Boosting Culinary SME Competitiveness in Semarang: The Strategic Role of Store Atmosphere, Service Quality, and E-WOM through Business Performance
Keywords:
Business Performance, Store Atmosphere, Service Quality, Competitive Advantage, E-WOM
Abstract
Industrial development in the culinary business in the city of Semarang is an interesting phenomenon to study. Because the culinary business when the competition that occurs in this business becomes very tight. The uniqueness of the model and the superiority of the products and services offered to consumers is a challenge in itself. This also requires creativity and innovation and the courage to try new products. The purpose of this study is to measure the effect of store atmosphere, service quality, and E-WOM (electronic word of mouth) on business performance which will increase competitive advantage. The population of this study were culinary SMEs in Semarang City. While the sampling technique used in this study is purposive sampling method. For the number of research samples is 100 samples from the total population of respondents. This research technique uses two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). The output model in this study can make a positive contribution to the culinary SMEs in an effort to realize the competitiveness of their business, both in the form of managerial implications and the formulation of scientific articles and measurement instruments. Managerial advice is aimed at the local government in formulating program policies to maintain the existence and competition of entrepreneurs.
References
Amin, S. M., Ahmad, U. N. U., & Hui, L. S. (2012). Factors Contributing to Customer Loyalty Towards Telecommunication Service Provider. Procedia - Social and Behavioral Sciences, 40(6), 282–286. https://doi.org/10.1016/j.sbspro.2012.03.192
Andati, P., Majiwa, E., Ngigi, M., Mbeche, R., & Ateka, J. (2022). Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Ernest. Sustainable Technology and Entrepreneurship, 1(2), 100017. https://doi.org/10.1016/j.stae.2022.100034
Chen, H. C., Chiou, C. Y., Yeh, C. Y., & Lai, H. L. (2012). A Study of the Enhancement of Service Quality and Satisfaction by Taiwan MICE Service Project. Procedia - Social and Behavioral Sciences, 40, 382–388. https://doi.org/10.1016/j.sbspro.2012.03.204
Chhetri, P., Corbitt, B., Lau, K. H., Cheong, F., & Kame, B. (2012). Spatial Strategies for Service Delivery Management for an Auto-Parts Retail Network. Procedia - Social and Behavioral Sciences, 40, 571–575. https://doi.org/10.1016/j.sbspro.2012.03.232
Chung, M.-L., Jhan, H.-J., Liou, M.-Y., Li, J.-S., & Hou, Y.-S. (2012). An investigation of Innovation Imitation Products and Consumer Purchases Situational Attribute. Procedia - Social and Behavioral Sciences, 40, 689–694. https://doi.org/10.1016/j.sbspro.2012.03.250
Danjum, I., & Rasli, A. (2012). Imperatives of service innovation and service quality for customer satisfaction: Perspective on higher education. Procedia - Social and Behavioral Sciences, 40, 347–352. https://doi.org/10.1016/j.sbspro.2012.03.198
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163. https://doi.org/10.3390/joitmc8030163
Jiewanto, A., Laurens, C., & Nelloh, L. (2012). Influence of Service Quality, University Image, and Student Satisfaction toward WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya. Procedia - Social and Behavioral Sciences, 40, 16–23. https://doi.org/10.1016/j.sbspro.2012.03.155
Jusoh, A., Zakuan, N., Bahari, A. Z., Ariff, M. S. M., & Hayat, M. (2012). Determining the Effects of Mobile Broadband Counter Service as Moderator Variable to the Relationship between Service Quality and Customer Satisfaction. Procedia - Social and Behavioral Sciences, 40, 264–268. https://doi.org/10.1016/j.sbspro.2012.03.189
Klementova, J., Zavadsky, J., & Zavadska, Z. (2015). The Measurement and Evaluation of the Service Quality through Customers ‘Satisfaction. Procedia Economics and Finance, 26(15), 126–130. https://doi.org/10.1016/s2212-5671(15)00893-x
Kubina, M., Varmus, M., & Kubinova, I. (2015). Use of Big Data for Competitive Advantage of Company. Procedia Economics and Finance, 26(15), 561–565. https://doi.org/10.1016/s2212-5671(15)00955-7
Liua, J. Y.-S. (2012). Innovation under globalization of retailing –Case study of a leading brand in Taiwan. Procedia - Social and Behavioral Sciences, 40, 649–656. https://doi.org/10.1016/j.sbspro.2012.03.244
Luthfia, I. M., Setyawan, N. A., & Pradita, A. P. (2025). Analysis of Factors Improving Green Process Innovation Performance in Batik Lasem SME’s. Admisi dan Bisnis, 26(1), 35-46.
