Literature Review: The Role Of Big Data In Business Intelligence (BI)

Anton Surya Jaya; Ari Pradhanawati; Andi Wijayanto

doi:10.63922/ijebir.v4i06.2391

Anton Surya Jaya Department of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro, Semarang, Indonesia
Ari Pradhanawati Department of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro, Semarang, Indonesia
Andi Wijayanto Department of Business Administration, Faculty of Social and Political Sciences, Universitas Diponegoro, Semarang, Indonesia

DOI: https://doi.org/10.63922/ijebir.v4i06.2391

Keywords: Big Data, Business Intelligence, strategic decision-making, operational efficiency, Dynamic Capability Theory, Resource-Based Theory.

Abstract

This literature review explores the pivotal role of Big Data in enhancing
Business Intelligence (BI) capabilities, particularly in strategic decision-making,
operational efficiency, and gaining a competitive advantage. Through an analysis of
recent studies, it highlights how Big Data facilitates real-time insights, enabling firms
to optimize processes, improve predictive analytics, and adapt to dynamic market
conditions. The review integrates theoretical frameworks such as Dynamic Capability
Theory and Resource-Based Theory to underline the strategic value of Big Data in BI.
Despite its transformative potential, challenges like high implementation costs,
technological complexity, and resource limitations hinder its adoption, particularly for
small and medium-sized enterprises. This study identifies gaps in current research
and calls for further exploration into cost-effective solutions and skill development to
enable broader adoption across various industries and regions.

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