The Influence of the Digital Entrepreneurship Education Ecosystem on Generation Z's Entrepreneurial Readiness Through Digital Entrepreneurship Literacy: An Experiential Learning Perspective

Nur Arisah; Hikmayani Subur; Wulan Purnamasari; Muhammad Hasan

doi:10.63922/ijebir.v4i06.2538

Nur Arisah Universitas Negeri Makassar, Indonesia
Hikmayani Subur Universitas Negeri Makassar
Wulan Purnamasari Universitas Negeri Makassar
Muhammad Hasan Universitas Negeri Makassar

DOI: https://doi.org/10.63922/ijebir.v4i06.2538

Keywords: Digital Entrepreneurship Education Ecosystem, Digital Entrepreneurship Literacy, Entrepreneurial Readiness, Generation Z

Abstract

This study aims to analyze the influence of the digital entrepreneurship education ecosystem through digital entrepreneurship literacy on the entrepreneurial readiness of Generation Z. In the digital era, Generation Z has great potential for entrepreneurship, but often the lack of understanding regarding the basics of entrepreneurship and digital technology hinders their readiness to start a business. This study adopted a quantitative approach using a questionnaire as a data collection instrument, which was distributed to 420 Generation Z students in Makassar City who had participated in digital entrepreneurship education. Data analysis used was path analysis using several software for data processing such as Microsoft Excel 2010, SPSS (Statistical Product and Service Solution) version 20.0, and Partial Least Squares (PLS) techniques using SmartPls (version 4.0). The results of the study indicate that digital entrepreneurship learning and digital industry collaboration significantly influence digital entrepreneurship literacy and entrepreneurial readiness. In contrast, digital entrepreneurship training and digital business incubators did not significantly influence these two variables. This study suggests the need to improve the quality of digital entrepreneurship learning and collaboration with industry to strengthen the entrepreneurial readiness of Generation Z. Furthermore, digital business training and incubators should be optimized by aligning the materials with the latest technological needs.

References

Bell, R., & Bell, H. (2020). Applying educational theory to develop a framework to support the delivery of experiential entrepreneurship education. Journal of Small Business and Enterprise Development, 27(6). https://doi.org/10.1108/JSBED-01-2020-0012
Chatterjee, S. (2020). Role of Business Incubators in Supporting Startups: A Comprehensive Study. Forbes. Retrieved from https://www.forbes.com
Cirstea, P., & Anagnoste, S. (2023). Young, Wild & Entrepreneurial: Generation Z’s Affinity for Entrepreneurship. Proceedings of the International Conference on Business Excellence, 17(1). https://doi.org/10.2478/picbe-2023-0085
Dantas, L. A., & Cunha, A. (2020). An integrative debate on learning styles and the learning process. Social Sciences and Humanities Open, 2(1). https://doi.org/10.1016/j.ssaho.2020.100017
Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150. https://doi.org/10.1016/j.techfore.2019.119791
Freeman, S., Eddy, S. L., McDonough, M., Smith, M. K., Okoroafor, N., Jordt, H., & Wenderoth, M. P. (2014). Active learning increases student performance in science, engineering, and mathematics. Proceedings of the National Academy of Sciences of the United States of America, 111(23). https://doi.org/10.1073/pnas.1319030111
Garnov, A. P., Prodanova, N. A., Malakhova, E. V., Tishkina, N. P., Al Rabeawi, S. H. C., & Amirova, E. F. (2020). The Eurasian economic union in the context of digital transformation: Main directions in the development of industrial cooperation. Webology, 17(1). https://doi.org/10.14704/WEB/V17I1/WEB17008
Hair, J. F., & Sarstedt, M. (2019). Factors versus Composites: Guidelines for Choosing the Right Structural Equation Modeling Method. Project Management Journal, 50(6). https://doi.org/10.1177/8756972819882132
Jacobs, V., Martin, H., Ambrose, R., & Philipp, R. (2014). Warning Signs! Recognize three common instructional moves that are generally followed by taking over children’s thinking. Teaching Children Mathematics, 21(2).
Kolb, D. A., Boyatzis, R. E., & Mainemelis, C. (2014). Experiential learning theory: Previous research and new directions. In Perspectives on Thinking, Learning, and Cognitive Styles. https://doi.org/10.4324/9781410605986-9
Kuratko, D. F., & Hornsby, J. S. (2020). New venture management: The entrepreneur’s roadmap for development, management, and growth. In New Venture Management: The Entrepreneur’s Roadmap for Development, Management, and Growth. https://doi.org/10.4324/9781003034292
Liñán, F., & Chen, Y. W. (2009). Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrepreneurship: Theory and Practice, 33(3). https://doi.org/10.1111/j.1540-6520.2009.00318.x
Memon, M. A., Ramayah, T., Cheah, J. H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM STATISTICAL PROGRAMS: A REVIEW. Journal of Applied Structural Equation Modeling, 5(1). https://doi.org/10.47263/JASEM.5(1)06
Mian, S., Lamine, W., & Fayolle, A. (2016). Technology business incubation: An overview of the state of knowledge. Technovation, 50-51, 1-12.
Neumeyer, X., Santos, S. C., & Morris, M. H. (2021). Overcoming barriers to technology adoption when fostering entrepreneurship among the poor: The role of technology and digital literacy. IEEE Transactions on Engineering Management, 68(6). https://doi.org/10.1109/TEM.2020.2989740
Rodriguez, S., & Lieber, H. (2020). Relationship Between Entrepreneurship Education, Entrepreneurial Mindset, and Career Readiness in Secondary Students. Journal of Experiential Education, 43(3). https://doi.org/10.1177/1053825920919462
Sansone, G., Andreotti, P., Colombelli, A., & Landoni, P. (2020). Are social incubators different from other incubators? Evidence from Italy. Technological Forecasting and Social Change, 158. https://doi.org/10.1016/j.techfore.2020.120132
Secundo, G., Rippa, P., & Cerchione, R. (2020). Digital Academic Entrepreneurship: A structured literature review and avenue for a research agenda. Technological Forecasting and Social Change, 157. https://doi.org/10.1016/j.techfore.2020.120118
Trongtorsak, S., Saraubon, K., & Nilsook, P. (2021). Collaborative Experiential Learning Process for Enhancing Digital Entrepreneurship. Higher Education Studies, 11(1). https://doi.org/10.5539/hes.v11n1p137
Vaz, R., de Carvalho, J. V., & Teixeira, S. F. (2023). Developing a Digital Business Incubator Model to Foster Entrepreneurship, Business Growth, and Academia–Industry Connections. Sustainability (Switzerland), 15(9). https://doi.org/10.3390/su15097209
Young, R., Wahlberg, L., Davis, E., & Abhari, K. (2020). Towards a theory of digital entrepreneurship mindset: The role of digital learning aptitude and digital literacy. 26th Americas Conference on Information Systems, AMCIS 2020.
Zhao, C., Liu, Z., & Zhang, C. (2023). Real or fictional? Digital entrepreneurial narratives and the acquisition of attentional resources in social entrepreneurship. Journal of Innovation and Knowledge, 8(3). https://doi.org/10.1016/j.jik.2023.100387