Imam Budi Darmawan, and Isyana Rahayu. “The Influence Of Emotional Marketing And Experiential Marketing On Purchasing Decisions In E-Commerce Tiktok Shop (Case Study Of Uncip Students)”. International Journal of Business and Quality Research 4, no. 02 (May 19, 2026): 429-440. Accessed November 4, 2026. https://e-journal.citakonsultindo.or.id/index.php/IJBQR/article/view/3382.