The Role of Purchase Intention in Mediating the Influence of Price and Product Quality on Consumer Purchasing Decisions of Kopi Lingkar Malang

Fahrul Ulum

doi:10.63922/ijebir.v3i04.2437

Fahrul Ulum Faculty Economy and Business Islam, University Al-Qolam

DOI: https://doi.org/10.63922/ijebir.v3i04.2437

Keywords: Purchase Intention; Price; Product Quality; Purchasing Decision

Abstract

Coffee shops have become a popular gathering place in the community. The coffee industry in Indonesia is experiencing rapid growth. Competition is also getting tighter. This study aims to examine and analyze the role of purchase intention in mediating the influence of price and product quality on purchasing decisions of consumers at Kopi Lingkar Malang. Kopi Lingkar Malang is one of the coffee shops located in Malang City. The research data used is primary data, obtained through distributing questionnaires to samples. The sample in this study consisted of 80 respondents. The type of research conducted in this study is explanatory research with a quantitative approach. The data gathering instrument used in this study is a questionnaire. The data analysis method used in this study is Partial Least Squares (PLS). The results obtained from this study conclude that the price variable does not affect purchase intention and purchasing decisions of consumers at Kopi Lingkar Malang. Product quality and purchase intention influence purchasing decisions. Product quality also influences consumer purchase intention. Furthermore, the price variable in this study did not influence purchasing decisions among consumers at Kopi Lingkar Malang, mediated by purchase intention. Furthermore, product quality in this study influenced consumer purchase decisions, mediated by purchase intention.

References

Arthur A. Thompson, M. A. (2016). Crafting and executing strategy: the quest for competitive advantage, concepts and readings. New York: McGraw-Hill Education.
Directorate General Plant Food. 2020. Report Annual Directorate General Plant Food 2019. Directorate General of Food Crops, Ministry of Agriculture Republic of Indonesia, Jakarta
Febrianto (2015). The Influence of Product Quality, Price, and Brand Image on Samsung Android Mobile Phone Purchasing Decisions with Purchase Intention as an Intervening Variable. Muhammadiyah University of Surakarta.
Gama, A. W. S., & Astiti, N. P. Y. (2020). Management Marketing Draft, Development And Application. Bali: CV. Noah Aletheia.
Ghozali, I. (2014). Structural Equation Modeling: An Alternative Method with Partial Least Squares (Edition Fourth). Semarang: Body Publisher Diponegoro.
Ghozali, I. Latan, H. 2012. Partial Least Square : Draft, Technique And Application Smart PLS 2.0 M3. Semarang: Diponegoro University Publishing Agency.
Ghozali, Priest, & Latan, H. (2020). Partial Least Squares Draft, Technique, And Application Using the Program SmartPLS 3.0. Edition 2. Semarang: University Diponegoro.
Gunarso (2017). Analysis Influence Quality Product, Price And Awareness Brand to Buying decision Rice Premium with Interest Buy as Variables Intervening. Equator Journal Of Management and Entrepreneurship. University Tanjungpura. Vol 5, No 3.
Hair, Joseph.F., Hult, Tomas.M., Ringle, Christian., And Sarstedt, Marko. 2014. A Primary on Partial Least Squares Structural Equation Model (PLS-SEM). SAGE Publications, USA.
Komalasari, F., Christianto, A., & Ganiarto, E. (2021). Factors Influencing Purchase Intention in Affecting Purchase Decision: A Study of E-commerce Customers in Greater Jakarta. BUSINESS & BUREAUCRACY: Journal Knowledge Administration And Organization, 28(1).
Kotler, Philip and Gary Armstrong. 2016. Principles Marketing. Edition 13. Volume 1. Jakarta: Erlangga. Kotler, Philip and Gary Armstrong. 2012. Principles Marketing. Edition 13. Volume 1. Jakarta: Erlangga.
Lupiyoadi. 2015. Management Marketing Service. Edition 3. Jakarta: Selemba Four. Ferdinand, Augusty. 2016. Management Research Methods: Research Guidelines for Management Science Theses, Dissertations and Dissertations. Semarang: Body Publisher University Diponegoro.
Martiyasari (2021) Influence Quality Product And Perception Price To Decision Purchase Emina cosmetics, With Interest Buy As Variables Intervening. (Studies On Student Users Emina Cosmetics Products at MTSN 2 Surabaya). Journal of Sustainability Business Research. Faculty of Economics And Business. University PGRI Adi The world Surabaya. Vol. 2. No. 2. ISSN 1411- 9501.
Oscar, Y., & Keni, K. (2019). The Influence of Brand Image, Price Perception, and Service Quality on Purchase Decisions Purchase Consumer. Journal Estuary Knowledge Economy And Business, 3(1), 20.
Peace (2021) Influence Quality Product And Price To Decision Purchase with Interest Purchase as an Intervening Variable. Scientific Journal of Management and Business. Maulana State Islamic University Malik Ibrahim. Vol. 22, No. 2.
Sugiyono. 2015. Method Study Quantitative. Qualitative And R&D. Bandung Alphabet. Tjiptono, Fandy. 2015. Strategy Marketing. Yogyakarta: CV. Andi.