Majerova, J., & Kliestik, T. (2015). Brand Valuation as an Immanent Component of Brand Value Building and Managing. Procedia Economics and Finance, 26(15), 546–552. https://doi.org/10.1016/s2212-5671(15)00953-3
Mumcu, Y., & Kimzan, H. S. (2015). The Effect of Visual Product Aesthetics on Consumers’ Price Sensitivity. Procedia Economics and Finance, 26(15), 528–534. https://doi.org/10.1016/s2212-5671(15)00883-7
Oktivian, R. F., & Febrianti, R. A. M. (2018). Transformasi Digital Menyambut Kehadiran Revolusi Industri 4 . 0 ( Penelitian Terhadap Gerai Matahari Departemen Store , Bandung ), 151–161.
Purnasari, H., & Yuliando, H. (2015). How Relationship Quality on Customer Commitment Influences Positive e-WOM. Agriculture and Agricultural Science Procedia, 3, 149–153. https://doi.org/10.1016/j.aaspro.2015.01.029
Setyawan, N. A., Wibowo, B. Y., Ayuwardani, M., Kartika, V. S., & Eviyanti, N. (2023). The Impact of Big Data Analytics Capabilities on Sustainable Performance: an Application to Culinary and Fashion SME’s. Asian Journal of Management, Entrepreneurship and Social Science, 3(04), 731-746.
Skoludova, J., & Brodsky, Z. (2015). Current Trends of Selected Aspects of Human Resource Management in the Czech Republic. Procedia Economics and Finance, 26(15), 603–608. https://doi.org/10.1016/s2212-5671(15)00961-2
Skoludova, J., & Kozena, M. (2015). Identification of the Tools and Methods of Selected Factors of Organization‘s Competitiveness in the Czech Republic. Procedia Economics and Finance, 26(15), 609–615. https://doi.org/10.1016/s2212-5671(15)00795-9
Sukalova, V., Ceniga, P., & Janotova, H. (2015). Harmonization of Work and Family Life in Company Management in Slovakia. Procedia Economics and Finance, 26(15), 152–159. https://doi.org/10.1016/s2212-5671(15)00905-3
Suryaningrat, I. B., Amilia, W., & Choiron, M. (2015). Current Condition of Agroindustrial Supply Chain of Cassava Products: A Case Survey of East Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 137–142. https://doi.org/10.1016/j.aaspro.2015.01.027
Valaskova, K., Kramarova, K., & Bartosova, V. (2015). Multi Criteria Models Used in Slovak Consumer Market for Business Decision Making. Procedia Economics and Finance, 26(15), 174–182. https://doi.org/10.1016/s2212-5671(15)00913-2
Wibowo, B. Y., & Setyawan, N. A. (2024). The Sustainability of Lasem Batik in Terms of Green Marketing and Brand Quality. Calitatea, 25(198), 284-291.
