Arisah, Nur, and Ika Wisudawaty. 2025. “Analysis of Product Innovation and Pricing in Increasing Competitiveness and Sales: A Case Study of Gado-Gado Suramadu MSMEs”. International Journal of Business and Quality Research 3 (03), 183-95. https://doi.org/10.63922/ijbqr.v3i03.2193.