Use Of Digital Information Media For The Independence Of Farmer Women Groups (Case Study: Herang Farmer Women Group And Wera Farmer Women Group, Pacar Village, Pacar District, West Manggarai Regency)

Abstract

This study aims to analyze the level of digital literacy, identify obstacles to the use of digital information media, and prepare digital-based counseling recommendations for the Herang Farmer Women Group and the Wera farmer women group in Pacar Village, Pacar District, West Manggarai Regency. The methods used are quantitative descriptive and qualitative descriptive. Data was collected through interviews and questionnaires of members of the farmer women group. The results showed that the level of digital literacy of members of the farmer women group was in the medium category with a score of 65.72%. Members of the group already have basic skills in using smartphones, WhatsApp, Facebook, and YouTube, as well as searching for digital information. The obstacles faced include limited internet networks, differences in technology use capabilities, limited devices and internet access costs, and lack of digital assistance and training. Based on these findings, it is recommended that counseling based on the needs of members that focuses on the use of digital media for business development, the use of simple extension methods, as well as continuous mentoring to increase digital literacy and independence of farmer women's groups.