Satisfaction and Loyalty: An Analysis of Halal Tourism in Minority Muslim Destinations
Keywords:
halal experience, tourist loyalty, tourist satisfaction, perceived experience, bali
Abstract
This study examines the relationship between tourist satisfaction and loyalty, emphasizing the role of the halal experience in shaping attraction experience, perceived value, and tourist behavior. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS, data from 196 Muslim tourists in Bali were analyzed. The results indicate that the halal experience significantly influences attraction experience, perceived value, and satisfaction. Attraction experience positively impacts perceived value and satisfaction, while perceived value enhances both satisfaction and loyalty. Additionally, tourist satisfaction is a key driver of loyalty. This study contributes to the literature by exploring halal tourism’s impact on loyalty in Bali, offering insights for refining research models and expanding study scopes. Practical implications benefit the Bali regional government, tourism stakeholders, and marketing managers in halal destinations, helping develop targeted attraction-based strategies to strengthen Bali’s position as a premier halal tourism destination and attract more Muslim tourists.
References
Abdurrahman, D., Fadilah, S. R. I., & Sri, D. A. N. (2010). 288-129-1-Pb (1). XXVI(1), 1–15.
Abror, A., Wardi, Y., Trinanda, O., & Patrisia, D. (2019). The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity. Asia Pacific Journal of Tourism Research, 24(7), 633–643. https://doi.org/10.1080/10941665.2019.1611609
Aji, H. M., Muslichah, I., & Seftyono, C. (2021). The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication. Journal of Islamic Marketing, 12(8), 1553–1576. https://doi.org/10.1108/JIMA-03-2020-0075
Al-Ansi, A., & Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. Journal of Destination Marketing and Management, 13(December 2018), 51–60. https://doi.org/10.1016/j.jdmm.2019.05.007
Ali, F., Ryu, K., & Hussain, K. (2016). Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism. Journal of Travel and Tourism Marketing, 33(1), 85–100. https://doi.org/10.1080/10548408.2015.1038418
Andespa, R., Yeni, Y. H., Fernando, Y., & Sari, D. K. (2023). Citra Merek, Nilai Persepsi, Kesadaran Merek, Kepercayaan Nasabah, dan Loyalitas Nasabah pada Perbankan Syariah. Jesya, 6(2), 2301–2316. https://doi.org/10.36778/jesya.v6i2.1266
Brien Anthony, Izyanti Awang Razli, Widi Senalsari, Tjetjep Djatnika, T. S. (2022). Is Muslim Tourist Satisfaction in Muslim Destination and Non-Muslim Destination Different? International Journal of Applied Business Research, 2022(2), 115–132. https://doi.org/10.35313/ijabr.v4i2.233
Casum, & Bawono, B. T. (2023). Opportunities, Challenges and Strategies in the Development of Halal Tourism in Indonesia (Vol. 2, Issue 5). Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-074-9_14
Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007
Chi, G. (2014). A study of developing destination loyalty model. Journal of Management, 2(3), 95–100.
Chiu, J.-Z., & Hsieh, C.-C. (2022). Exploring the Influence of Supply Chain Relationship Commitment and Loyalty in F&B Industry. Advances in Management and Applied Economics, 12(2), 1–20. https://doi.org/10.47260/amae/1221
Da Costa Mendes, J., Do Valle, P. O., Guerreiro, M. M., & Silva, J. A. (2010). The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty. Tourism, 58(2), 111–126.
Dean, D., & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: the role of push–Pull motivation. Asia Pacific Journal of Tourism Research, 24(5), 393–403. https://doi.org/10.1080/10941665.2019.1572631
Dhirtya, D. A. M. C., & Warmika, I. G. K. (2022). pada situs Bukalapak dengan pertimbangan tertentu. Sampel ditentukan dengan teknik. 11(3), 549–568.
