“Role of Digital Marketing and Visual Identity to Expand "Rini Craft" MSME Market in Pasuruan ”

Nur Azizah; Nailah Mufidah; Maulid Dina Rahmawati Ilham; Rini Miftakhul Khoiroh; Yono Sutrisno; Nunuk Indarti

doi:10.63922/ijebir.v5i04.4602

Nur Azizah PGRI Wiranegara University , Pasuruan , Indonesia
Nailah Mufidah PGRI Wiranegara University , Pasuruan , Indonesia
Maulid Dina Rahmawati Ilham PGRI Wiranegara University , Pasuruan , Indonesia
Rini Miftakhul Khoiroh PGRI Wiranegara University , Pasuruan , Indonesia
Yono Sutrisno PGRI Wiranegara University , Pasuruan , Indonesia
Nunuk Indarti PGRI Wiranegara University , Pasuruan , Indonesia

DOI: https://doi.org/10.63922/ijebir.v5i04.4602

Keywords: digital marketing, visual identity, MSMEs, branding, market expansion

Abstract

Abstract

Developments in the digital era encourage Micro, Small and Medium Enterprises For adapt with implementing modern marketing strategies as well strengthen identity brand to remain Competing in the market. The MSME "Rini Craft" is located in Pasuruan. Still experience constraint in use of digital media and in development identity the visuals , so that range its market and introduction the brand Not yet maximum. Research This study digital marketing function and visual identity in help market expansion for product craft hand. Analysis This done with method descriptive qualitative through review literature from various related sources with digital marketing, branding, and creative MSME development. Findings study show that social media usage, content creative marketing, as well consistent application of logos and packaging can increase visibility products , expanding consumers, and build trust customer to Brand integration. Integrating digital marketing with visual identity is an effective strategy. in strengthen brand awareness and increase Power competitiveness of craft MSMEs local in the middle digital- based market transformation. This study give contribution in marketing strategy development integrated for creative MSMEs to be able to develop in a way sustainable and adaptive to change technology and behavior consumers.

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