Entrepreneurial Orientation And Marketing Performance In Zakat-Based Microenterprises
Keywords:
Entrepreneurial Orientation; Marketing Performance; Zakat; Microenterprises; Islamic Social Finance; Dynamic Capabilities
Abstract
Studi ini meneliti pengaruh orientasi kewirausahaan (EO) terhadap kinerja pemasaran pada usaha mikro berbasis zakat. Meningkatnya peran zakat sebagai instrumen ekonomi produktif menyoroti perlunya memahami faktor-faktor perilaku yang mendorong kinerja bisnis di kalangan pengusaha mikro. Studi ini menawarkan kebaruan dengan memperluas teori EO ke dalam konteks keuangan sosial Islam, di mana kendala sumber daya menjadi dominan.
Pendekatan penjelasan kuantitatif digunakan dengan memanfaatkan data dari 500 pengusaha mikro yang berpartisipasi dalam program ZMart. Data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk mengevaluasi hubungan antara proaktivitas, inovasi, pengambilan risiko, dan kinerja pemasaran.
Temuan menunjukkan bahwa semua dimensi EO (Emotional Organization) secara positif dan signifikan memengaruhi kinerja pemasaran, dengan proaktivitas sebagai faktor yang paling dominan. Sebaliknya, variabel demografis seperti jenis kelamin dan pengalaman manajerial tidak secara signifikan memengaruhi kinerja. Hasil ini menunjukkan bahwa kemampuan perilaku memainkan peran yang lebih penting daripada karakteristik individu.
Studi ini berkontribusi pada literatur kewirausahaan dengan mengontekstualisasikan kewirausahaan sosial dalam pemberdayaan ekonomi Islam dan memberikan implikasi praktis untuk meningkatkan program berbasis zakat melalui pengembangan kemampuan perilaku.
References
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Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Das, K., & Verma, A. (2024). Challenges and growth of MSMEs in emerging economies. Journal of Economic Studies. Advance Online Publication. https://doi.org/10.1108/JES-12-2023-0744
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Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2022). Partial least squares structural equation modeling (PLS-SEM) using R. Springer. https://doi.org/10.1007/978-3-030-80519-7
Hidayati, H. A., Astuti, E. S., Kusumawati, A., & Iqbal, M. (2023). The nexus between entrepreneurial orientation and marketing performance of SMEs in emerging markets. Journal of Marketing Analytics. Advance Online Publication. https://doi.org/10.1057/s41270-023-00238-5
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Kraus, S., Breier, M., & Dasí-Rodríguez, S. (2022). The role of entrepreneurial orientation in SMEs’ performance. International Entrepreneurship and Management Journal, 18(2), 789–812. https://doi.org/10.1007/s11365-021-00790-2
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O.E.C.D. (2022). SME and entrepreneurship outlook 2022. OECD Publishing. https://doi.org/10.1787/34907e9c-en
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2023). Entrepreneurial orientation and business performance: Updated meta-analysis. Entrepreneurship Theory and Practice, 46(6), 1633–1664. https://doi.org/10.1177/10422587211012480
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Partial least squares structural equation modeling. International Journal of Marketing Research, 62(2), 24.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill-building approach (8th ed.). Wiley.
