The Effect Of Financial Literacy, Lifestyle, And Self-Control On Students' Consumer Behavior
Keywords:
Financial Literacy, Lifestyle, Self-Control, Consumptive Behavior
Abstract
This study aims to analyze the influence of financial literacy, lifestyle, and self-control on the consumer behavior of students at Semarang State University. The research is motivated by the increasing consumer behavior of students due to the development of digital technology, ease of transactions, and the influence of trends and social environment. This study uses a quantitative approach with a quantitative descriptive design. The research sample consisted of 172 students selected through proportionate random sampling technique. Data were obtained by questionnaire and analyzed using multiple linear regression with the help of IBM SPSS 27. The results show that financial literacy, lifestyle, and self-control each have a significant influence on student consumer behavior. Financial literacy and self-control help students make wiser consumption decisions, while lifestyle increases the tendency for consumer behavior. Simultaneously, these three variables have a significant influence on consumer behavior with a contribution of 70.6%. These findings indicate that student consumer behavior is influenced by the level of financial understanding, lifestyle patterns, and the ability to control oneself. Therefore, improving financial literacy, wise lifestyle management, and strengthening self-control are important to encourage more rational and responsible consumption behavior
References
Ajzen, I. (1991). The Theory of Planned Behavior. In Organizational Behavior And Human Decision Processes 50(179-211).
Anatasya, PS, Putri, AR, Kholifah, S., Oktavia, DT, Febriani, DD, & Pratama, BC (2024). The Influence of Financial Literacy, Lifestyle, and Self-control on Student Consumptive Behavior. Asian Journal of Economics, Business and Accounting, 24(9), 135–145. https://doi.org/10.9734/ajeba/2024/v24i91482
Atmaja, RM, & Susanti, A. (2022). Factors Influencing Consumptive Behavior of Millennial Shopee Users in Solo. 8(01). https://doi.org/https://doi.org/10.47686/jab.v8i1.525
Azizatunnisa, A., & Herdiana, I. (2020). Self-Control And Consumptive Behavior Of Adolescents In An Islamic Boarding School. In Journal Of Archeology Of Egypt/Egyptology 17(3) https://doi.org/https://doi.org/10.48080/jae.v17i3.894
Azmi, MI, Utomo, DP, & Ali, M. (2025). The Effect of Financial Literacy, Lifestyle, and Self-Control on the Consumptive Behavior of Students. JMET: Journal of Management Entrepreneurship and Tourism, 3(1), 1–11. https://doi.org/10.61277/jmet.v3i1.154
Dilasari, Mulyati, S., & Kurniawan, A. (2021). The Influence of Financial Literacy, Lifestyle, Locus of Control, and Demographics on the Consumptive Behavior of the Millennial Generation in Subang City. JASS (Journal of Accounting for Sustainable Society), 2(02). https://doi.org/10.35310/jass.v2i02.671
Fariana, RE, Surindra, B., & Arifin, Z. (2021). The Influence of Financial Literacy, Lifestyle and Self-Control on the Consumption Behavior of Economic Education Students. International Journal of Research and Reviews, 8(8), 496–503. https://doi.org/10.52403/ijrr.20210867
Febriana, SN, & Sulhan, M. (2021). The Influence of Financial Inclusion and Financial Literacy on MSME Performance during the Covid-19 Pandemic (Case study of MSMEs in Malang Regency). COMPETITIVE, 16(2). http://ejurnal.poltekpos.ac.id/index.php/competitive|59
Gunawan, A., & Faadillah Carissa, A. (2021). The Effect of Financial Literature and Lifestyle on Student Consumption Behavior (Student Case Study Department of Management Faculty of Economics and Business, Muhammadiyah University, North Sumatra). https://doi.org/10.54443/ijebas.v1i1.26
