Business Revitalization in the Digital Era: The Role of Social Media in Developing Business Communication: Literature Review
Keywords:
Social Media, Business Communication, Digital Era
Abstract
The business world faces significant opportunities and problems in the dynamic digital era, and to keep pace with consumer dynamics and technological advances, a revitalization strategy is needed. The aim of this research is to find out more about the function of social media in the development of business communication in the digital era. The literature review approach is the basis for collecting discussion points for this research. Based on research findings, the use of social media in corporate communications is very important for business growth and success in the digital era. This is also relevant. In addition to its impact on the development of online companies, its existence plays an important role in improving corporate communications, encouraging business cooperation, and responding to emergency situations. In conclusion, the role of social media in the development of business communications in the digital era has a big influence on the industry.
References
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Arianto, B. (2022). Peran Media Sosial Dalam Penguatan Komunikasi Bisnis Kewargaan di Era Ekonomi Digital. JURNAL EKONOMI PERJUANGAN, 4(2), 132–146.
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The history of social media and its impact on business. Journal of Applied Management and entrepreneurship, 16(3), 79.
Georgescu, M., & Popescul, D. (2015). Social Media–the new paradigm of collaboration and communication for business environment. Procedia Economics and Finance, 20, 277–282.
Kaplan, A. M. (2015). Social media, the digital revolution, and the business of media International Journal on Media Management, 17(4), 197–199.
Leli, N., Nurhadiah, N., Handayani, R. T., & Suhairi, S. (2023). Pemanfaatan Media Sosial sebagai Alat Komunikasi Massa dalam Memperluas Jangkauan dan Meningkatkan Interaksi dengan Konsumen. Jurnal Mirai Management, 8(2), 436–444.
Marwa Ulfa, Farida Hariyati, Deni Adha Akbari, & Deni Adha Akbari. (2023). The The Use of Instagram for Promoting Private Higher Education In Jakarta Indonesia. Mediator: Jurnal Komunikasi, 16(1) https://doi.org/10.29313/mediator.v16i1.2166.
Meredith, M. J. (2012). Strategic communication and social media: An MBA course from a business communication perspective. Business Communication Quarterly, 75(1), 89–95.
Nugroho, R. W., Insani, S. F., & Cahyaningrum, B. N. (2020). Pengaruh Asosiasi Merek, Loyalitas Merek, Kesadaran Merek dan Citra Merek terhadap Ekuitas Merek Nike Di Media Sosial Pada Kalangan Konsumen Muda. Journal Of Business, Finance, and Economics (JBFE), 1(1).
Praditya, A. (2019). Pengaruh Media Sosial Dan Komunikasi Bisnis Terhadap Perkembangan Bisnis Online Shop. Jurnal Semarak, 2(1), 31–43.
Sari, R., Sayadi, M. H., & Hildayanti, S. K. (2020). Pelatihan Dalam Menghadapi Tantangan Usaha Kecil Di Era Digital Pada Pelaku Usaha Kecil Di Kenten Palembang. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 3(2), 8792.
Solihin, O. (2021). Implementasi Big Data Di Sosial Media Untuk Komunikasi Krisis Pemerintah. Jurnal Common, 5(1), 56–66. https://doi.org/10.34010/common.v5i1.5123
Van Lange Paul, A. M., Liebrand, W. B. G., & AM, W. H. (2015). Introduction and literature review. Social Dilemmas, 3–28.
Yu, S., Abbas, J., Draghici, A., Negulescu, O. H., & Ain, N. U. (2022). Social media application as a new paradigm for business communication: the role of COVID-19 knowledge, social distancing, and preventive attitudes. Frontiers in Psychology, 13, 903082.
Yulia, I. (2018). Optimalisasi Penggunaan Media Sosial Dalam Pemasaran Sosial Dan Komunikasi Perubahan Perilaku (Suatu Pendekatan Studi Literature Review). HEARTY: Jurnal Kesehatan Masyarakat, 6(2).
Zahira, S., Hariyati, F., & Khohar, A. (2023). Virtual Communication in the Program Supervisor Coaching 1-on-1 Rumah Kepemimpinan Scholarship Participants. 6(4), 810–824.
Zuniananta, L. E. (2023). Penggunaan Media Sosial sebagai Media Komunikasi Informasi Di Perpustakaan. Jurnal Ilmu Perpustakaan, 10(4), 37–42.
Published
2026-01-25
How to Cite
S., R., & Mustari, M. (2026). Business Revitalization in the Digital Era: The Role of Social Media in Developing Business Communication: Literature Review. International Journal of Economics, Business and Innovation Research, 5(01), 1054-1064. https://doi.org/10.63922/ijebir.v5i01.4074
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