Strategy To Enhance Organizational Capability Of PT Graha Sarana Duta In Preparing Corporate Property Company's Digital Transformation
Keywords:
Strategy management, Digital transformation, Challenges of digital transformation, Property Industry Send feedback
Abstract
Digital transformation is a strategic necessity that cannot be avoided in the era of technological disruption, including in the property sector. PT Graha Sarana Duta (GSD), a subsidiary of PT Telkom Indonesia engaged in property management, faces challenges such as uneven digitalization across directorates, limited system integration, varying levels of human resource readiness, and suboptimal infrastructure. This study aims to assess GSD’s level of digital transformation readiness using the Digital Maturity Model (DMM), identify key obstacles encountered, and formulate managerial strategies that align with the company’s business characteristics and organizational structure. This research employed a qualitative method through in-depth interviews, field observations, and document studies, involving 15 key informants from four strategic directorates: Operation, Business, Finance and Risk Management, and Planning. All informants have direct responsibilities in operations, finance, marketing, and planning processes, providing a comprehensive perspective on digital readiness across all areas. The findings indicate that GSD’s digital readiness is at an intermediate level, with several business processes already digitized, yet system integration and human resource capability enhancement remain necessary. Major challenges include limited infrastructure, resistance to the digitalization roadmap, and a lack of continuous training. Recommended strategies include strengthening digital leadership, accelerating system integration, improving competencies through structured training, and fostering a data-driven, collaborative work culture.
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Ahlstrand, B., Lampel, J., & Mintzberg, H. (2001). Strategy safari: A guided tour through the wilds of strategic mangament. Simon and Schuster.
Al-haimi, B., Khalid, H., Zakaria, N. H., & Jasimin, T. H. (2025). Digital transformation in the real estate industry: A systematic literature review of current technologies, benefits, and challenges. International Journal of Information Management Data Insights, 5(1), 100340. https://doi.org/10.1016/j.jjimei.2025.100340
Ali, W., Samarasinghe, D. A. S., Feng, Z., Wilkinson, S., & Rotimi, J. O. B. (2025). A systematic literature review on digital transformation in real estate: challenges and opportunities. Smart and Sustainable Built Environment. https://doi.org/10.1108/SASBE-04-2024-0111
Appel‐Meulenbroek, R., Groenen, P., & Janssen, I. (2011). An end‐user’s perspective on activity‐based office concepts. Journal of Corporate Real Estate, 13(2), 122–135. https://doi.org/10.1108/14630011111136830
Bahfein, S., & Alexander, H. B. (2023, August 23). JLL Kembangkan Teknologi AI Pertama bagi Klien Real Estat. Kompas.Com. https://www.kompas.com/properti/read/2023/08/23/144550421/jll-kembangkan-teknologi-ai-pertama-bagi-klien-real-estat
Berghaus, S., & Back, A. (2016). Stages in digital business transformation: Results of an empirical maturity study.
Borovkov, A., Rozhdestvenskiy, O., Pavlova, E., Glazunov, A., & Savichev, K. (2021). Key Barriers of Digital Transformation of the High-Technology Manufacturing: An Evaluation Method. Sustainability, 13(20), 11153. https://doi.org/10.3390/su132011153
Braun, V., & Clarke, V. (2019). Reflecting on reflexive thematic analysis. Qualitative Research in Sport, Exercise and Health, 11(4), 589–597.
Castleberry, A., & Nolen, A. (2018). Thematic analysis of qualitative research data: Is it as easy as it sounds? Currents in Pharmacy Teaching and Learning, 10(6), 807–815.
Creswell, J. W. (2016). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE Publications.
Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
Fengchen, W. (2023). The present and future of the digital transformation of real estate: A systematic review of smart real estate. Бизнес-Информатика, 17(2), 85–97.
Fernandez-Vidal, J., Antonio Perotti, F., Gonzalez, R., & Gasco, J. (2022). Managing digital transformation: The view from the top. Journal of Business Research, 152, 29–41. https://doi.org/10.1016/j.jbusres.2022.07.020
Johnson, G., Scholes, K., Whittington, R., Angwin, D., & Regner, P. (2017). Exploring Strategy: Text and Cases, Pearson, Harlow, UK.