Eid, R., & El-Gohary, H. (2015). Muslim Tourist Perceived Value in the Hospitality and Tourism Industry. Journal of Travel Research, 54(6), 774–787. https://doi.org/10.1177/0047287514532367
Fahmi, M., Gultom, D. K., Siregar, Q. R., & Daulay, R. (2022). Citra Destinasi dan Pengalaman Destinasi Terhadap Loyalitas: Peran Mediasi Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 23(1), 58–71. http://jurnal.umsu.ac.id/index.php/mbisnis58-71
Firmansyah, M. (2022). Konsep Turunan Green economy dan Penerapannya: Sebuah Analisis Literatur. Ecoplan, 5(2), 141–149. https://doi.org/10.20527/ecoplan.v5i2.543
Gohary, A., Pourazizi, L., Madani, F., & Chan, E. Y. (2020). Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions. Current Issues in Tourism, 23(2), 131–136. https://doi.org/10.1080/13683500.2018.1560397
Greenhaus, J. H., & Powell, G. N. (2006). When work and family are allies: A theory of work-family enrichment. Academy of Management Review, 31(1), 77–92. https://doi.org/10.5465/amr.2006.19379625
Hair, J. F., Black, W., Babin, B. J., & Anderspn, R. E. (2010). Multivariate Data Analysis (7th ed.). Pearson.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate data analysis (7th ed.). Pearson Education Limited.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis: Cengage Learning EMEA (8th ed.). British Library. www.cengage.com/highered
Hair, J. F., Ringle, C. M., Danks, N. P., Hult, G. T. M., Sarstedt, M., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLSSEM). Springer : Switzerland. https://doi.org/10.1007/978-3-030-80519- 7
Hair, J. F., Risher, J. J., Sarstedt, Marko., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review (Vol. 31, Issue 1). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-11-2018-0203
Jia, X., & Chaozhi, Z. (2020). “Halal tourism”: is it the same trend in non-Islamic destinations with Islamic destinations? Asia Pacific Journal of Tourism Research, 25(2), 189–204. https://doi.org/10.1080/10941665.2019.1687535
Kandasamy, I., Kandasamy, W. B. V., Obbineni, J. M., & Smarandache, F. (2020). Indeterminate Likert scale: feedback based on neutrosophy, its distance measures and clustering algorithm. Soft Computing, 24(10), 7459–7468. https://doi.org/10.1007/s00500-019-04372-x
Kastenholz, E., Carneiro, M. J., Marques, C. P., & Loureiro, S. M. C. (2018). The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction. Journal of Travel and Tourism Marketing, 35(2), 189–201. https://doi.org/10.1080/10548408.2017.1350617
Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34–45. https://doi.org/10.1016/j.tourman.2014.02.007
Komariyah, W. T., Winata, A. Y. S., Setyawan, A., Mustikowati, R. I., & Wijayanti, C. A. (2024). Pengaruh Halal Value Dan Kepuasan Wisatawan Terhadap Loyalitas Pada Destinasi Wisata Halal Di Kawasan Pesisir Kabupaten Sampang. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 907–920. https://doi.org/10.31955/mea.v8i1.3760
Komite Nasional Ekonomi dan Keuangan Syariah (KNEKS). (2020). Laporan Perkembangan Pariwisata Ramah Muslim Daerah. Komite Nasional Ekonomi Dan Keuangan Syariah (KNEKS), 72 pages.
