Integration of Hindu Values into Human Resource Management to Enhance Service Quality and Economic Empowerment in Serangan Tourism Village

I Komang Gede; Ida Ayu  Angga Wulan Saraswathi

doi:10.63922/ijbqr.v3i04.6375

I Komang Gede Universitas Hindu Indonesia Denpasar Bali, Indonesia
Ida Ayu Angga Wulan Saraswathi Universitas Hindu Indonesia Denpasar Bali, Indonesia

DOI: https://doi.org/10.63922/ijbqr.v3i04.6375

Keywords: Sustainable Tourism, Tri Hita Karana, Tat Twam Asi, Human Resource Management, Economic Empowerment

Abstract

Serangan Tourism Village is a strategic area in Bali characterized by a wealth of culture, spirituality, and local wisdom values that remain integral to the community's way of life. This study aims to analyze the impact of integrating Hindu values—specifically *Tri Hita Karana* and *Tat Twam Asi*—into human resource management (HRM) on service quality enhancement, local economic empowerment, and the sustainability of culture- and spirituality-based tourism in Serangan Tourism Village. The research employs a quantitative approach using a survey method targeting local tourism stakeholders, including managers, workers, and the surrounding community. Data were analyzed using descriptive and inferential statistical techniques to identify relationships between the variables under study. The expected outcome is an empirical overview of how Hindu values contribute to improved professionalism, work ethics, and social cohesion, as well as the delivery of sustainable and competitive tourism services. These findings are expected to inform policy formulation and the advancement of knowledge, while also raising community awareness regarding the importance of HRM grounded in spiritual and local cultural values in the face of globalization challenges.

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