The Influence of Brand Image, Product Quality and Service Quality on Consumer Satisfaction at d'Pari Resto
Keywords:
Brand Image, Product Quality, Service Quality, Customer Satisfaction, d'Pari Resto
Abstract
The competitive culinary business demands that businesses strive to improve customer satisfaction. However, d'Pari Resto still faces several challenges, such as complaints about service, product quality, and brand image. Therefore, it is necessary to analyze the factors that influence customer satisfaction. The purpose of this study was to determine the influence of brand image, product quality, and service quality on customer satisfaction. This quantitative research involved 75 respondents obtained through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using SPSS 26. The analysis showed that brand image, product quality, and service quality all had a positive and significant influence on customer satisfaction at d'Pari Resto. The R-squared value of 58.1% is in the mid-range, while 41.9% is explained by variables not included in the study. This study underscores the importance of enhancing brand image through consistent marketing communications, continuous product quality improvement, and optimizing service quality, particularly in terms of employee empathy. The goal is to align customer expectations with their actual experiences, which will result in higher overall satisfaction. Further research is recommended to expand the variables related to consumer emotional aspects and utilize a broader scope and analysis methods.
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Apriliani, U., & Yudiantoro, D. (2023). Pengaruh Citra Merek, Harga, Dan Kualitas Produk Terhadap Kepuasan Konsumen Madu AG Di Tulungagung.
Ardianingrum, D. R., & As Ad, M. (2024). Pengaruh Kualitas Pelayanan, Suasana Tempat, Dan Harga Terhadap Kepuasan Konsumen Pada Restoran Popolamama Di Tangerang. JAMBIS:Jurnal Administrasi Bisnis, 4 (1), 57–61.
BPS, Badan. Pusat. Statistik. (2024). Statistik Penyediaan Makanan Dan Minuman 2023 (06300.24017). Https://Www.Bps.Go.Id/Id/Publication/2024/12/23/F2c7743c4712aaeaa4abf694/Statistik-Penyediaan-Makanan-Dan-Minuman-2023.Html
Dewa, C. B. (2019). Pengaruh Kualitas Restoran Terhadap Kepuasan Pelanggan Cengkir Heritage Resto And Coffe. Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 10(1). Https://Doi.Org/10.31294/Khi.V10i1.5639
Dwi Maulini, Y., Selva, S., Hidayati Indra Ningsih, N. ., & Reinalda Tri Yunarni, B. . (2025). The Impact of Mobile Banking Services on Customer Loyalty at PT. Bank Syariah(Study of PT. Bank NTB Syariah KCP Lopok). International Journal Business and Entrepreneurship, 2(3), 140-154. https://doi.org/10.71154/yndjnr60
Fauziah, R., & Hati , S. W. . (2026). Analysis of Product Differentiation on Customer Satisfaction and The Effect on Customer Loyalty at Jomtea Batam. Jurnal Bisnis Dan Kewirausahaan, 3(1), 81-91. https://doi.org/10.71154/181z7j86
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When To Use And How To Report The Results Of PLS-SEM. European Business Review, 31(1), 2–24. Https://Doi.Org/10.1108/EBR-11-2018-0203
Hakim, A. L., & Faizah, E. N. (2023). Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan: Studi Empiris Pada Minuman Dan Makanan. Jurnal Bisnis Dan Kewirausahaan, 19(2), 139–150. Https://Doi.Org/10.31940/Jbk.V19i2.139-150
Hariyanto, H. A. H., & Alirejo, S. A. (2026). Transformational Leadership and Employer Branding with Job Satisfaction Mediation on Customer Loyalty Outcomes among MSMEs. International Journal Business and Entrepreneurship, 3(1), 1-17. https://doi.org/10.71154/9famwa90
Hasibuan, R. R., Suliyanto, S., & Novandari, W. (2025). Bridging Digital Marketing and Tourism Development: The Role of Social Media Marketing in Enhancing Business Performance. African Journal of Hospitality, Tourism and Leisure, 14(2), 351-360.
Hasibuan, R. R. (2024). Dampak personal branding dan influencer marketing terhadap keputusan pembelian konsumen generasi z. House of Management and Business (HOMBIS) Journal, 3(2), 57-62.
Hasibuan, R. R., & Najmudin, N. (2024). Content marketing, customer engagement on marketing performance mediated by digital marketing in batik MSMEs in Banyumas Regency. International Journal of Economics, Business and Innovation Research, 3(03), 287-304.