Lee, J., Graefe, A. R., & Burns, R. C. (2007). Examining the antecedents of destination loyalty in a forest setting. Leisure Sciences, 29(5), 463–481. https://doi.org/10.1080/01490400701544634
Lestia, S. N., & Hanafiah, A. (2024). Memahami Niat Perilaku Generasi Z Muslim Indonesia dalam Berkunjung ke Pariwisata Halal Malang. Journal of Indonesia Marketing Association (IMA), 2(2), 144–158. https://doi.org/10.69477/ima.v2i2.34
Liu, Y., Hultman, M., Eisingerich, A. B., & Wei, X. (2020). How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment. Annals of Tourism Research, 81(January), 102879. https://doi.org/10.1016/j.annals.2020.102879
Lu, C. Y., Dean, D., Suhartanto, D., Hussein, A. S., Suwatno, Kusdibyo, L., Chen, B. T., & Gunawan, A. I. (2021). Predicting Tourist Loyalty toward Cultural Creative Attractions the Moderating Role of Demographic Factors. Journal of Quality Assurance in Hospitality and Tourism, 22(3), 293–311. https://doi.org/10.1080/1528008X.2020.1773371
Luo, J., Dey, B. L., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y. an, & Yen, D. A. (2020). Millennial Chinese consumers’ perceived destination brand value. Journal of Business Research, 116(June 2018), 655–665. https://doi.org/10.1016/j.jbusres.2018.06.015
Mastika, I. K., & Nimran, U. (2020). Destination branding model of an ecological tourism village in Bali, Indonesia. Geojournal of Tourism and Geosites , 31(3), 1068–1074. https://doi.org/10.30892/gtg.31319-542
Muis, M. (2020). Perkembangan Peluang dan Tantangan Wisata Halal di Aceh. Jurnal Adabiya, 22(1), 41. https://doi.org/10.22373/adabiya.v22i1.7456
Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119–132. https://doi.org/10.1177/0047287507304039
Otto, J. E., & Brent Ritchie, J. R. (2012). The service experience in tourism. Tourism Management, 17(3), 404–419. https://doi.org/10.4324/9780080519449-38
Perguna, L. A., Irawan, L. Y., Kurniawati, E., Triharini, S., Pahlevi, D. S., & Febrianto, A. D. (2021). Halal for all: Geo spatial tourism of halal food stalls in Muslim minority tourist destinations. Geojournal of Tourism and Geosites , 36(2 spl), 715–720. https://doi.org/10.30892/GTG.362SPL20-702
Preko, A., Mohammed, I., Gyepi-Garbrah, T. F., & Allaberganov, A. (2021). Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana. Journal of Islamic Marketing, 12(1), 124–144. https://doi.org/10.1108/JIMA-04-2019-0082
Putu Ayu Suniadewi. (2024). Tantangan dan Peluang Pariwisata Bali Menuju 2045. Kementerian Sekretariat Negara Republik Indonesia. https://www.setneg.go.id/baca/index/tantangan_dan_peluang_pariwisata_bali_menuju_2045
Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75(3), 575–594. https://doi.org/10.1108/TR-05-2019-0182
Ratih, I. K., & Noer, L. R. (2024). Impact Of Tourist Experience On Satisfaction And Revisit Intention: A Bibliometric Review And Content Analysis. Journal of Economic, Bussines and Accounting (COSTING), 7(5), 602–613. https://doi.org/10.31539/costing.v7i5.11263
Robert B, W. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153.
Rodrigo, P., & Turnbull, S. (2019). Halal holidays: How is value perceived by Muslim tourists? International Journal of Tourism Research, 21(5), 675–692. https://doi.org/10.1002/jtr.2290
Sangpikul, A. (2018). The effects of travel experience dimensions on tourist satisfaction and destination loyalty: the case of an island destination. International Journal of Culture, Tourism, and Hospitality Research, 12(1), 106–123. https://doi.org/10.1108/IJCTHR-06-2017-0067
Schmitt, B. (1999). Experiential marketing castellano. Libro, 15(1–3), 1–17.
Shah, C., Gibson, D., Shah, S., & Pratt, S. (2020). Exploring a market for agritourism in Fiji: tourists’ perspective. Tourism Recreation Research, 45(2), 204–217. https://doi.org/10.1080/02508281.2019.1685180
Sitanggang, D. A., Sunarti, S., & Pangestuti, E. (2020). Conceptual Paper Pengaruh Citra Destinasi , Nilai Pelanggan Terhadap. Jurnal Aplikasi Manajemen, 61–77.
