Enhancing Indonesian Coffee Competitiveness in the US Market: Competitor Analysis and Development Strategy
Keywords:
Competitiveness, Coffee Exports, Revealed Comparative Advantage (RCA), Constant Market Share (CMS), Indonesia, United States.
Abstract
Coffee is one of Indonesia's main plantation commodities with high export value. As the world's leading coffee producer, Indonesia actively exports coffee as part of its national economic strategy. This study aims to analyze the competitiveness and performance of Indonesian coffee exports in the United States market by comparing them with competing countries, namely Brazil, Canada, Italy, and Ethiopia. The methods used in this study are Revealed Comparative Advantage (RCA) and Constant Market Share (CMS). The data analyzed includes global export growth, coffee export value, and total commodity export value from Indonesia and competitor countries during the 2011-2022 period. The results of the study show that although Indonesian coffee has a comparative advantage over Canada and Italy, its competitiveness is still lower than that of Brazil and Ethiopia. In addition, the performance of Indonesian coffee exports to the United States is still relatively weak, with average growth that is below the average world export growth.
References
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Schuit, P., Moat, J., Gole, T. W., Challa, Z. K., Torz, J., MacAtonia, S., Cruz, G., & Davis, A. P. (2021). The potential for income improvement and biodiversity conservation via specialty coffee in Ethiopia. PeerJ, 9, 1–29. https://doi.org/10.7717/peerj.10621
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Siahaan, N. S., & Affandi, R. A. (2022). A Comparative Study of the Indonesian and Brazilian Coffee Industry: A Porter’s Diamond Approach. 1954–1964. https://doi.org/10.46254/na07.20220444
Silva, G. A. F. da, Santos, F. S. dos, Junior, V. da S., & Silva, W. P. da. (2024). A GOURMETIZAÇÃO DO CAFÉ E SUA CONTRIBUIÇÃO PARA UMA CADEIA GLOBAL DE VALOR THE GOURMETIZATION OF COFFEE AND ITS CONTRIBUTION TO THE COMPETITIVE INSERTION OF BRAZILIAN COMPANIES IN A GLOBAL VALUE CHAIN. 17–40. https://doi.org/10.26853/Refas
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Sulistiyo, D., Kusnaman, D., & Wijayanti, I. K. E. (2023). Analisis Daya Saing Ekspor Kopi Indonesia Di Pasar Dunia (the Competitiveness Analysis of Indonesian Coffee Export in the World Market). Januari, 9(1), 1177–1185.
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AEKI-AICE. (n.d.). Areal dan Produksi. https://www.aeki-aice.org/areal-dan-produksi/
Aji, R. V., Ishak, Z., & Mukhlis. (2019). Analisis komparatif daya saing ekspor biji kakao antara Indonesia, Pantai Gading dan Ghana: Pendekatan RCA dan CMS. Jurnal Ekonomi Pembangunan, 15(2), 69–84. https://doi.org/10.29259/jep.v15i2.8832
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Amin, N. F., Garancang, S., & Abunawas, K. (2023). Konsep Umum Populasi Dan Sampel Dalam Penelitian. Pilar : Jurnal Kajian Islam Kontemporer, 14(1), 15–31.
Arantes, R. de C., & Menezes, R. S. S. (2020). Competências Essenciais Na Produção De Cafés Especiais: Um Estudo De Caso Em Uma Fazenda No Cerrado Mineiro. Caderno de Administração, 27(1), 115–134. https://doi.org/10.4025/cadadm.v27i1.44854
Ashardiono, F., & Trihartono, A. (2024). Optimizing the potential of Indonesian coffee : a dual market approach. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2340206
Badan Pusat Statistik. (2023). Statistik Kopi Indonesia 2022. 7. https://www.bps.go.id/id/publication/2023/11/30/abde293e6c0fc5d45aaa9fe8/statistik-kopi-indonesia-2022.html
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Baso, R. L., & Anindita, R. (2018). Analisis Daya Saing Kopi Indonesia. Jurnal Ekonomi Pertanian Dan Agribisnis, 2(1), 1–9. https://doi.org/10.21776/ub.jepa.2018.002.01.1
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Damanik, M., & Lubis, Y. S. (2023). Daya Saing Kopi Indonesia dan Vietnam di Pasar Amerika Serikat. Seminar Nasional LPPM UMMAT, 2(April), 789–798.
