Analysis of the Influence of Entrepreneurship Education and Financial Literacy on the Entrepreneurial Interest of Universitas Negeri Makassar
Abstract
This study investigates the impact of entrepreneurship education and financial literacy on students' entrepreneurial intentions at Makassar State University. The study highlights the importance of external factors, such as family support and economic conditions, in addition to education and literacy, in shaping students' entrepreneurial motivation. Conducted from January to March 2026, the study employed a qualitative approach, collecting data through in-depth interviews, observation, and documentation. The study's findings revealed that although students generally exhibited a high level of interest in entrepreneurship, particularly those with direct experience in small businesses, there remains a significant need to improve financial literacy, particularly in areas such as debt management and investment. The study's conclusions suggest that both entrepreneurship education and financial literacy play a significant role in fostering students' entrepreneurial intentions. However, the current level of financial literacy among students requires improvement to better prepare them for future entrepreneurial endeavors.
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