Sthapit, E., Björk, P., & Coudounaris, D. N. (2017). Emotions elicited by local food consumption, memories, place attachment and behavioural intentions. Anatolia, 28(3), 363–380. https://doi.org/10.1080/13032917.2017.1322111
Suhandi, A. (2023). Strategi Fundraising Dan Program Pemberdayaan Masyarakat Untuk Meningkatkan Ekonomi Mustahik Pada Lembaga Filantropi Baznas Kabupaten Kuningan. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(1), 44–55. https://doi.org/10.61553/abjoiec.v1i1.22
Suhartanto, D. (2017). The role of store coopetition and attractiveness on the performance of tourism destination and its retail stores. International Journal of Tourism Policy, 7(2), 151–165. https://doi.org/10.1504/IJTP.2017.085327
Suhartanto, D. (2018). Tourist satisfaction with souvenir shopping: evidence from Indonesian domestic tourists. Current Issues in Tourism, 21(6), 663–679. https://doi.org/10.1080/13683500.2016.1265487
Suhartanto, D., Dean, D., T. Chen, B., & Kusdibyo, L. (2020). Tourist experience with agritourism attractions: what leads to loyalty? Tourism Recreation Research, 45(3), 364–375. https://doi.org/10.1080/02508281.2020.1736251
Suhartanto, D., Dean, D., Wibisono, N., Astor, Y., Muflih, M., Kartikasari, A., Sutrisno, R., & Hardiyanto, N. (2021). Tourist experience in Halal tourism: what leads to loyalty? Current Issues in Tourism, 24(14), 1976–1990. https://doi.org/10.1080/13683500.2020.1813092
Suhartanto, D., Dean, D., Wibisono, N., Lu, C. Y., & Amin, H. (2022). Millennial loyalty in Halal tourism: a destination-based analysis. Current Issues in Tourism, 25(9), 1467–1480. https://doi.org/10.1080/13683500.2021.1924635
Suhartanto, D., Gan, C., Sarah, I. S., & Setiawan, S. (2020). Loyalty towards Islamic banking: service quality, emotional or religious driven? Journal of Islamic Marketing, 11(1), 66–80. https://doi.org/10.1108/JIMA-01-2018-0007
Ulya, B. N., & Rinuastuti, B. H. (2020). DESTINASI HALAL PULAU LOMBOK Jurnal Magister Manajemen Unram. 9(4), 1–14.
Ummah, R., & Hipni, M. (2021). Implementasi Kebijakan Pengembangan Pariwisata Halal Dalam Meningkatkan Kepuasan Wisatawan Di Kabupaten Bangkalan. Kabilah: Journal of Social Community, 6(2), 42–44.
Walter, U., Edvardsson, B., & Öström, Å. (2010). Drivers of customers’ service experiences: A study in the restaurant industry. Managing Service Quality, 20(3), 236–258. https://doi.org/10.1108/09604521011041961
Wardi, Y., Abror, A., & Trinanda, O. (2018a). Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM). Asia Pacific Journal of Tourism Research, 23(5), 463–472. https://doi.org/10.1080/10941665.2018.1466816
Wardi, Y., Abror, A., & Trinanda, O. (2018b). Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM). Asia Pacific Journal of Tourism Research, 23(5), 463–472. https://doi.org/10.1080/10941665.2018.1466816
Wirawan, P. E. (2023). Potensi Wisata Moslem Friendly di Desa Wisata Taro Tegallalang Gianyar Bali. Jurnal Ilmiah Pariwisata, 28(2), 212–222. https://jurnalpariwisata.stptrisakti.ac.id/index.php/JIP/article/view/1740
