Analysis of the Role of Change Management and Innovation in Enhancing Organizational Competitiveness: A Literature Review
Abstract
Abstract:
The advancement of globalization and digital technology requires organizations to adapt to changes in the business environment in order to maintain competitiveness. This study aims to analyze the role of change management and innovation in enhancing organizational competitiveness through a literature review. The research was conducted by analyzing 10 scientific journals relevant to the research topic. The results indicate that change management plays a crucial role in improving an organization's ability to adapt to changes in the business environment, while innovation contributes to creating competitive advantage through product development, service improvement, and the utilization of digital technology. Furthermore, change management and innovation are interrelated in enhancing organizational competitiveness. Leadership, organizational communication, an innovative work culture, and human resource development are the primary factors supporting the success of organizational change and innovation. Consequently, organizations must implement sustainable change and innovation strategies to survive and compete in the era of globalization and digitalization.
Keywords: Change Management, Innovation, Organizational Competitiveness.
References
Badrianti, L. N. S. (2025). The Effect of Change Management, Competency Development and Business Digitalization on Company Competitiveness. Jurnal Komunikasi Dan Ilmu Sosial, 3(1), 29–36. https://doi.org/10.38035/jkis.v3i1.1728
Dharmawan, D. D., Rawanggalih, K. S., Andriani, A., Basri, S., & Hidayati, T. (2024). The Relationship Between Motivation, Organizational Change, Human Resource Management Strategy and Organizational Performance: A Literature Review. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 8(1), 9–23. https://doi.org/10.31842/jurnalinobis.v8i1.348
Ekawati, R., & Soleha, L. K. (2017). Through Human Capital. Jurnal INTEKNA, 17(2), 141–147.
Fakhrudin, Derriawan, & Tabroni. (2021). Business Strategy For Improving Company Performance Through HR Capability, Innovation And Change Management In Competitiveness In Consultant Services Wahana Prakarsa Utama. Excellent: Jurnal Manajemen, Bisnis Dan Pendidikan, 8(2), 199–211.
Farhan, I., & Nasito, M. (2022). The Effect of Product Innovation on Competitive Advantage in Silver SMEs in Yogyakarta. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 01(06), 161–173.
Indayani, L. (2019). Change Management. In Change Management. https://doi.org/10.21070/2019/978-602-5914-70-6
Lemhannas RI. (2024). Organizational Change Management Concept. https://lemhannas.go.id/publikasi/perubahan-berkelanjutan/sudut-pandang-detail/2-konsep-manajemen-perubahan-organisasi/en
Muhtar, N. S., Jumawan, Hadita, Ramadhan, R., Putra, R. G., Ramadhan, I. D., Nurlela, S., & Firmansyah, R. R. (2023). SENTRI: Jurnal Riset Ilmiah. 2(11), 4745–4749.
Mukaromah, A., & Hidayat, A. (2025). Innovation-Based Management Strategy to Improve Competitiveness. 01(01), 32–38.
Narutomo, T. (2012). Change Management in the Paradigm of Human Resource Development to Support Organizational Competitive Advantage. Jurnal Bina Praja, 29–34. https://doi.org/10.21787/jbp.04.2012.29-34
Nur Fadhilah, Ahmad Hasibuan, Ahmadi Ahmadi, Delima Nisa Harahap, & Khoirunnisa Ritonga. (2023). Strengthening the Company's Competitive Position. Journal of Management and Creative Business, 1(1), 79–85. https://doi.org/10.30640/jmcbus.v1i1.496
Nurahman, I. (2021). Jr 2.3. 5(September), 146.
Prasetya, D., Purnomo, D., Arifin, Z., Utomo, E. J., Rustam, R., Indrajaya, A. N., & Nazif, H. (2021). Disruptive Innovation: Strategic Breakthrough from Multiple Aspects. Widina Bhakti Persada Bandung. https://www.researchgate.net/publication/357310939
Ridwan, C., & Astuti, D. (2025). Change Management Strategies in Improving Organizational Performance. Journal of Business Economics and Management, 01(04), 1103–1106.
Rogers. (1995). Theory Diffusion of Innovation. Journal Theory Diffusion of Innovation, 4, 1349–1358.
Safitri, A., Syarah, M. P., WN, R. A., & Sanjaya, V. F. (2024). Capabilities Toward Company Innovation. Jurnal Manajemen Bisnis Syariah, 1(2), 5–22.
Sihite, M. (2018). Strategy to Improve the Competitiveness of Micro, Small and Medium Enterprises (MSMEs). Jurnal Ekonomi Dan Bis, 02, 60–65.
Wadiv Vatul Khovivah, Mareta Rofiko, Danial Atiq Ma'shum, Santi Nur Holisa, Qinta Istiqlalia Hidaya, Nikmatul Wafiah, & Mu'alimin Mu'alimin. (2025). Literature Review: The Role and Strategy of Effective Communication in Organizational Change Management. PPIMAN Pusat Publikasi Ilmu Manajemen, 3(3), 60–71. https://doi.org/10.59603/ppiman.v3i3.875
Wahib, M., & Susanto, A. (2024). Implementation of Innovation Management Strategy in Improving Company Competitiveness. Journal of Economics, Business, Management, Accounting and Social Sciences, 2(2), 100–103. https://doi.org/10.63200/jebmass.v2i2.118
Widodo, Z. D., Santosa, S., Novianti, R., Lusiana, H., Sudirman, A., Silaen, N. R., Mokodongan, E. N., Masripah, I., Erwina, Batbual, B., The, H. Y., & Sirine, H. (2024). Change Management (Vol. 2).
Yeni Rosnaeni, Herawan Hayadi, & Furtasan Ali Yusuf. (2024). Change Management, and Causative Factors in Organizational Change. Jurnal Manajemen Strategis, 1(2), 111.
Yuliana, L., Trigani, I., & Putri, W. A. (2021). Organizational Performance at PT Solusi Bangun. Jurnal Pendidikan Ekonomi, 05, 47–56.
Yuniarti, R. (2021). The Role of Innovation in Total Quality Management and Organizational Performance. Pamator Journal, 14(2), 150–157. https://doi.org/10.21107/pamator.v14i2.12024
Zahwa Amelica, Y., Flora Barutu, T., Suci, R. A., Dwi Anggita, N., Aswidah, Z. R., & Prameswari, A. I. (2025). AT-TAKLIM: Jurnal Pendidikan Multidisiplin — Innovation Management Strategy in Enhancing Organizational Competitiveness in the Digital Era. 2, 411–424. https://journal.hasbaedukasi.co.id/index.php/at-taklim





.png)















Contact Person +6282139474255
Email : ijebir@citakonsultindo.or.id / editor.ijebir@gmail.com