Influence Price, Quality Product, Appetite Consumer, Promotion And Packaging On The Purchase Decision Of Aice Ice Cream Products In Medan City

Winny Halim; Alexander Putra Ganda; Monika Tresia Br Ginting; Yois Nelsari Malau; Niarita Hill

doi:10.63922/ijebir.v5i03.3310

Winny Halim PUI PT Digital Business and SMES, Prima Indonesia University
Alexander Putra Ganda PUI PT Digital Business and SMES, Prima Indonesia University
Monika Tresia Br Ginting PUI PT Digital Business and SMES, Prima Indonesia University
Yois Nelsari Malau PUI PT Digital Business and SMES, Prima Indonesia University
Niarita Hill Sisingamangaraja XII Tapanuli University

DOI: https://doi.org/10.63922/ijebir.v5i03.3310

Keywords: Price, Product Quality, Consumer Taste, Promotion, Packaging, Decision Purchase

Abstract

This study aims to test and analyze whether price, product quality, consumer taste, promotion and packaging have a significant influence on purchasing decisions for ice cream products. Aice in Medan City. The population in this study was 100 person that is Students College WR Supreme Man 1 Medan , with Age range 15 until 17 Year and Study This use technique sample fed up, Where All populations were sampled. Simultaneous research results with the F test showed that Price, Product Quality, Consumer Taste, Promotion and Packaging together had a positive influence on purchasing decisions. Partial Research Results with Test T, Show that Promotion No influential significant to purchasing decisions , while Price, Product Quality, Consumer Taste and Packaging have a partial and significant influence on purchasing decisions.

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