Wulandani, N. L. K. L. (2022). Pengaruh Citra Destinasi dan Persepsi Nilai Wisatawan Terhadap Kepuasan dan Loyalitas Wisatawan Milenial Mancanegara di Bali. Journal of Tourism and Creativity, 6(1), 49. https://doi.org/10.19184/jtc.v6i1.28911
Yeo, B. L., Mohamed, R. H. N., & Muda, M. (2016). A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction. Procedia Economics and Finance, 37(16), 176–182. https://doi.org/10.1016/s2212-5671(16)30110-1
Abror, A., Wardi, Y., Trinanda, O., & Patrisia, D. (2019). The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity. Asia Pacific Journal of Tourism Research, 24(7), 633–643. https://doi.org/10.1080/10941665.2019.1611609
Aji, H. M., Muslichah, I., & Seftyono, C. (2021). The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication. Journal of Islamic Marketing, 12(8), 1553–1576. https://doi.org/10.1108/JIMA-03-2020-0075
Al-Ansi, A., & Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. Journal of Destination Marketing and Management, 13(December 2018), 51–60. https://doi.org/10.1016/j.jdmm.2019.05.007
Ali, F., Ryu, K., & Hussain, K. (2016). Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism. Journal of Travel and Tourism Marketing, 33(1), 85–100. https://doi.org/10.1080/10548408.2015.1038418
Andespa, R., Yeni, Y. H., Fernando, Y., & Sari, D. K. (2023). Citra Merek, Nilai Persepsi, Kesadaran Merek, Kepercayaan Nasabah, dan Loyalitas Nasabah pada Perbankan Syariah. Jesya, 6(2), 2301–2316. https://doi.org/10.36778/jesya.v6i2.1266
Brien Anthony, Izyanti Awang Razli, Widi Senalsari, Tjetjep Djatnika, T. S. (2022). Is Muslim Tourist Satisfaction in Muslim Destination and Non-Muslim Destination Different? International Journal of Applied Business Research, 2022(2), 115–132. https://doi.org/10.35313/ijabr.v4i2.233
Casum, & Bawono, B. T. (2023). Opportunities, Challenges and Strategies in the Development of Halal Tourism in Indonesia (Vol. 2, Issue 5). Atlantis Press SARL. https://doi.org/10.2991/978-2-38476-074-9_14
Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29–35. https://doi.org/10.1016/j.tourman.2009.02.008
Chen, C. F., & Tsai, D. C. (2007). How destination image and evaluative factors affect behavioral intentions? Tourism Management, 28(4), 1115–1122. https://doi.org/10.1016/j.tourman.2006.07.007
Chi, G. (2014). A study of developing destination loyalty model. Journal of Management, 2(3), 95–100.
Chiu, J.-Z., & Hsieh, C.-C. (2022). Exploring the Influence of Supply Chain Relationship Commitment and Loyalty in F&B Industry. Advances in Management and Applied Economics, 12(2), 1–20. https://doi.org/10.47260/amae/1221
Da Costa Mendes, J., Do Valle, P. O., Guerreiro, M. M., & Silva, J. A. (2010). The tourist experience: Exploring the relationship between tourist satisfaction and destination loyalty. Tourism, 58(2), 111–126.
Dean, D., & Suhartanto, D. (2019). The formation of visitor behavioral intention to creative tourism: the role of push–Pull motivation. Asia Pacific Journal of Tourism Research, 24(5), 393–403. https://doi.org/10.1080/10941665.2019.1572631
Dhirtya, D. A. M. C., & Warmika, I. G. K. (2022). pada situs Bukalapak dengan pertimbangan tertentu. Sampel ditentukan dengan teknik. 11(3), 549–568.