Herman, H., & Ocak, A. . (2025). The Mediating Role of Technological Capability between Social Media Marketing and MSMEs Performance. International Journal Business and Entrepreneurship, 2(2), 94-102. https://doi.org/10.71154/5b2ks962
Ihsan, M. N., & Sutedjo, B. (2022). Pengaruh Brand Image Dan Brand Trust Terhadap Kepuasan Konsumen Dan Dampaknya Terhadap Minat Beli Ulang. FORUM EKONOMI, 24(1), 170–176. Https://Doi.Org/10.30872/Jfor.V24i1.10586
Inkiriwang, M. V., Ogi, I. W. J., & Woran, D. (2022). Pengaruh Digital Marketing, Kualitas Produk Dan Emosional Terhadap Kepuasan Konsumen Pinky Kitty Shop Tondano. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 587. Https://Doi.Org/10.35794/Emba.V10i3.42488
Ismartaya, I., Hikmat Maulana, L., Simanjuntak, W., & Kartini, T. (2023). The Impact Of Product Quality And Service Quality On Consumer Satisfaction At Kedai Falsafah Ngopi Bogor, Indonesia. International Journal Of Science, Technology & Management, 4(4), 834–841. Https://Doi.Org/10.46729/Ijstm.V4i4.899
Izzuddin, A., & Muhsin, M. (2020). Pengaruh Kualitas Produk, Kualitas Layanan Dan Lokasi Terhadap Kepuasan Konsumen. Jurnal Manajemen Dan Bisnis Indonesia, 6(1), 72–78. Https://Doi.Org/10.32528/Jmbi.V6i1.3536
Naim, A., Ambarwati, R. ., Permananingrum, E. Y. ., Hadi, I. ., & Pauji, A. . (2025). The Role of Innovation Orientation on MSME Performance Moderated by Competition Intensity. Jurnal Bisnis Dan Kewirausahaan, 2(3), 201-208. https://doi.org/10.71154/bwvnqf22
Nugroho, H. W., Harini, S., & Silaningsih, E. (2024). Kualitas Produk, Kualitas Layanan, Dan Harga Serta Pengaruhnya Terhadap Kepuasan Konsumen (Studi Kasus Pada Cafe Greenwheels Coffee Idn). Jurnal Manajemen, 18(1).
Purwatiningsih, P., & Efendi, B. E. (2026). Green Training and Sustainable Performance: The Mediating Role of Employee Engagement among PT. Holcim Indonesia Employees. Jurnal Bisnis Dan Kewirausahaan, 3(1), 64-71. https://doi.org/10.71154/p8awdr08
Rini, I. P. R., Fasyni, T. F., & Sekarini, R. A. S. (2025). Sustainable Digital Marketing Strategy Based On Local Wisdom And Green Innovation For MSMEs In Indonesia. Jurnal Bisnis Dan Kewirausahaan, 2(3), 274-284. https://doi.org/10.71154/58phs383
Salsabila, I., & Ningsih, L. S. R. (2023). Pengaruh Brand Image Dan Kualitas Produk Terhadap Kepuasan Pelanggan Di Nibras House Maxi Jombang. Jurnal Ekonomi Bisnis Dan Manajemen, 1(4), 113–122. Https://Doi.Org/10.59024/Jise.V1i4.336
Soerjanto, Priyanto, & Rahayu, N. (2024). Increase Restaurant Customer Loyalty Through Service Quality With Customer Satisfaction As A Mediating Variable. P3M Bali Tourism Polytechnic, Vol. 23 No. 1, 67–77. Https://Doi.Org/DOI%2010.52352/Jpar.V23i1.1244
Surti, I., & Anggraeni, F. N. (2020). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen. 3, 261–270. Https://Doi.Org/10.5281/ZENODO.3930684
Wijayanti, K. D., & Subagyo, M. I. (2025). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Bakso Rusuk Joss Pamulang. 07(1). Https://Doi.Org/10.32493/Fb.V7i1.2025.1-8.48886
Published
2026-05-12
How to Cite
Nurwijayanti, E. L., Pratiwi, A. R., & Amelia, S. R. (2026). The Influence of Brand Image, Product Quality and Service Quality on Consumer Satisfaction at d’Pari Resto. International Journal of Economics, Business and Innovation Research, 5(03), 1891-1909. https://doi.org/10.63922/ijebir.v5i03.3541
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