Hidayanti, F., Tubastuvi, N., Purwidianti, W., Endratno, H., & Muhammadiyah Purwokerto, U. (2023). The Influence of Financial Literacy, Lifestyle, Self-Control, and Peer Conformity on Student's Consumptive Behavior. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 7. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Hunawa, K.N., Canon, S., & Panigoro, M. (2025). Effect of Lifestyle and Financial Literacy on Consumptive Behavior of Economic Students at Gorontalo State University. Asian Journal of Education and Social Studies, 51(7), 467–473. https://doi.org/10.9734/ajess/2025/v51i72137
Indriyani, VA, Saparuddin, & Wiralaga, HK (2022). Economic Literacy, Lifestyle, and Self-Control of Student Consumptive Behavior, Faculty of Economics, Jakarta State University. https://doi.org/10.21009/JPEPA.007.xx
Julita, & Aditya, R. (2023). Lifestyle Analysis, Pocket Money and Financial Literacy on Consumptive Behavior. International Journal of Business Economics (IJBE), 4(2). https://doi.org/10.30596/ijbe.v4i2.13764
Kanserina, D. (2015). The Influence of Economic Literacy and Lifestyle on the Consumptive Behavior of Education Students at Undiksha 2015 (Vol. 5). https://doi.org/https://doi.org/10.23887/jjpe.v5i1.5213
Krisdiantoro, D., Susanto, & Maryanti, T. (2016). The Influence of Online Advertising, Conformity, and Lifestyle on Consumer Behavior.
Mallinson, DJ, & Hatemi, P. K. (2018). The effects of information and social conformity on opinion change. PLOS ONE, 13(5). https://doi.org/10.1371/journal.pone.0196600
Moyong, T.S. (2022). The Effect of Financial Literacy and Lifestyle on Consumptive Behavior in Youth (Case Study at Youth Organization YISC Al Azhar). https://doi.org/DOI:https://doi.org/10.37010/duconomics.v2.5924
Muhammad, M. (2022). The Influence of Self-Control and Economic Literacy on the Consumptive Behavior of Economic Education Students at Unesa, 2018 (Vol. 7). http://journal.umpalangkaraya.ac.id/index.php/
Nasruddin, N., & Bado, B. (2021). Financial Literacy and Self-Control: Their Influence on Consumptive Behavior. JEKPEND: Journal of Economics and Education, 5(1), 78. https://doi.org/10.26858/jekpend.v5i1.24649
OJK. (2016). Financial Services Authority.
Pulungan, DR, & Febriaty, H. (2018). The Influence of Lifestyle and Financial Literacy on College Students' Consumptive Behavior. In Journal of Management Science Research (Vol. 2, Number 3).
Purwantoro, IA (2020). The Influence of Financial Literacy, Lifestyle, and Self-Control on the Consumptive Behavior of Management Students, Faculty of Economics, Pasir Pengaraian University (Vol. 2, Number 1). http://journal.upp.ac.id/index.php/Hirarki
Rahmawati, L., & Putri, E. (2023). The Influence of Financial Literacy and Self-Control on the Consumptive Behavior of Economics Education Students at Panca Sakti University, Bekasi. https://doi.org/DOI:https://doi.org/10.26740/jupe.v11n3.p313-319
Ritonga, M., Windari, F., Sihite, TH, Al Ihsan, MA, & Siregar, M. (2021). The Influence of Financial Literacy, Financial Inclusion and Consumptive Behavior on Student Interests in Management Department, Faculty of Economics and Business, Labuhanbatu University in Using Financial Institution Products and Services. https://doi.org/10.33258/birci.v4i3.2168
Saputra, H., & Fatimah. (2025). Lifestyle, Financial Literacy, Self-Control of Generation Z, and Their Influence on Online Shopping Consumptive Behavior. https://doi.org/https://prosiding.pnj.ac.id/index.php/SNAM/article/view/5366/2654
Siti Mubarokah, M., & Pratiwi, V. (2022). The Influence of E-commerce, Pocket Money, and Financial Literacy on Student Consumptive Behavior during the Covid-19 Pandemic. E-Journal of Economics and Business, Udayana University, 496. https://doi.org/10.24843/EEB.2022.v11.i04.p10