Eid, R., & El-Gohary, H. (2015). Muslim Tourist Perceived Value in the Hospitality and Tourism Industry. Journal of Travel Research, 54(6), 774–787. https://doi.org/10.1177/0047287514532367
Fahmi, M., Gultom, D. K., Siregar, Q. R., & Daulay, R. (2022). Citra Destinasi dan Pengalaman Destinasi Terhadap Loyalitas: Peran Mediasi Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 23(1), 58–71. http://jurnal.umsu.ac.id/index.php/mbisnis58-71
Firmansyah, M. (2022). Konsep Turunan Green economy dan Penerapannya: Sebuah Analisis Literatur. Ecoplan, 5(2), 141–149. https://doi.org/10.20527/ecoplan.v5i2.543
Gohary, A., Pourazizi, L., Madani, F., & Chan, E. Y. (2020). Examining Iranian tourists’ memorable experiences on destination satisfaction and behavioral intentions. Current Issues in Tourism, 23(2), 131–136. https://doi.org/10.1080/13683500.2018.1560397
Greenhaus, J. H., & Powell, G. N. (2006). When work and family are allies: A theory of work-family enrichment. Academy of Management Review, 31(1), 77–92. https://doi.org/10.5465/amr.2006.19379625
Hair, J. F., Black, W., Babin, B. J., & Anderspn, R. E. (2010). Multivariate Data Analysis (7th ed.). Pearson.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2013). Multivariate data analysis (7th ed.). Pearson Education Limited.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis: Cengage Learning EMEA (8th ed.). British Library. www.cengage.com/highered
Hair, J. F., Ringle, C. M., Danks, N. P., Hult, G. T. M., Sarstedt, M., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLSSEM). Springer : Switzerland. https://doi.org/10.1007/978-3-030-80519- 7
Hair, J. F., Risher, J. J., Sarstedt, Marko., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review (Vol. 31, Issue 1). Emerald Group Publishing Ltd. https://doi.org/10.1108/EBR-11-2018-0203
Jia, X., & Chaozhi, Z. (2020). “Halal tourism”: is it the same trend in non-Islamic destinations with Islamic destinations? Asia Pacific Journal of Tourism Research, 25(2), 189–204. https://doi.org/10.1080/10941665.2019.1687535
Kandasamy, I., Kandasamy, W. B. V., Obbineni, J. M., & Smarandache, F. (2020). Indeterminate Likert scale: feedback based on neutrosophy, its distance measures and clustering algorithm. Soft Computing, 24(10), 7459–7468. https://doi.org/10.1007/s00500-019-04372-x
Kastenholz, E., Carneiro, M. J., Marques, C. P., & Loureiro, S. M. C. (2018). The dimensions of rural tourism experience: impacts on arousal, memory, and satisfaction. Journal of Travel and Tourism Marketing, 35(2), 189–201. https://doi.org/10.1080/10548408.2017.1350617
Kim, J. H. (2014). The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences. Tourism Management, 44, 34–45. https://doi.org/10.1016/j.tourman.2014.02.007
Komariyah, W. T., Winata, A. Y. S., Setyawan, A., Mustikowati, R. I., & Wijayanti, C. A. (2024). Pengaruh Halal Value Dan Kepuasan Wisatawan Terhadap Loyalitas Pada Destinasi Wisata Halal Di Kawasan Pesisir Kabupaten Sampang. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(1), 907–920. https://doi.org/10.31955/mea.v8i1.3760
Komite Nasional Ekonomi dan Keuangan Syariah (KNEKS). (2020). Laporan Perkembangan Pariwisata Ramah Muslim Daerah. Komite Nasional Ekonomi Dan Keuangan Syariah (KNEKS), 72 pages.
Lee, J., Graefe, A. R., & Burns, R. C. (2007). Examining the antecedents of destination loyalty in a forest setting. Leisure Sciences, 29(5), 463–481. https://doi.org/10.1080/01490400701544634
Lestia, S. N., & Hanafiah, A. (2024). Memahami Niat Perilaku Generasi Z Muslim Indonesia dalam Berkunjung ke Pariwisata Halal Malang. Journal of Indonesia Marketing Association (IMA), 2(2), 144–158. https://doi.org/10.69477/ima.v2i2.34
