Exploring Growth Pathways: Strategic Approaches for MSMEs to Thrive in Southeast Asia’s International Markets

Tri Sugiarti Ramadhan; Tsabita Khwarazmita; Heri Pratikto; Agus Hermawan

doi:10.63922/ijebir.v4i03.1787

Tri Sugiarti Ramadhan Doctoral Program in Management Science, Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Tsabita Khwarazmita Doctoral Program in Management Science, Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Heri Pratikto Doctoral Program in Management Science, Faculty of Economics and Business, Universitas Negeri Malang, Indonesia
Agus Hermawan Doctoral Program in Management Science, Faculty of Economics and Business, Universitas Negeri Malang, Indonesia

DOI: https://doi.org/10.63922/ijebir.v4i03.1787

Keywords: Digital Skills, Market Knowledge, International Connections, MSME

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are vital to the economic growth of ASEAN; however, only 15% have successfully established a sustained presence in international markets, revealing a gap in their internationalization capabilities. This research aims to explore how digital competence, market intelligence, and international networks affect the internationalization performance of MSMEs within the ASEAN region. Utilizing a quantitative approach, we conducted a cross-sectional explanatory study, gathering data from 250 MSME exporters across five key ASEAN countries: Indonesia, Malaysia, Thailand, Vietnam, and Singapore, through a structured survey. The results from multiple regression analysis demonstrate that digital capabilities, market insights, and international networking significantly and positively impact the internationalization performance of MSMEs. These findings highlight the urgent need for a comprehensive strategy to enhance MSME capabilities, thereby improving their effectiveness in international expansion. Additionally, the study provides valuable strategic guidance for policymakers in developing programs that support MSME internationalization throughout the ASEAN region.

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