Fitrah Fahrisah, Syamsu Rijal, Wulan Purnamasari, Nurwahida and Andi Caezar To Tadampali 2026. The Influence Of Social Media, Self-Esteem, Lifestyle, On Consumer Behavior In Purchasing Women’s Skincare Products In Gowa District Through Fear Of Missing Out As A Mediation Variable. International Journal of Business and Quality Research. 4, 02 (Jun. 2026), 911-927. DOI:https://doi.org/10.63922/ijbqr.v4i02.4422.