The Role of MSMEs in Tourism Development in Balikpapan Case Study: Salakilo MSMEs
Abstract
This study explores the role of Micro, Small, and Medium Enterprises (MSMEs) in fostering sustainable tourism development in Balikpapan, with a specific focus on Salakilo MSMEs as a case study. Employing a qualitative research approach, data were collected through semi-structured interviews, participant observation, and document analysis to understand the economic, environmental, and socio-cultural contributions of local MSMEs to the tourism sector. The findings indicate that Salakilo MSMEs play a critical role in creating employment opportunities, especially for women and youth, and contribute to local economic resilience through income diversification and the development of local supply chains. Environmentally, Salakilo MSMEs adopt eco-friendly practices such as the use of biodegradable packaging and the organization of environmental education initiatives. These efforts align with sustainable tourism principles by reducing ecological footprints and engaging tourists in conservation awareness. Socio-culturally, Salakilo has successfully revived traditional culinary practices, fostered community pride, and promoted cultural exchange between locals and visitors. Moreover, the empowerment of women through entrepreneurship and leadership in tourism-related activities reflects a broader trend toward inclusive development. Overall, the research underscores the significant yet under-recognized contributions of MSMEs to sustainable tourism and recommends enhanced policy support, training, and infrastructure development to maximize their potential.
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