Wahyuni, S., Lestari, D., & Hidayati, R. (2023). SME performance and marketing capability. Asia Pacific Journal of Marketing and Logistics, 35(6), 1020–1035. https://doi.org/10.1108/APJML-09-2022-0754
Wiklund, J., Patzelt, H., & Shepherd, D. (2023). Building an integrative model of entrepreneurial orientation and performance. Journal of Business Venturing, 38(2), 106226. https://doi.org/10.1016/j.jbusvent.2022.106226
Bank, W. (2023). Small and medium enterprises (SMEs) finance. https://doi.org/10.1596/978-1-4648-1440-2
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Das, K., & Verma, A. (2024). Challenges and growth of MSMEs in emerging economies. Journal of Economic Studies. Advance Online Publication. https://doi.org/10.1108/JES-12-2023-0744
Fajarika, D., Nugroho, R., & Suryani, T. (2024). Entrepreneurial capability and MSME performance in developing economies. SAGE Open, 14(2). https://doi.org/10.1177/21582440241258097
Ferreira, J. J., Fernandes, C. I., & Ratten, V. (2023). The role of entrepreneurial orientation in firm performance: A systematic review and future research agenda. Journal of Business Research, 157, 113556. https://doi.org/10.1016/j.jbusres.2022.113556
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2022). Partial least squares structural equation modeling (PLS-SEM) using R. Springer. https://doi.org/10.1007/978-3-030-80519-7
Hidayati, H. A., Astuti, E. S., Kusumawati, A., & Iqbal, M. (2023). The nexus between entrepreneurial orientation and marketing performance of SMEs in emerging markets. Journal of Marketing Analytics. Advance Online Publication. https://doi.org/10.1057/s41270-023-00238-5
Inegbedion, H., Eze, S., Asaleye, A., & Lawal, A. (2024). Entrepreneurship and SME performance in developing countries. Humanities and Social Sciences Communications, 11(1), 45. https://doi.org/10.1038/s41599-023-02434-y
Institute, M. G. (2024). SMEs and economic transformation in emerging markets.
Kraus, S., Breier, M., & Dasí-Rodríguez, S. (2022). The role of entrepreneurial orientation in SMEs’ performance. International Entrepreneurship and Management Journal, 18(2), 789–812. https://doi.org/10.1007/s11365-021-00790-2
Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429–451. https://doi.org/10.1016/S0883-9026(00)00048-3
O.E.C.D. (2022). SME and entrepreneurship outlook 2022. OECD Publishing. https://doi.org/10.1787/34907e9c-en
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2023). Entrepreneurial orientation and business performance: Updated meta-analysis. Entrepreneurship Theory and Practice, 46(6), 1633–1664. https://doi.org/10.1177/10422587211012480
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Partial least squares structural equation modeling. International Journal of Marketing Research, 62(2), 24.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill-building approach (8th ed.). Wiley.
Wahyuni, S., Lestari, D., & Hidayati, R. (2023). SME performance and marketing capability. Asia Pacific Journal of Marketing and Logistics, 35(6), 1020–1035. https://doi.org/10.1108/APJML-09-2022-0754
Wiklund, J., Patzelt, H., & Shepherd, D. (2023). Building an integrative model of entrepreneurial orientation and performance. Journal of Business Venturing, 38(2), 106226. https://doi.org/10.1016/j.jbusvent.2022.106226
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Das, K., & Verma, A. (2024). Challenges and growth of MSMEs in emerging economies. Journal of Economic Studies. Advance Online Publication. https://doi.org/10.1108/JES-12-2023-0744
Fajarika, D., Nugroho, R., & Suryani, T. (2024). Entrepreneurial capability and MSME performance in developing economies. SAGE Open, 14(2). https://doi.org/10.1177/21582440241258097
Ferreira, J. J., Fernandes, C. I., & Ratten, V. (2023). The role of entrepreneurial orientation in firm performance: A systematic review and future research agenda. Journal of Business Research, 157, 113556. https://doi.org/10.1016/j.jbusres.2022.113556
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2022). Partial least squares structural equation modeling (PLS-SEM) using R. Springer. https://doi.org/10.1007/978-3-030-80519-7
Hidayati, H. A., Astuti, E. S., Kusumawati, A., & Iqbal, M. (2023). The nexus between entrepreneurial orientation and marketing performance of SMEs in emerging markets. Journal of Marketing Analytics. Advance Online Publication. https://doi.org/10.1057/s41270-023-00238-5
Inegbedion, H., Eze, S., Asaleye, A., & Lawal, A. (2024). Entrepreneurship and SME performance in developing countries. Humanities and Social Sciences Communications, 11(1), 45. https://doi.org/10.1038/s41599-023-02434-y
Institute, M. G. (2024). SMEs and economic transformation in emerging markets.
Kraus, S., Breier, M., & Dasí-Rodríguez, S. (2022). The role of entrepreneurial orientation in SMEs’ performance. International Entrepreneurship and Management Journal, 18(2), 789–812. https://doi.org/10.1007/s11365-021-00790-2
Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429–451. https://doi.org/10.1016/S0883-9026(00)00048-3
O.E.C.D. (2022). SME and entrepreneurship outlook 2022. OECD Publishing. https://doi.org/10.1787/34907e9c-en
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2023). Entrepreneurial orientation and business performance: Updated meta-analysis. Entrepreneurship Theory and Practice, 46(6), 1633–1664. https://doi.org/10.1177/10422587211012480
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Partial least squares structural equation modeling. International Journal of Marketing Research, 62(2), 24.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill-building approach (8th ed.). Wiley.
