[1]
Imam Budi Darmawan and Isyana Rahayu 2026. The Influence Of Emotional Marketing And Experiential Marketing On Purchasing Decisions In E-commerce tiktok shop (Case Study Of Uncip Students). International Journal of Business and Quality Research. 4, 02 (May 2026), 429-440. DOI:https://doi.org/10.63922/ijbqr.v4i02.3382.