Yuda Bakti, I. G. M., Rakhmawati, T., Sumaedi, S., Widianti, T., Yarmen, M., & Astrini, N. J. (2020). Public transport users’ WOM: An integration model of the theory of planned behavior, customer satisfaction theory, and personal norm theory. Transportation Research Procedia, 48(2018), 3365–3379. https://doi.org/10.1016/j.trpro.2020.08.117
Zavareh, F. B., Ariff, M. S. M., Jusoh, A., Zakuan, N., Bahari, A. Z., & Ashourian, M. (2012). E-Service Quality Dimensions and Their Effects on E-Customer Satisfaction in Internet Banking Services. Procedia - Social and Behavioral Sciences, 40, 441–445. https://doi.org/10.1016/j.sbspro.2012.03.213
Andati, P., Majiwa, E., Ngigi, M., Mbeche, R., & Ateka, J. (2022). Green reverse logistics technology impact on agricultural entrepreneurial marketing firms’ operational efficiency and sustainable competitive advantage. Ernest. Sustainable Technology and Entrepreneurship, 1(2), 100017. https://doi.org/10.1016/j.stae.2022.100034
Chen, H. C., Chiou, C. Y., Yeh, C. Y., & Lai, H. L. (2012). A Study of the Enhancement of Service Quality and Satisfaction by Taiwan MICE Service Project. Procedia - Social and Behavioral Sciences, 40, 382–388. https://doi.org/10.1016/j.sbspro.2012.03.204
Chhetri, P., Corbitt, B., Lau, K. H., Cheong, F., & Kame, B. (2012). Spatial Strategies for Service Delivery Management for an Auto-Parts Retail Network. Procedia - Social and Behavioral Sciences, 40, 571–575. https://doi.org/10.1016/j.sbspro.2012.03.232
Chung, M.-L., Jhan, H.-J., Liou, M.-Y., Li, J.-S., & Hou, Y.-S. (2012). An investigation of Innovation Imitation Products and Consumer Purchases Situational Attribute. Procedia - Social and Behavioral Sciences, 40, 689–694. https://doi.org/10.1016/j.sbspro.2012.03.250
Danjum, I., & Rasli, A. (2012). Imperatives of service innovation and service quality for customer satisfaction: Perspective on higher education. Procedia - Social and Behavioral Sciences, 40, 347–352. https://doi.org/10.1016/j.sbspro.2012.03.198
Farida, I., & Setiawan, D. (2022). Business Strategies and Competitive Advantage: The Role of Performance and Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(3), 163. https://doi.org/10.3390/joitmc8030163
Jiewanto, A., Laurens, C., & Nelloh, L. (2012). Influence of Service Quality, University Image, and Student Satisfaction toward WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya. Procedia - Social and Behavioral Sciences, 40, 16–23. https://doi.org/10.1016/j.sbspro.2012.03.155
Jusoh, A., Zakuan, N., Bahari, A. Z., Ariff, M. S. M., & Hayat, M. (2012). Determining the Effects of Mobile Broadband Counter Service as Moderator Variable to the Relationship between Service Quality and Customer Satisfaction. Procedia - Social and Behavioral Sciences, 40, 264–268. https://doi.org/10.1016/j.sbspro.2012.03.189
Klementova, J., Zavadsky, J., & Zavadska, Z. (2015). The Measurement and Evaluation of the Service Quality through Customers ‘Satisfaction. Procedia Economics and Finance, 26(15), 126–130. https://doi.org/10.1016/s2212-5671(15)00893-x
Kubina, M., Varmus, M., & Kubinova, I. (2015). Use of Big Data for Competitive Advantage of Company. Procedia Economics and Finance, 26(15), 561–565. https://doi.org/10.1016/s2212-5671(15)00955-7
Liua, J. Y.-S. (2012). Innovation under globalization of retailing –Case study of a leading brand in Taiwan. Procedia - Social and Behavioral Sciences, 40, 649–656. https://doi.org/10.1016/j.sbspro.2012.03.244
Luthfia, I. M., Setyawan, N. A., & Pradita, A. P. (2025). Analysis of Factors Improving Green Process Innovation Performance in Batik Lasem SME’s. Admisi dan Bisnis, 26(1), 35-46.
