Analysis of the Role of Change Management and Innovation in Enhancing Organizational Competitiveness: A Literature Review

  • Ike Juliana Fakultas Ekonomi dan Bisnis, Prodi Manajemen, universitas Muhammadiyah Bengkulu
  • Meta Muthi'ah Fakultas Ekonomi dan Bisnis, Prodi Manajemen, universitas Muhammadiyah Bengkulu
  • Demi Maharani Fakultas Ekonomi dan Bisnis, Prodi Manajemen, universitas Muhammadiyah Bengkulu
  • Yosita Paguci Fakultas Ekonomi dan Bisnis, Prodi Manajemen, universitas Muhammadiyah Bengkulu
  • Bunga Nurselia Putri Fakultas Ekonomi dan Bisnis, Prodi Manajemen, universitas Muhammadiyah Bengkulu
  • Ririn Harini Fakultas Ekonomi dan Bisnis, Prodi Manajemen, universitas Muhammadiyah Bengkulu
Keywords: Change Management, Innovation, Organizational Competitiveness.

Abstract

Abstract:

The advancement of globalization and digital technology requires organizations to adapt to changes in the business environment in order to maintain competitiveness. This study aims to analyze the role of change management and innovation in enhancing organizational competitiveness through a literature review. The research was conducted by analyzing 10 scientific journals relevant to the research topic. The results indicate that change management plays a crucial role in improving an organization's ability to adapt to changes in the business environment, while innovation contributes to creating competitive advantage through product development, service improvement, and the utilization of digital technology. Furthermore, change management and innovation are interrelated in enhancing organizational competitiveness. Leadership, organizational communication, an innovative work culture, and human resource development are the primary factors supporting the success of organizational change and innovation. Consequently, organizations must implement sustainable change and innovation strategies to survive and compete in the era of globalization and digitalization.

 

Keywords: Change Management, Innovation, Organizational Competitiveness.

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Published
2026-06-14
How to Cite
Ike Juliana, Meta Muthi’ah, Demi Maharani, Yosita Paguci, Bunga Nurselia Putri, & Ririn Harini. (2026). Analysis of the Role of Change Management and Innovation in Enhancing Organizational Competitiveness: A Literature Review. International Journal of Economics, Business and Innovation Research, 5(04), 1000-1017. https://doi.org/10.63922/ijebir.v5i04.3936