Liu, Y., Hultman, M., Eisingerich, A. B., & Wei, X. (2020). How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment. Annals of Tourism Research, 81(January), 102879. https://doi.org/10.1016/j.annals.2020.102879
Lu, C. Y., Dean, D., Suhartanto, D., Hussein, A. S., Suwatno, Kusdibyo, L., Chen, B. T., & Gunawan, A. I. (2021). Predicting Tourist Loyalty toward Cultural Creative Attractions the Moderating Role of Demographic Factors. Journal of Quality Assurance in Hospitality and Tourism, 22(3), 293–311. https://doi.org/10.1080/1528008X.2020.1773371
Luo, J., Dey, B. L., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y. an, & Yen, D. A. (2020). Millennial Chinese consumers’ perceived destination brand value. Journal of Business Research, 116(June 2018), 655–665. https://doi.org/10.1016/j.jbusres.2018.06.015
Mastika, I. K., & Nimran, U. (2020). Destination branding model of an ecological tourism village in Bali, Indonesia. Geojournal of Tourism and Geosites , 31(3), 1068–1074. https://doi.org/10.30892/gtg.31319-542
Muis, M. (2020). Perkembangan Peluang dan Tantangan Wisata Halal di Aceh. Jurnal Adabiya, 22(1), 41. https://doi.org/10.22373/adabiya.v22i1.7456
Oh, H., Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications. Journal of Travel Research, 46(2), 119–132. https://doi.org/10.1177/0047287507304039
Otto, J. E., & Brent Ritchie, J. R. (2012). The service experience in tourism. Tourism Management, 17(3), 404–419. https://doi.org/10.4324/9780080519449-38
Perguna, L. A., Irawan, L. Y., Kurniawati, E., Triharini, S., Pahlevi, D. S., & Febrianto, A. D. (2021). Halal for all: Geo spatial tourism of halal food stalls in Muslim minority tourist destinations. Geojournal of Tourism and Geosites , 36(2 spl), 715–720. https://doi.org/10.30892/GTG.362SPL20-702
Preko, A., Mohammed, I., Gyepi-Garbrah, T. F., & Allaberganov, A. (2021). Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana. Journal of Islamic Marketing, 12(1), 124–144. https://doi.org/10.1108/JIMA-04-2019-0082
Putu Ayu Suniadewi. (2024). Tantangan dan Peluang Pariwisata Bali Menuju 2045. Kementerian Sekretariat Negara Republik Indonesia. https://www.setneg.go.id/baca/index/tantangan_dan_peluang_pariwisata_bali_menuju_2045
Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The impact of tourists’ perceptions on halal tourism destination: a structural model analysis. Tourism Review, 75(3), 575–594. https://doi.org/10.1108/TR-05-2019-0182
Ratih, I. K., & Noer, L. R. (2024). Impact Of Tourist Experience On Satisfaction And Revisit Intention: A Bibliometric Review And Content Analysis. Journal of Economic, Bussines and Accounting (COSTING), 7(5), 602–613. https://doi.org/10.31539/costing.v7i5.11263
Robert B, W. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25(2), 139–153.
Rodrigo, P., & Turnbull, S. (2019). Halal holidays: How is value perceived by Muslim tourists? International Journal of Tourism Research, 21(5), 675–692. https://doi.org/10.1002/jtr.2290
Sangpikul, A. (2018). The effects of travel experience dimensions on tourist satisfaction and destination loyalty: the case of an island destination. International Journal of Culture, Tourism, and Hospitality Research, 12(1), 106–123. https://doi.org/10.1108/IJCTHR-06-2017-0067
Schmitt, B. (1999). Experiential marketing castellano. Libro, 15(1–3), 1–17.
Shah, C., Gibson, D., Shah, S., & Pratt, S. (2020). Exploring a market for agritourism in Fiji: tourists’ perspective. Tourism Recreation Research, 45(2), 204–217. https://doi.org/10.1080/02508281.2019.1685180
Sitanggang, D. A., Sunarti, S., & Pangestuti, E. (2020). Conceptual Paper Pengaruh Citra Destinasi , Nilai Pelanggan Terhadap. Jurnal Aplikasi Manajemen, 61–77.
