The Influence Of Financial Literacy And Customer Trust On Saving Decisions At Bank Syariah Indonesia: A Case Study Of Bunga Antoi Village Community

Novia Romadoni; Erwin Saputra Siregar; Fitri Ana Siregar

doi:10.63922/ijebir.v5i05.4238

Novia Romadoni Islamic Economics Study Program, Faculty of Islamic Economics and Business Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Erwin Saputra Siregar Islamic Economics Study Program, Faculty of Islamic Economics and Business Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Fitri Ana Siregar Islamic Economics Study Program, Faculty of Islamic Economics and Business Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi

DOI: https://doi.org/10.63922/ijebir.v5i05.4238

Keywords: Islamic financial literacy, customer trust, saving decisions, Islamic banking, PLS-SEM

Abstract

ABSTRACT

This study aims to analyze the influence of Islamic financial literacy and customer trust on saving decisions at Bank Syariah Indonesia (BSI) KCP Bangko, focusing on the community of Bunga Antoi Village, Tabir Selatan District, Merangin Regency. The background phenomenon is the low participation of the village community predominantly Muslim in utilizing Islamic banking services, despite literacy and trust being theoretically important predictors of such decisions. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM) via SmartPLS version 4.1.0.9. The sample comprised 98 respondents selected through simple random sampling from a total population of 6,601. Results indicate that: (1) financial literacy positively and significantly influences saving decisions (β = 0.109; t = 3.031; p = 0.002); (2) customer trust exerts a dominant positive and significant effect (β = 0.884; t = 27.827; p = 0.000); and (3) both variables simultaneously explain 94.8% of the variance in saving decisions (R² = 0.948). The f-square values reveal that trust has a large effect (f² = 5.477) compared to literacy which exhibits only a small effect (f² = 0.083). These findings affirm that building institutional trust is the priority strategy for Islamic banks in rural areas, while improving literacy remains important as a long-term foundation.

Keywords: Islamic financial literacy, customer trust, saving decisions, Islamic banking, PLS-SEM

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