Analysis of the Influence of Interactive Technology Based on the Technology Acceptance Model on the Visiting Experience of Generation Z Tourists at the Jakarta Wayang Museum

Angelica Florence; Wening Ramadhani Siti; Nawangwulan

doi:10.63922/ijebir.v5i04.4351

Angelica Florence Hospitality and Tourism Study Program, Bunda Mulia University
Wening Ramadhani Siti Hospitality and Tourism Study Program, Bunda Mulia University
Nawangwulan Hospitality and Tourism Study Program, Bunda Mulia University

DOI: https://doi.org/10.63922/ijebir.v5i04.4351

Keywords: Digital Tourism, Experience Economy, Museum Experience, Technology Acceptance Model, Visitor Experience

Abstract

This research is motivated by the increasing use of interactive technology in the development of museums as cultural tourism destinations, especially in attracting the interest of Generation Z who have digital native characteristics. The purpose of this study is to analyze the influence of interactive technology based on the Technology Acceptance Model on the visiting experience of Generation Z tourists at the Jakarta Wayang Museum. This study uses a quantitative approach with a descriptive method. The research population is Generation Z visitors who have visited the Wayang Museum after the renovation in 2025, with a sample of 100 respondents obtained through a quota sampling technique. The research instrument used a Likert scale questionnaire and the data were analyzed with SPSS through validity and reliability tests, simple linear regression, t-test, and coefficient of determination. The results of the study indicate that interactive technology based on the Technology Acceptance Model has a positive and significant effect on the visiting experience of Generation Z. This variable is able to explain 38.7 percent of the variation in visiting experience, while the rest is influenced by other factors outside the study. The conclusion of this study confirms that the application of interactive technology can improve the quality of the museum tourism experience for Generation Z.

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