The Influence Of Consumer Trust On The Decision To Use Ganesha Operation Bandar Lampung Learning Guidance Services

Bestyan Benhammed Ziddan; Maulana Agung P; May Roni

doi:10.63922/ijebir.v4i03.1841

Bestyan Benhammed Ziddan Lampung University
Maulana Agung P Lampung University
May Roni Lampung University

DOI: https://doi.org/10.63922/ijebir.v4i03.1841

Keywords: Consumer trust, service, purchase decision, tutoring

Abstract

The continuously increasing academic competition makes students need tutoring services outside of formal education at school. Making competition among tutoring service providers increasingly intense. This study aims to determine the effect of Consumer Trust on the Decision to Use Ganesha Operation Bandar Lampung Tutoring Services. The sampling technique used is non-probability sampling with a purposive sampling and accidental sampling approach with 100 respondents. The obtained data will then be quantified using a Likert scale. The data analysis of this research uses descriptive analysis, validity test, reliability test, classical assumption test, analysis using multiple linear regression, and hypothesis testing including t-test, as well as the coefficient of determination (R²) test using SPSS 27. The results of this study indicate that the consumer trust variable has a significant positive effect on purchasing decisions by 50.0%, and the remaining 50.0% is influenced by other variables.

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