yuruk, M. F. (2025). Mediating roles of financial literacy, self-control, and peer influence on investment behavior: Turkish university students. Social Sciences and Humanities Open, 12. https://doi.org/10.1016/j.ssaho.2025.102238
Zulaika, MDSZ, & Listiadi, A. (2020). Financial Literacy, Pocket Money, Self-Control, and Peer Relationships on College Students' Savings Behavior. 8(2), 137–146. https://ejournal.undiksha.ac.id/index.php/EKU
Anatasya, PS, Putri, AR, Kholifah, S., Oktavia, DT, Febriani, DD, & Pratama, BC (2024). The Influence of Financial Literacy, Lifestyle, and Self-control on Student Consumptive Behavior. Asian Journal of Economics, Business and Accounting, 24(9), 135–145. https://doi.org/10.9734/ajeba/2024/v24i91482
Atmaja, RM, & Susanti, A. (2022). Factors Influencing Consumptive Behavior of Millennial Shopee Users in Solo. 8(01). https://doi.org/https://doi.org/10.47686/jab.v8i1.525
Azizatunnisa, A., & Herdiana, I. (2020). Self-Control And Consumptive Behavior Of Adolescents In An Islamic Boarding School. In Journal Of Archeology Of Egypt/Egyptology 17(3) https://doi.org/https://doi.org/10.48080/jae.v17i3.894
Azmi, MI, Utomo, DP, & Ali, M. (2025). The Effect of Financial Literacy, Lifestyle, and Self-Control on the Consumptive Behavior of Students. JMET: Journal of Management Entrepreneurship and Tourism, 3(1), 1–11. https://doi.org/10.61277/jmet.v3i1.154
Dilasari, Mulyati, S., & Kurniawan, A. (2021). The Influence of Financial Literacy, Lifestyle, Locus of Control, and Demographics on the Consumptive Behavior of the Millennial Generation in Subang City. JASS (Journal of Accounting for Sustainable Society), 2(02). https://doi.org/10.35310/jass.v2i02.671
Fariana, RE, Surindra, B., & Arifin, Z. (2021). The Influence of Financial Literacy, Lifestyle and Self-Control on the Consumption Behavior of Economic Education Students. International Journal of Research and Reviews, 8(8), 496–503. https://doi.org/10.52403/ijrr.20210867
Febriana, SN, & Sulhan, M. (2021). The Influence of Financial Inclusion and Financial Literacy on MSME Performance during the Covid-19 Pandemic (Case study of MSMEs in Malang Regency). COMPETITIVE, 16(2). http://ejurnal.poltekpos.ac.id/index.php/competitive|59
Gunawan, A., & Faadillah Carissa, A. (2021). The Effect of Financial Literature and Lifestyle on Student Consumption Behavior (Student Case Study Department of Management Faculty of Economics and Business, Muhammadiyah University, North Sumatra). https://doi.org/10.54443/ijebas.v1i1.26
Hidayanti, F., Tubastuvi, N., Purwidianti, W., Endratno, H., & Muhammadiyah Purwokerto, U. (2023). The Influence of Financial Literacy, Lifestyle, Self-Control, and Peer Conformity on Student's Consumptive Behavior. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 7. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Hunawa, K.N., Canon, S., & Panigoro, M. (2025). Effect of Lifestyle and Financial Literacy on Consumptive Behavior of Economic Students at Gorontalo State University. Asian Journal of Education and Social Studies, 51(7), 467–473. https://doi.org/10.9734/ajess/2025/v51i72137
Indriyani, VA, Saparuddin, & Wiralaga, HK (2022). Economic Literacy, Lifestyle, and Self-Control of Student Consumptive Behavior, Faculty of Economics, Jakarta State University. https://doi.org/10.21009/JPEPA.007.xx
Julita, & Aditya, R. (2023). Lifestyle Analysis, Pocket Money and Financial Literacy on Consumptive Behavior. International Journal of Business Economics (IJBE), 4(2). https://doi.org/10.30596/ijbe.v4i2.13764
Kanserina, D. (2015). The Influence of Economic Literacy and Lifestyle on the Consumptive Behavior of Education Students at Undiksha 2015 (Vol. 5). https://doi.org/https://doi.org/10.23887/jjpe.v5i1.5213
Krisdiantoro, D., Susanto, & Maryanti, T. (2016). The Influence of Online Advertising, Conformity, and Lifestyle on Consumer Behavior.