Majerova, J., & Kliestik, T. (2015). Brand Valuation as an Immanent Component of Brand Value Building and Managing. Procedia Economics and Finance, 26(15), 546–552. https://doi.org/10.1016/s2212-5671(15)00953-3
Mumcu, Y., & Kimzan, H. S. (2015). The Effect of Visual Product Aesthetics on Consumers’ Price Sensitivity. Procedia Economics and Finance, 26(15), 528–534. https://doi.org/10.1016/s2212-5671(15)00883-7
Oktivian, R. F., & Febrianti, R. A. M. (2018). Transformasi Digital Menyambut Kehadiran Revolusi Industri 4 . 0 ( Penelitian Terhadap Gerai Matahari Departemen Store , Bandung ), 151–161.
Purnasari, H., & Yuliando, H. (2015). How Relationship Quality on Customer Commitment Influences Positive e-WOM. Agriculture and Agricultural Science Procedia, 3, 149–153. https://doi.org/10.1016/j.aaspro.2015.01.029
Setyawan, N. A., Wibowo, B. Y., Ayuwardani, M., Kartika, V. S., & Eviyanti, N. (2023). The Impact of Big Data Analytics Capabilities on Sustainable Performance: an Application to Culinary and Fashion SME’s. Asian Journal of Management, Entrepreneurship and Social Science, 3(04), 731-746.
Skoludova, J., & Brodsky, Z. (2015). Current Trends of Selected Aspects of Human Resource Management in the Czech Republic. Procedia Economics and Finance, 26(15), 603–608. https://doi.org/10.1016/s2212-5671(15)00961-2
Skoludova, J., & Kozena, M. (2015). Identification of the Tools and Methods of Selected Factors of Organization‘s Competitiveness in the Czech Republic. Procedia Economics and Finance, 26(15), 609–615. https://doi.org/10.1016/s2212-5671(15)00795-9
Sukalova, V., Ceniga, P., & Janotova, H. (2015). Harmonization of Work and Family Life in Company Management in Slovakia. Procedia Economics and Finance, 26(15), 152–159. https://doi.org/10.1016/s2212-5671(15)00905-3
Suryaningrat, I. B., Amilia, W., & Choiron, M. (2015). Current Condition of Agroindustrial Supply Chain of Cassava Products: A Case Survey of East Java, Indonesia. Agriculture and Agricultural Science Procedia, 3, 137–142. https://doi.org/10.1016/j.aaspro.2015.01.027
Valaskova, K., Kramarova, K., & Bartosova, V. (2015). Multi Criteria Models Used in Slovak Consumer Market for Business Decision Making. Procedia Economics and Finance, 26(15), 174–182. https://doi.org/10.1016/s2212-5671(15)00913-2
Wibowo, B. Y., & Setyawan, N. A. (2024). The Sustainability of Lasem Batik in Terms of Green Marketing and Brand Quality. Calitatea, 25(198), 284-291.
Yuda Bakti, I. G. M., Rakhmawati, T., Sumaedi, S., Widianti, T., Yarmen, M., & Astrini, N. J. (2020). Public transport users’ WOM: An integration model of the theory of planned behavior, customer satisfaction theory, and personal norm theory. Transportation Research Procedia, 48(2018), 3365–3379. https://doi.org/10.1016/j.trpro.2020.08.117
Zavareh, F. B., Ariff, M. S. M., Jusoh, A., Zakuan, N., Bahari, A. Z., & Ashourian, M. (2012). E-Service Quality Dimensions and Their Effects on E-Customer Satisfaction in Internet Banking Services. Procedia - Social and Behavioral Sciences, 40, 441–445. https://doi.org/10.1016/j.sbspro.2012.03.213
Published
2025-05-22
How to Cite
Jati Nugroho, Noor Suroija, Muhammad Asrori, & Isnaini Nurkhayati. (2025). Boosting Culinary SME Competitiveness in Semarang: The Strategic Role of Store Atmosphere, Service Quality, and E-WOM through Business Performance. International Journal of Economics, Business and Innovation Research, 4(03), 944-959. https://doi.org/10.63922/ijebir.v4i03.1834
.png)
Contact Person +6282139474255
Email : ijebir@citakonsultindo.or.id / editor.ijebir@gmail.com
