Analysis Of Skills Required For Human Resource Management In The Digital Era: A Case Study Of Shopee E-Commerce

Eko Alamsyah; Rakei Yunardhani; Sopiah; Ludi Wishnu Wardhana

doi:10.63922/ijebir.v4i03.1736

Eko Alamsyah Universitas Negeri Malang
Rakei Yunardhani Universitas Negeri Malang
Sopiah Universitas Negeri Malang
Ludi Wishnu Wardhana Universitas Negeri Malang

DOI: https://doi.org/10.63922/ijebir.v4i03.1736

Keywords: Digital skills, Employee performance, Job satisfaction, E-commerce, Shopee

Abstract

This study aims to analyze the effect of digital skills on employee performance and job satisfaction in a modern work environment. The study uses a quantitative approach, with a sample size of 99 from the calculation day using the Slovin formula with a population of 58,000. This study chose the Shopee e-commerce object to determine the HR competencies needed in the company. The analysis software uses SPSS 25. The calculation results show that digital skills have a significant effect on employee performance, which has a positive impact on the level of job satisfaction. Employees who are skilled in using technology can complete tasks more efficiently, collaborate effectively, and feel more confident. Company support in developing digital skills through adequate training and resources also contributes to improved performance. These findings indicate the importance of investing in digital skills to increase employee productivity and job satisfaction, as well as support the overall success of the organization

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