(23). https://doi.org/10.3390/foods13233778
Zhu, W. (2024). The Impact of Personalized New Media Advertising on Consumer Purchase Intentions: An Empirical Study Based on the Theory of Planned Behavior. Lecture Notes in Education Psychology and Public Media, 41(1), 127–137. https://doi.org/10.54254/2753-7048/41/2024077
Published
2026-07-14
How to Cite
Sidanti, H., Sendy Dwi Haryanto, Hari Purwanto, Wiwin Juliyanti, Sulthan Misbahul Ghifaari, & Agil Yuesufpa. (2026). The Effect Of Personalized Advertising And Consumer Engagement On Purchase Decisions Through Perceived Value (A Study Of Generation Z Instagram Users In Madiun City). International Journal of Business and Quality Research, 4(03), 301-329. https://doi.org/10.63922/ijbqr.v4i03.5164
.png)
Contact Person +628563636289
Email : editor.ijbqr@gmail.com
