Implementation of the Use of Digital Technology in Buying and Selling Transactions and Its Impact on Digital Marketing in Rural Communities in Tellu Limpoe District, Sidrap Regency

Nur Arisah; Ika Wisudawaty

doi:10.63922/ijebir.v4i03.1762

Nur Arisah Universitas Negeri Makassar, Indonesia
Ika Wisudawaty Universitas Negeri Makassar, Indonesia

DOI: https://doi.org/10.63922/ijebir.v4i03.1762

Keywords: Digital technology, Buy and sell transactions, Digital marketing

Abstract

This study aims to determine the ability and digital literacy of rural communities in Tellu Limpoe District, Sidrap Regency in the use of digital technology regarding buying and selling transactions and its impact on digital marketing. This study uses a qualitative approach where the population of people who use the E-Commerce application with a sample of 20 people. The results of this study illustrate that rural communities in Tellu Limpoe District, Sidrap Regency are quite familiar with using digital technology in buying and selling activities. The impact on digital marketing is divided into two impacts, the first is the positive impact, namely 1) Being able to develop marketing for rural communities in Tellu Limpoe District, Sidrap Regency which can be reached anywhere, 2) Marketing by simply posting on social media Facebook or Whatsapp. While the negative impacts are, 1) With digital technology, rural communities in Tellu Limpoe District, Sidrap Regency do not consider what is needed and what is desired, 2) With digital technology, rural communities in Tellu Limpoe District, Sidrap Regency do not consider what is needed and what is desired, 3) With digital technology, rural communities in Tellu Limpoe District, Sidrap Regency do not consider what is needed and what is desired. Sidrap is easily tempted by promotions offered on online shop platforms, so that it becomes a habit and every day they make purchases without considering their usefulness.

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