Kane, G. C., Palmer, D., Nguyen-Phillips, A., Kiron, D., & Buckley, N. (2017). Achieving digital maturity. MIT Sloan Management Review, 59(1).
Kaplan, R. S., & Norton, D. P. (1996). The balanced scorecard: translating strategy into action. Language, 11(322p), 23cm.
Kotter, J. P. (2012). Leading change. Harvard business press.
Kusmiarto, K., Aditya, T., Djurdjani, D., & Subaryono, S. (2021). Digital Transformation of Land Services in Indonesia: A Readiness Assessment. Land, 10(2), 120. https://doi.org/10.3390/land10020120
Kvale, S., & Brinkmann, S. (2014). InterViews: Learning the craft of qualitative research interviewing (3rd ed.). SAGE Publications.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). SAGE Publications.
Moleong, L. J. (2016). Metodologi penelitian kualitatif (Edisi revisi). Remaja Rosdakarya.
Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic analysis: Striving to meet the trustworthiness criteria. International Journal of Qualitative Methods, 16(1), 1–13. https://doi.org/10.1177/1609406917733847
Patton, M. Q. (2015). Qualitative research & evaluation methods: Integrating theory and practice (4th ed.). SAGE Publications.
Pfnuer, A., Seger, J., & Appel-Meulenbroek, R. (2021). Corporate real estate management and companies’ success: empirical evidence for a conceptual framework. Journal of Corporate Real Estate, 23(4), 243–262. https://doi.org/10.1108/JCRE-12-2019-0051
Porter, M. E. (2007). Strategi Bersaing (competitive strategy). Tangerang: Kharisma Publishing Group.
Rupeika-Apoga, R., & Petrovska, K. (2022). Barriers to Sustainable Digital Transformation in Micro-, Small-, and Medium-Sized Enterprises. Sustainability, 14(20), 13558. https://doi.org/10.3390/su142013558
Satuvision. (2022). Hotel Revenue Management: 5 Proven Strategies in the Hotel Industry. SATUVISION. https://www.satuvision.com/id/manajemen-pendapatan-hotel/
Schumacher, A., Erol, S., & Sihn, W. (2016). A Maturity Model for Assessing Industry 4.0 Readiness and Maturity of Manufacturing Enterprises. Procedia CIRP, 52, 161–166. https://doi.org/10.1016/j.procir.2016.07.040
Sekaran, U., & Bougie, R. (2020). Research methods for business: A skill-building approach (8th ed.). Wiley.
Silverman, D. (2020). Interpreting qualitative data (6th ed.). SAGE Publications.
Sugiyono. (2018). Metode Penelitian Kuantitatif, Kualitatig, dan R&D. Alfabeta.
Sukandar, D. S. D., & Munawaroh, M. (2023). Perancangan Aplikasi Pendataan Pekerjaan Harian Pegawai Berbasis Website Menggunakan Metode Extreme Programming (Studi Kasus: Mall BLOK M Square (Trade Mall Agung Podomoro). BINER: Jurnal Ilmu Komputer, Teknik Dan Multimedia, 1(1), 8–18.
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901.
Vial, G. (2021). Understanding digital transformation: A review and a research agenda. Managing Digital Transformation, 13–66.
Wirtz, B. W., Weyerer, J. C., & Geyer, C. (2019). Artificial Intelligence and the Public Sector—Applications and Challenges. International Journal of Public Administration, 42(7), 596–615. https://doi.org/10.1080/01900692.2018.1498103
Wolf, M., Semm, A., & Erfurth, C. (2018). Digital transformation in companies–challenges and success factors. Innovations for Community Services: 18th International Conference, I4CS 2018, Žilina, Slovakia, June 18-20, 2018, Proceedings, 178–193.
Published
2025-12-24
How to Cite
Advitor Juto Kusmono, & Dodie Tricahyono. (2025). Strategy To Enhance Organizational Capability Of PT Graha Sarana Duta In Preparing Corporate Property Company’s Digital Transformation. International Journal of Economics, Business and Innovation Research, 5(01), 457-467. https://doi.org/10.63922/ijebir.v5i01.2659
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