The The Effect Of Service Quality And Visitor Motivation On Satisfaction And Intentions To Revisit  At Bogor Botanical Garden

Dimas Panca Sakti; I Nyoman Sudiarta; I Gusti Ngurah Widyatmaja

doi:10.63922/ijebir.v4i02.1600

Dimas Panca Sakti Department of Master Tourism, Udayana University, Indonesia
I Nyoman Sudiarta Department of Master Tourism, Udayana University, Indonesia
I Gusti Ngurah Widyatmaja Department of Master Tourism, Udayana University, Indonesia

DOI: https://doi.org/10.63922/ijebir.v4i02.1600

Keywords: Service Quality, visitor motivation, Statisfaction, Intention to Revisit

Abstract

_{This research investigates the impact of service quality and visitor motivation on satisfaction and revisit intentions at Kebun Raya Bogor. Utilizing a quantitative explanatory approach, the study analyzes how these factors interact to influence visitor behavior. Through surveys with 100 visitors, the research identifies key dimensions of service quality—reliability, responsiveness, assurance, empathy, and tangibles—and evaluates how these, combined with visitor motivations, affect satisfaction and the likelihood of revisiting. The results indicate that both service quality and motivation significantly influence satisfaction, which in turn impacts revisit intention. This study highlights the importance of improving service quality to enhance visitor satisfaction and foster loyalty at tourism destinations.}

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