An Analysis of the Implementation of Hotel Sustainability Principles in the Execution of MICE Events at a Five-Star Hotel XYZ Jakarta

Abstract

This research is motivated by the increasing activity of Meetings, Incentives, Conferences, and Exhibitions (MICE) which has an impact on the environment through high energy consumption, event waste, and carbon emissions. This study aims to analyze the standardization and application of sustainability principles based on Environmental, Social, and Governance (ESG) in organizing MICE events at Hotel XYZ Jakarta. The study uses a qualitative approach with descriptive methods. The research population consists of internal hotel parties and external parties involved in MICE activities, while the sample is determined using purposive sampling. The research instruments include semi-structured interviews, participant observation, and documentation. Data analysis techniques use the Miles and Huberman model through data reduction, data presentation, and drawing conclusions with triangulation of sources and techniques. The results show that the hotel has implemented various sustainability practices such as the elimination of single-use plastic, food waste management, energy and water efficiency, the use of local vendors, and responsible procurement based on environmental certification. However, implementation in the field still faces obstacles such as lack of waste segregation, limited socialization of the Sustainable Meeting program to external parties, and suboptimal facilities for people with disabilities. The research conclusion shows that the implementation of ESG principles in MICE activities at Hotel XYZ Jakarta has been running quite well, but still requires improvement in aspects of operational supervision, sustainability communication, and inclusive facilities.