The Influence Of Green Creativity On Sustainable Business Performance Thru Green Competitive Advantage As A Mediating Variable (Study on MSMEs in the Food and Beverage Sector in Bandar Lampung)
Keywords:
Green Creativity, Sustainable Competitive Advantage, Sustainable Business Performance, MSMEs in the Food and Beverage Sector
Abstract
This research aims to analyze the influence of Green Creativity on Sustainable Business Performance with Green Competitive Advantage as a mediating variable in the food and beverage SMEs in Bandar Lampung. The background of the research is based on the increasing demand for sustainable business practices in the MSME sector, but there are still limitations in translating green creativity into competitive advantage. The research uses a quantitative approach with a sample of 158 culinary MSME actors who implement environmentally friendly practices. A five-point Likert scale questionnaire was employed for data collection, and the data were subsequently analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The results demonstrate that Green Creativity positively and significantly impacts Sustainable Business Performance as well as Green Competitive Advantage, yielding a path coefficient value of 0.833. Green Competitive Advantage has a significant positive effect on Sustainable Business Performance with a coefficient of 0.398 and partially mediates the effect of Green Creativity on Sustainable Business Performance with an indirect coefficient of 0.331. UMKM actors are advised to optimize environmentally-based creativity and build green competitive advantage to enhance sustainable business performance.
References
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Ramadhani Abanan, M. Z., dan Isharina, I. K. (2024). Pengaruh Green Creativity terhadap Green Competitive Advantage dengan Mediasi Green Brand Image. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(2), 157–169. https://doi.org/10.35912/rambis.v4i2.3705
Zameer, H., Wang, Y., & Yasmeen, H. (2020). Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for
cleaner production in China. Journal of Cleaner Production, 247. https://doi.org/10.1016/j.jclepro.2019.119119
Zameer, H., Wang, Y., Yasmeen, H., dan Mubarak, S. (2022). Green innovation as a mediator in the impact of business analytics and environmental orientation on green competitive advantage. Management Decision, 60(2), 488–507. https://doi.org/10.1108/MD-01-2020-0065
Zhang, W., Xu, F., dan Wang, X. (2020). How green transformational leadership affects green creativity: Creative process engagement as intermediary bond and green innovation strategy as boundary spanner. Sustainability (Switzerland), 12(9). https://doi.org/10.3390/su12093841
Zhang, Z. (2024). Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity. Humanities and Social Sciences Communications, 11(1). https://doi.org/10.1057/s41599-024-03174-3
Alfadel, A., dan Nalband, N. (2025). Green creativity as a mediator between green human resource management practices and sustainable development: insight from Saudi Arabia. Discover Sustainability, 6(1). https://doi.org/10.1007/s43621-025- 01297-4
Baquero, A. (2024). Examining the role of ambidextrous green innovation and green competitive advantage in stimulating sustainable performance: The moderating role of green absorptive capacity. SAGE Open, 14(4). https://doi.org/10.1177/21582440241294160
Baah, C., Agyabeng-Mensah, Y., Afum, E., dan Lascano Armas, J. A. (2024). Exploring corporate environmental ethics and green creativity as antecedents of green competitive advantage, sustainable production and financial performance: empirical evidence from manufacturing firms. Benchmarking, 31(3), 990–1008. https://doi.org/10.1108/BIJ-06-2022-0352
Budi, dan Didi Sundiman. (2021). pengaruh inovasi hijau terhadap kinerja berkelanjutan: peran moderasi dari kepedulian lingkungan manajerial (STUDI PADA UMKM di Batam) (Vol. 16, Issue 1). http://dx.doi.org/10.19166/derema.v16i1.2505
Bini, L., Bellucci, M., dan Giunta, F. (2018). Integrating sustainability in business model disclosure: Evidence from the UK mining industry. Journal of Cleaner Production, 171, 1161–1170. https://doi.org/10.1016/j.jclepro.2017.09.282
Chang, C. H. (2011). The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation. Journal of Business Ethics, 104(3), 361–370. https://doi.org/10.1007/s10551-011-0914-x
Geissdoerfer, M., Pieroni, M. P. P., Pigosso, D. C. A., dan Soufani, K. (2020). Circular business models: A review. In Journal of Cleaner Production (Vol. 277). Elsevier Ltd. https://doi.org/10.1016/j.jclepro.2020.123741
Ermitajani Judi, T., & Darmawan, A. (2022). The Public Role Of Green Performance And Competitive Advantages On Sustainability: Analysis Of The Importance Of Green Organizational Culture And Green Innovation In Companies (Vol. 20, Number 2). Jurnal Administrasi Publik.
Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A., dan Barlow, C. Y. (2017). Business Model Innovation for Sustainability: Towards a Unified Perspective for Creation of Sustainable Business Models. Business Strategy and the Environment, 26(5), 597–608. https://doi.org/10.1002/bse.1939
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., dan Jermsittiparsert, K. (2019). Role of social and technological challenges in achieving a sustainable competitive advantage and sustainable business performance. Sustainability (Switzerland), 11(14). https://doi.org/10.3390/su11143811
Jelmer, J. B., dan Stellingwerf, J. (2012). Sustainable Entrepreneurship: The Motivations dan Challenges of Sustainable Entrepreneurs in the Renewable Energy Industry. urn:nbn:se:hj:diva-18608
Larbi-Siaw, O., Xuhua, H., Owusu, E., Owusu-Agyeman, A., Fulgence, B. E., dan Frimpong, S. A. (2022). Eco-innovation, sustainable business performance and market turbulence moderation in emerging economies. Technology in Society, 68. https://doi.org/10.1016/j.techsoc.2022.101899
Li, W., Bhutto, T. A., Xuhui, W., Maitlo, Q., Zafar, A. U., dan Ahmed Bhutto, N. (2020). Unlocking employees’ green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation. Journal of Cleaner Production, 255. https://doi.org/10.1016/j.jclepro.2020.120229
Makki, A. A., Alidrisi, H., Iqbal, A., dan Al-Sasi, B. O. (2020). Barriers to Green Entrepreneurship: An ISM-Based Investigation. Journal of Risk and Financial Management, 13(11). https://doi.org/10.3390/jrfm13110249
Pradani, L. E. A. H. I. I. H. (2023). Penerapan konsep green economy dalam meningkatkan pendapatan umkm tahu di dusun tahu kabupaten Situbondo. 11(1), 19–25. https://doi.org/10.26740/jupe.v11n1.p1
Setyaningrum, R. P., Kholid, M. N., dan Susilo, P. (2023). Sustainable SMEs Performance and Green Competitive Advantage: The Role of Green Creativity, Business Independence and Green IT Empowerment. Sustainability (Switzerland), 15(15). https://doi.org/10.3390/su151512096
Sudirman, A., Chusnu, R., Diah Kusuma, S., Halim, F., & Sembiring, L. D. (n.d.).
Analysis of the Mediation Effect of Green Competitive Advantage: Reviewing the Influence of Green Innovation on SMEs’ Business Performance (Vol. 5, Number 2). Retrieved https://ijble.com/index.php/journal/index
Ramadhani Abanan, M. Z., dan Isharina, I. K. (2024). Pengaruh Green Creativity terhadap Green Competitive Advantage dengan Mediasi Green Brand Image. Reviu Akuntansi, Manajemen, Dan Bisnis, 4(2), 157–169. https://doi.org/10.35912/rambis.v4i2.3705
Zameer, H., Wang, Y., & Yasmeen, H. (2020). Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for
cleaner production in China. Journal of Cleaner Production, 247. https://doi.org/10.1016/j.jclepro.2019.119119
Zameer, H., Wang, Y., Yasmeen, H., dan Mubarak, S. (2022). Green innovation as a mediator in the impact of business analytics and environmental orientation on green competitive advantage. Management Decision, 60(2), 488–507. https://doi.org/10.1108/MD-01-2020-0065
Zhang, W., Xu, F., dan Wang, X. (2020). How green transformational leadership affects green creativity: Creative process engagement as intermediary bond and green innovation strategy as boundary spanner. Sustainability (Switzerland), 12(9). https://doi.org/10.3390/su12093841
Zhang, Z. (2024). Exploring the green edge: the role of market orientation and knowledge management in achieving competitive advantage through creativity. Humanities and Social Sciences Communications, 11(1). https://doi.org/10.1057/s41599-024-03174-3
Published
2026-03-12
How to Cite
Agustinus Adventino Sulistyawan, RR. Erlina, & Nurul Husna. (2026). The Influence Of Green Creativity On Sustainable Business Performance Thru Green Competitive Advantage As A Mediating Variable (Study on MSMEs in the Food and Beverage Sector in Bandar Lampung). International Journal of Economics, Business and Innovation Research, 5(02), 556-571. https://doi.org/10.63922/ijebir.v5i02.3065
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