Analysis of Adaptation of Company Typology in the Face of Changing Global Business Environment

Azka Rifda  Nabila; Fifi Lailatun Nikma; Ahmad Syaiful Bahri; Hendro Siswanto; Hilmiyatusolihah; Muhammad Hasan; Nunuk Indarti

doi:10.63922/ijebir.v5i04.4834

Azka Rifda Nabila PGRI Wiranegara University
Fifi Lailatun Nikma PGRI Wiranegara University
Ahmad Syaiful Bahri PGRI Wiranegara University
Hendro Siswanto PGRI Wiranegara University
Hilmiyatusolihah PGRI Wiranegara University
Muhammad Hasan PGRI Wiranegara University
Nunuk Indarti PGRI Wiranegara University

DOI: https://doi.org/10.63922/ijebir.v5i04.4834

Keywords: Company Types, Organisational Adaptation, Global Business Environment, Business Strategy, Corporate Sustainability

Abstract

The dynamic changes in the global business environment, characterized by technological advancements, market globalization, regulatory changes, and increasing business competition, require companies to possess strong adaptive capabilities. Each company has different characteristics and strategic approaches in responding to these changes according to its organizational typology. This study aims to analyze company typologies' adaptation to changes in the global business environment, identify the characteristics of each typology, and examine the factors influencing successful adaptation. This research employs a qualitative approach using a library research method through the review of relevant scientific journals, books, and academic publications. The findings indicate that companies with a prospector typology demonstrate higher adaptability due to their focus on innovation and the exploration of new opportunities, while defender companies emphasize stability and operational efficiency. Analyzer companies seek to balance innovation and stability, whereas reactor companies tend to exhibit lower adaptive capabilities due to the absence of a consistent strategy. The success of organizational adaptation is influenced by leadership, innovation and technology, human resource quality, organizational culture, market opportunity recognition, strategic flexibility, and external environmental factors. Therefore, companies need to implement appropriate adaptation strategies to enhance competitiveness and ensure business sustainability in the global era.

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