Wahyuni, S., Lestari, D., & Hidayati, R. (2023). SME performance and marketing capability. Asia Pacific Journal of Marketing and Logistics, 35(6), 1020–1035. https://doi.org/10.1108/APJML-09-2022-0754
Wiklund, J., Patzelt, H., & Shepherd, D. (2023). Building an integrative model of entrepreneurial orientation and performance. Journal of Business Venturing, 38(2), 106226. https://doi.org/10.1016/j.jbusvent.2022.106226
Bank, W. (2023). Small and medium enterprises (SMEs) finance. https://doi.org/10.1596/978-1-4648-1440-2
Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Das, K., & Verma, A. (2024). Challenges and growth of MSMEs in emerging economies. Journal of Economic Studies. Advance Online Publication. https://doi.org/10.1108/JES-12-2023-0744
Fajarika, D., Nugroho, R., & Suryani, T. (2024). Entrepreneurial capability and MSME performance in developing economies. SAGE Open, 14(2). https://doi.org/10.1177/21582440241258097
Ferreira, J. J., Fernandes, C. I., & Ratten, V. (2023). The role of entrepreneurial orientation in firm performance: A systematic review and future research agenda. Journal of Business Research, 157, 113556. https://doi.org/10.1016/j.jbusres.2022.113556
Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2022). Partial least squares structural equation modeling (PLS-SEM) using R. Springer. https://doi.org/10.1007/978-3-030-80519-7
Hidayati, H. A., Astuti, E. S., Kusumawati, A., & Iqbal, M. (2023). The nexus between entrepreneurial orientation and marketing performance of SMEs in emerging markets. Journal of Marketing Analytics. Advance Online Publication. https://doi.org/10.1057/s41270-023-00238-5
Inegbedion, H., Eze, S., Asaleye, A., & Lawal, A. (2024). Entrepreneurship and SME performance in developing countries. Humanities and Social Sciences Communications, 11(1), 45. https://doi.org/10.1038/s41599-023-02434-y
Institute, M. G. (2024). SMEs and economic transformation in emerging markets.
Kraus, S., Breier, M., & Dasí-Rodríguez, S. (2022). The role of entrepreneurial orientation in SMEs’ performance. International Entrepreneurship and Management Journal, 18(2), 789–812. https://doi.org/10.1007/s11365-021-00790-2
Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429–451. https://doi.org/10.1016/S0883-9026(00)00048-3
O.E.C.D. (2022). SME and entrepreneurship outlook 2022. OECD Publishing. https://doi.org/10.1787/34907e9c-en
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2023). Entrepreneurial orientation and business performance: Updated meta-analysis. Entrepreneurship Theory and Practice, 46(6), 1633–1664. https://doi.org/10.1177/10422587211012480
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2020). Partial least squares structural equation modeling. International Journal of Marketing Research, 62(2), 24.
Sekaran, U., & Bougie, R. (2019). Research methods for business: A skill-building approach (8th ed.). Wiley.
Wahyuni, S., Lestari, D., & Hidayati, R. (2023). SME performance and marketing capability. Asia Pacific Journal of Marketing and Logistics, 35(6), 1020–1035. https://doi.org/10.1108/APJML-09-2022-0754
Wiklund, J., Patzelt, H., & Shepherd, D. (2023). Building an integrative model of entrepreneurial orientation and performance. Journal of Business Venturing, 38(2), 106226. https://doi.org/10.1016/j.jbusvent.2022.106226
Published
2026-04-21
How to Cite
Sumarni, Y., Muhartini Salim, Rina Suthia Hayu, & Armelly. (2026). Entrepreneurial Orientation And Marketing Performance In Zakat-Based Microenterprises. International Journal of Economics, Business and Innovation Research, 5(03), 482-402. https://doi.org/10.63922/ijebir.v5i03.3225
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