The Effect Of Social Media Information Quality On Consumer Involvement And Purchase Intention On Vapezoo Electric Cigarette Products
Keywords:
Information Quality, Social Media, Consumer Engagement, Purchase Intention, Vapezoo.
Abstract
Social media is now a strategic channel in digital marketing, including for e-cigarette products such as Vapezoo. This study aims to analyze the effect of social media information quality on consumer engagement and purchase intention, considering the role of consumer attitudes and brand familiarity. Using a quantitative approach through an online survey of 171 Vapezoo users, the data were analyzed using multiple linear regression. The results showed that information quality significantly influenced consumer engagement, which had a positive impact on attitudes and purchase intentions. These findings emphasize the importance of informative and interactive content in shaping consumer behavior. Further research is recommended to use a longitudinal approach and reach various social media platforms.
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Adnan Maulana, M., Visual Communication Design Study, P., Architecture and Design, F., Bandung National Technology, I., Kunci, K., & Elektrik, R. (2024). CAMPAIGN DESIGN TO IMPROVE AWARENESS OF THE HAZARDS OF ELECTRIC CIGARETTES IN FEMALE ELECTRIC SMOKERS.
Aini, SN (2022). The Influence of Opinion Quality, Source Credibility, and Two-Sided Information on the Usefulness of EWOM Information on Consumer Purchase Intentions on Social Media. Competence: Journal of Management Studies, 16(1), 16–23.
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324. https://doi.org/https://doi.org/10.1002/hbe2.195
Algharabat, R., Rana, N. P., Alalwan, A. A., Baabdullah, A., & Gupta, A. (2020). Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. Journal of Retailing and Consumer Services, 53. https://doi.org/10.1016/j.jretconser.2019.01.016
Aljarah, A., Sawaftah, D., Ibrahim, B., & Lahuerta-Otero, E. (2024). The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter. European Journal of Innovation Management, 27(4), 1160–1181. https://doi.org/10.1108/EJIM-05-2022-0259
Ansari, M. M., & Khan, S. (2023). An In-depth Examination of Validity Assessment: Exploring Diverse Methodologies and Dimensions of Validity in Social Research Studies. Asian Journal of Agricultural Extension, Economics & Sociology, 41(10), 772–782. https://doi.org/10.9734/ajaees/2023/v41i102224
Arani, M.S., & Shafiizadeh, H. (2019). Investigation of brand familiarity and brand recognition and their relationship with loyalty, repurchase intention, and brand recommendation with mediating role of brand reputation (Case Study: Esteghlal Hotel). Revista Gestão & Tecnologia, 19(5), 7–29.
Arghashi, V., Bozbay, Z., & Karami, A. (2021). An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction. Journal of Relationship Marketing, 20(4), 319–348. https://doi.org/10.1080/15332667.2021.1933870
Tegal, W., & Tengah, PJ (2018). Mayor of Tegal, Central Java Province.
Wahyudin, I., Tosida, E., & Andria, F. (2019). Inspectorate Strategic Plan. Quality, March, 1–6. Yogyakarta, DI (2023). SPECIAL PERGUB 30 OF THE REGENT OF SLEMAN.
Yuanita, DW, & Dewi, Christine N. (2021). Analysis of the Realization of Good Governance Through Public Accountability and Minimizing Opportunistic Behavior in the Regional Government Environment. Islamic Economics Journal, 2(1), 21–41.http://ejournal.radenintan.ac.id/index.php/salam/article/view/8611/pdf
Published
2025-05-14
How to Cite
Sofyan Hanafi, & Alldila Nadhira Ayu Setyaning. (2025). The Effect Of Social Media Information Quality On Consumer Involvement And Purchase Intention On Vapezoo Electric Cigarette Products. International Journal of Economics, Business and Innovation Research, 4(03), 481-490. https://doi.org/10.63922/ijebir.v4i03.1779
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