Sthapit, E., Björk, P., & Coudounaris, D. N. (2017). Emotions elicited by local food consumption, memories, place attachment and behavioural intentions. Anatolia, 28(3), 363–380. https://doi.org/10.1080/13032917.2017.1322111
Suhandi, A. (2023). Strategi Fundraising Dan Program Pemberdayaan Masyarakat Untuk Meningkatkan Ekonomi Mustahik Pada Lembaga Filantropi Baznas Kabupaten Kuningan. AB-JOIEC: Al-Bahjah Journal of Islamic Economics, 1(1), 44–55. https://doi.org/10.61553/abjoiec.v1i1.22
Suhartanto, D. (2017). The role of store coopetition and attractiveness on the performance of tourism destination and its retail stores. International Journal of Tourism Policy, 7(2), 151–165. https://doi.org/10.1504/IJTP.2017.085327
Suhartanto, D. (2018). Tourist satisfaction with souvenir shopping: evidence from Indonesian domestic tourists. Current Issues in Tourism, 21(6), 663–679. https://doi.org/10.1080/13683500.2016.1265487
Suhartanto, D., Dean, D., T. Chen, B., & Kusdibyo, L. (2020). Tourist experience with agritourism attractions: what leads to loyalty? Tourism Recreation Research, 45(3), 364–375. https://doi.org/10.1080/02508281.2020.1736251
Suhartanto, D., Dean, D., Wibisono, N., Astor, Y., Muflih, M., Kartikasari, A., Sutrisno, R., & Hardiyanto, N. (2021). Tourist experience in Halal tourism: what leads to loyalty? Current Issues in Tourism, 24(14), 1976–1990. https://doi.org/10.1080/13683500.2020.1813092
Suhartanto, D., Dean, D., Wibisono, N., Lu, C. Y., & Amin, H. (2022). Millennial loyalty in Halal tourism: a destination-based analysis. Current Issues in Tourism, 25(9), 1467–1480. https://doi.org/10.1080/13683500.2021.1924635
Suhartanto, D., Gan, C., Sarah, I. S., & Setiawan, S. (2020). Loyalty towards Islamic banking: service quality, emotional or religious driven? Journal of Islamic Marketing, 11(1), 66–80. https://doi.org/10.1108/JIMA-01-2018-0007
Ulya, B. N., & Rinuastuti, B. H. (2020). DESTINASI HALAL PULAU LOMBOK Jurnal Magister Manajemen Unram. 9(4), 1–14.
Ummah, R., & Hipni, M. (2021). Implementasi Kebijakan Pengembangan Pariwisata Halal Dalam Meningkatkan Kepuasan Wisatawan Di Kabupaten Bangkalan. Kabilah: Journal of Social Community, 6(2), 42–44.
Walter, U., Edvardsson, B., & Öström, Å. (2010). Drivers of customers’ service experiences: A study in the restaurant industry. Managing Service Quality, 20(3), 236–258. https://doi.org/10.1108/09604521011041961
Wardi, Y., Abror, A., & Trinanda, O. (2018a). Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM). Asia Pacific Journal of Tourism Research, 23(5), 463–472. https://doi.org/10.1080/10941665.2018.1466816
Wardi, Y., Abror, A., & Trinanda, O. (2018b). Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM). Asia Pacific Journal of Tourism Research, 23(5), 463–472. https://doi.org/10.1080/10941665.2018.1466816
Wirawan, P. E. (2023). Potensi Wisata Moslem Friendly di Desa Wisata Taro Tegallalang Gianyar Bali. Jurnal Ilmiah Pariwisata, 28(2), 212–222. https://jurnalpariwisata.stptrisakti.ac.id/index.php/JIP/article/view/1740
Wulandani, N. L. K. L. (2022). Pengaruh Citra Destinasi dan Persepsi Nilai Wisatawan Terhadap Kepuasan dan Loyalitas Wisatawan Milenial Mancanegara di Bali. Journal of Tourism and Creativity, 6(1), 49. https://doi.org/10.19184/jtc.v6i1.28911
Yeo, B. L., Mohamed, R. H. N., & Muda, M. (2016). A Study of Malaysian Customers Purchase Motivation of Halal Cosmetics Retail Products: Examining Theory of Consumption Value and Customer Satisfaction. Procedia Economics and Finance, 37(16), 176–182. https://doi.org/10.1016/s2212-5671(16)30110-1
Published
2025-04-02
How to Cite
Ayu, B. S., & Istyakara Muslichah. (2025). Satisfaction and Loyalty: An Analysis of Halal Tourism in Minority Muslim Destinations. International Journal of Economics, Business and Innovation Research, 4(03), 1-33. https://doi.org/10.63922/ijebir.v4i03.1694
.png)
Contact Person +6282139474255
Email : ijebir@citakonsultindo.or.id / editor.ijebir@gmail.com