Fatimah, S. S., Marwanti, S., & Supardi, S. (2020). Kinerja Ekspor Udang Indonesia Di Amerika Serikat Tahun 2009-2017: Pendekatan Model Constant Market Share (CMS). Jurnal Sosial Ekonomi Kelautan Dan Perikanan, 1(1), 57. https://doi.org/10.15578/jsekp.v1i1.7677
Ginting, C. P., & Kartiasih, F. (2019). Analisis Ekspor Kopi Indonesia Ke Negara-Negara Asean. Jurnal Ilmiah Ekonomi Dan Bisnis, 16(2), 143–157. https://doi.org/10.31849/jieb.v16i2.2922
Gumulya, D., & Helmi, I. S. (2017). Kajian Budaya Minum Kopi Indonesia. Jurnal Dimensi Seni Rupa Dan Desain, 13(2), 153–172. https://doi.org/10.25105/dim.v13i2.1785
Hodijah, S., & Angelina, G. P. (2021). Analisis Pengaruh Ekspor Dan Impor Terhadap Pertumbuhan Ekonomi Di Indonesia. Jurnal Manajemen Terapan Dan Keuangan (Mankeu), 10(1), 53–62. https://doi.org/10.55047/transekonomika.v2i6.275
ICO. (2024). Public Market Information. https://ico.org/resources/public-market-information/
Izati, I. H. N., & Laut, L. T. (2019). ANALISIS DAYA SAING KOPI INDONESIA (Studi kasus: Ekspor ke Jerman). Jurnal Inovasi Daerah, II(1), 41–56. http://jurnal.magelangkota.go.id
Jamil, A. S. (2019). Daya Saing Perdagangan Kopi Indonesia di Pasar Global. Agriekonomika, 8(1), 26. https://doi.org/10.21107/agriekonomika.v8i1.4924
Kanwil DJBC Jateng & DIY. (2020). Ekspor. https://kwbcjatengdiy.beacukai.go.id/ekspor/
Konsulat Jenderal Republik Indonesia Di Chicago, A. S. (2020). Kopi Indonesia. https://kemlu.go.id/chicago/id/read/kopi-indonesia/4484/etc-menu
Manalu, D. S. T., Harianto, H., Suharno, S., & Hartoyo, S. (2019). Posisi Daya Saing dan Kinerja Ekspor Kopi Indonesia di Pasar Global. Jurnal Ekonomi Pertanian Dan Agribisnis, 3(4), 830–839. https://doi.org/10.21776/ub.jepa.2019.003.04.18
Maspul, K. A. (2023). Digital Innovation in the Specialty Coffee Market: Revolutionizing Business and Competitive Advantage. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3(1), 323–335. https://doi.org/10.56799/ekoma.v3i1.2397
Musianto, L. S. (2002). Perbedaan Pendekatan Kuantitatif Dengan Pendekatan Kualitatif Dalam Metode Penelitian. Jurnal Manajemen Dan Wirausaha, 4(2), 123–136. https://doi.org/10.9744/jmk.4.2.pp.123-136
Nafsani, S. (2023). Analisis Daya Saing Ekspor Kopi Indonesia Dan Vietnam Di Pasar Amerika Serikat. JRIME : JURNAL RISET MANAJEMEN DAN EKONOMI, 1(4). https://doi.org/10.22437/jiseb.v20i1.5028
Nugraheni, R. D., & Sabilla, K. (2024). Keunggulan Kompetitif Produk Pangan-Pertanian ASEAN-5 Selama 20 Tahun: Perubahannya Melalui Krisis. Jurnal Ekonomi Dan Pembangunan Indonesia, 24(1), 52–78. https://doi.org/10.21002/jepi.2024.04
Parnadi, F., & Loisa, R. (2018). ANALISIS DAYA SAING EKSPOR KOPI INDONESIA PADA PASAR INTERNASIONAL. JURNAL MANAJEMEN BISNIS DAN KEWIRAUSAHAAN, 2(4), 52–61.
Pascucci, F. (2018). The export competitiveness of Italian coffee roasting industry. British Food Journal, 120(7). https://doi.org/https://doi.org/10.1108/BFJ-05-2017-0306
Prayitno, B., & Widyawati, R. F. (2021). Analisis Daya Saing Minyak Kelapa Sawit Indonesia. Media Mahardhika, 20(1), 96–105. https://doi.org/10.29062/mahardika.v20i1.326
Putra, F. A. (2022). Pengaruh Ekspor, Impor, dan Kurs terhadap Pertumbuhan Ekonomi di Indonesia. Growth: Jurnal Ilmiah Ekonomi Pembangunan, 1(2).
Ramadhana, A. W. S., Aulia, A. D., & Ulum, T. (2024). Keunggulan Komparatif Ekspor Kopi di Indonesia. Journal of Economics, Business, Accounting and Management, 2(1), 110–123. https://doi.org/10.61476/095w2813
Ristek-BRIN. (2020). Panduan Indeks Daya Saing Daerah 2020. Kementerian Riset Dan Teknologi, 1–122.
Saraiva, C. E. do A. B., Fernandes, A. M., Lima, A. P. A., Costa, L. T. da, & Cunha, C. N. (2018). Competitividade da cafeicultura. Revista de Política Agrícola, 27(3), 9–16.
