Nostalgia Rock Music Performance Management: A Case Study of Production Governance at Nicky Astria's Concert

Yully Hidayah

doi:10.63922/ijebir.v5i04.4354

Yully Hidayah Program Studi (S1) Seni Musik, Sosial Humaniora Universitas Taruna Bakti

DOI: https://doi.org/10.63922/ijebir.v5i04.4354

Keywords: performance management, nostalgic rock music, light music orchestra, pre-production, price segmentation

Abstract

The solo concert of Nicky Astria entitled "Terus Berlari" (2019), held at Balai Sarbini, Jakarta, serves as a representative case study of production management in Indonesian nostalgic rock music performance. This study examines the integrated application of managerial functions encompassing planning, organizing, actuating, and controlling from pre-production through stage execution. Findings reveal that the concert's success rested on five primary pillars: long-term pre-production planning, musical leadership by the music director within a light music orchestra format, a cross-generational guest artist strategy, precise technical stage integration, and structured artist psychological management. A price segmentation ticketing strategy combined with community-driven organic promotion resulted in a complete sellout within three weeks. This concert offers a replicable managerial blueprint for nostalgic music performance organizers across Indonesia.

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