Sriary Bhegawati, D. A., A.A Sagung Istri Pramanaswari and Made Dian Putri Agustina (2026) “The Effect of Digital Marketing on MSME Competitiveness : The Mediating Role of Sales Improvement”, International Journal of Business and Quality Research, 4(03), pp. 1231-1252. doi: 10.63922/ijbqr.v4i03.6345.