Schuit, P., Moat, J., Gole, T. W., Challa, Z. K., Torz, J., MacAtonia, S., Cruz, G., & Davis, A. P. (2021). The potential for income improvement and biodiversity conservation via specialty coffee in Ethiopia. PeerJ, 9, 1–29. https://doi.org/10.7717/peerj.10621
SELINA WAMUCI. (2024). Canada Coffee Export Prices - Historical, Trends and Prediction. https://www.selinawamucii.com/insights/prices/canada/coffee/#:~:text=However%2C the price has been,8.65 US dollars per kg.
Shertina, R. (2019). Diplomasi Kopi: Kebijakan Luar Negeri Indonesia dalam Meningkatkan Kerjasama Ekspor Komoditas Kopi ke Amerika Serikat. Global and Policy Journal of International Relations, 7(02), 136–145. https://doi.org/10.33005/jgp.v7i02.1830
Siahaan, N. S., & Affandi, R. A. (2022). A Comparative Study of the Indonesian and Brazilian Coffee Industry: A Porter’s Diamond Approach. 1954–1964. https://doi.org/10.46254/na07.20220444
Silva, G. A. F. da, Santos, F. S. dos, Junior, V. da S., & Silva, W. P. da. (2024). A GOURMETIZAÇÃO DO CAFÉ E SUA CONTRIBUIÇÃO PARA UMA CADEIA GLOBAL DE VALOR THE GOURMETIZATION OF COFFEE AND ITS CONTRIBUTION TO THE COMPETITIVE INSERTION OF BRAZILIAN COMPANIES IN A GLOBAL VALUE CHAIN. 17–40. https://doi.org/10.26853/Refas
Sudrajat, M. A. (2023). Analisis Daya Saing Ekspor Kopi Indonesia dan Vietnam di Pasar Asean. 2(2), 105–116.
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif dan R&D.
Suhardi, & Afrizal. (2021). Keunggulan Komparatif Ekspor Indonesia. Jurnal Ekonomi Dan Manajemen STIE Pertiba Pangkalpinang, 7(1), 29–46.
Sulistiyo, D., Kusnaman, D., & Wijayanti, I. K. E. (2023). Analisis Daya Saing Ekspor Kopi Indonesia Di Pasar Dunia (the Competitiveness Analysis of Indonesian Coffee Export in the World Market). Januari, 9(1), 1177–1185.
Suryanto, S., & Kurniati, P. S. (2022). Analisis Perdagangan Internasional Indonesia dan Faktor-Faktor yang Memengaruhinya. Intermestic: Journal of International Studies, 7(1), 104. https://doi.org/10.24198/intermestic.v7n1.6
Syahrudin, Wahyudi, H., & Ciptawaty, U. (2022). Analisis Daya Saing Karet Alam Indonesia di Pasar Internasional. Jurnal Multidisiplin Ilmu, 1(6), 1302–1310. https://journal.mediapublikasi.id/index.php/bullet
Triani, A., Rizky Awal Ramadhan, D., Hayfa, L., Moza Zelika, R., & Nuraziza Sudrajat, Z. (2022). Analisis Daya Saing Ekspor Kopi Indonesia Ke Negara Amerika Serikat Dan Malaysia Selama 5 Tahun Periode (2016-2020). Change Think Journal, 408, 408–414.
Yanti, B. F., Hartani, D., Nuraeni, D., Lumbanbatu, G. A., & Kristina. (2023). Analisis Dampak Penurunan Ekspor Tekstil Terhadap Tenaga Kerja Di Sektor Industri Tekstil Dan Produk Tekstil Selama Pandemi Covid-19. Juremi: Jurnal Riset Ekonomi, 2(5), 617–624. https://doi.org/10.53625/juremi.v2i5.5180
Yuhendra, A., & Pebrian, S. (2023). Analisis Daya Saing Ekspor Kopi Indonesia Di Pasar Dunia. JIEMAS : Jurnal Ilmiah Ekonomi, Manajemen Dan Syariah, 2(2).
Yulia, S., & Chandriyanti, I. (2021). Analisis Daya Saing Komparatif dan Kompetitif Ekspor Komoditas Batu Bara Tiga Negara Berkembang (Indonesia, Afrika Selatan dan Kolombia). Ecoplan, 4(2), 99–110. https://doi.org/10.20527/ecoplan.v4i2.339
Published
2025-03-12
How to Cite
Anthony Sheva Sopaheluwakan, M. Taufiq, & Anisa Fitria Utami. (2025). Enhancing Indonesian Coffee Competitiveness in the US Market: Competitor Analysis and Development Strategy. International Journal of Economics, Business and Innovation Research, 4(02), 841-863. https://doi.org/10.63922/ijebir.v4i02.1659
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