Mallinson, DJ, & Hatemi, P. K. (2018). The effects of information and social conformity on opinion change. PLOS ONE, 13(5). https://doi.org/10.1371/journal.pone.0196600
Moyong, T.S. (2022). The Effect of Financial Literacy and Lifestyle on Consumptive Behavior in Youth (Case Study at Youth Organization YISC Al Azhar). https://doi.org/DOI:https://doi.org/10.37010/duconomics.v2.5924
Muhammad, M. (2022). The Influence of Self-Control and Economic Literacy on the Consumptive Behavior of Economic Education Students at Unesa, 2018 (Vol. 7). http://journal.umpalangkaraya.ac.id/index.php/
Nasruddin, N., & Bado, B. (2021). Financial Literacy and Self-Control: Their Influence on Consumptive Behavior. JEKPEND: Journal of Economics and Education, 5(1), 78. https://doi.org/10.26858/jekpend.v5i1.24649
OJK. (2016). Financial Services Authority.
Pulungan, DR, & Febriaty, H. (2018). The Influence of Lifestyle and Financial Literacy on College Students' Consumptive Behavior. In Journal of Management Science Research (Vol. 2, Number 3).
Purwantoro, IA (2020). The Influence of Financial Literacy, Lifestyle, and Self-Control on the Consumptive Behavior of Management Students, Faculty of Economics, Pasir Pengaraian University (Vol. 2, Number 1). http://journal.upp.ac.id/index.php/Hirarki
Rahmawati, L., & Putri, E. (2023). The Influence of Financial Literacy and Self-Control on the Consumptive Behavior of Economics Education Students at Panca Sakti University, Bekasi. https://doi.org/DOI:https://doi.org/10.26740/jupe.v11n3.p313-319
Ritonga, M., Windari, F., Sihite, TH, Al Ihsan, MA, & Siregar, M. (2021). The Influence of Financial Literacy, Financial Inclusion and Consumptive Behavior on Student Interests in Management Department, Faculty of Economics and Business, Labuhanbatu University in Using Financial Institution Products and Services. https://doi.org/10.33258/birci.v4i3.2168
Saputra, H., & Fatimah. (2025). Lifestyle, Financial Literacy, Self-Control of Generation Z, and Their Influence on Online Shopping Consumptive Behavior. https://doi.org/https://prosiding.pnj.ac.id/index.php/SNAM/article/view/5366/2654
Siti Mubarokah, M., & Pratiwi, V. (2022). The Influence of E-commerce, Pocket Money, and Financial Literacy on Student Consumptive Behavior during the Covid-19 Pandemic. E-Journal of Economics and Business, Udayana University, 496. https://doi.org/10.24843/EEB.2022.v11.i04.p10
yuruk, M. F. (2025). Mediating roles of financial literacy, self-control, and peer influence on investment behavior: Turkish university students. Social Sciences and Humanities Open, 12. https://doi.org/10.1016/j.ssaho.2025.102238
Zulaika, MDSZ, & Listiadi, A. (2020). Financial Literacy, Pocket Money, Self-Control, and Peer Relationships on College Students' Savings Behavior. 8(2), 137–146. https://ejournal.undiksha.ac.id/index.php/EKU
Published
2026-08-03
How to Cite
Sheila Stefanie Saputri, & Ida Nur Aeni. (2026). The Effect Of Financial Literacy, Lifestyle, And Self-Control On Students’ Consumer Behavior. International Journal of Economics, Business and Innovation Research, 5(05), 338-354. https://doi.org/10.63922/ijebir.v5i05.4882
.png)
Contact Person +6282139474255
Email : ijebir@citakonsultindo.or.id / editor.ijebir@gmail.com
