Bumdes Sustainability Facing Competition In The Era Of Society 5.0 Using Porter's Five Forces Model And PESTEL Analysis (Case Study Of Bumdes In Nganjuk Regency)
Keywords:
BUMDes, Porter's Five Forces Model, PESTEL Analysis, Society 5.0
Abstract
Abstract
Am The Society 5.0 era presents new challenges for local organizations, including Village-Owned Enterprises (BUMDes), to adapt to a competitive digital business ecosystem. Nganjuk Regency, as an agricultural region with a growing trade sector, faces the penetration of modern retail in the form of franchised minimarkets and e-commerce services. BUMDes, as village economic institutions, must adapt their strategies to remain sustainable. This study aims to analyze the sustainability of BUMDes in facing retail industry competition using Porter's Five Forces Model and PESTEL analysis. A descriptive qualitative research method was used, with case studies of several BUMDes in Nganjuk Regency conducted through interviews, field observations, and report documentation. The Porter analysis results indicate that supplier power is moderate, the threat of new entrants and substitutes is high, buyer power is high, and competitive intensity is very high. This study concludes that BUMDes sustainability requires adaptive strategies based on digitalization, local product differentiation, MSME’s collaboration, and strengthened internal governance. These findings serve as a strategic reference for BUMDes development in the Society 5.0 era.
References
REFERENCES
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Brozović, D., Carlborg, P., & Hasche, N. (2025). Exploring futures through science fiction: A scenario-based PESTLE analysis of award-winning SF novels. Futures, 172. https://doi.org/10.1016/j.futures.2025.103647
Fukuyama, M. (2018). Society 5.0: Aiming for a New Human-Centered Society. http://www8.cao.go.jp/cstp/
Gregorić, M. (2014). PESTEL ANALYSIS OF TOURISM DESTINATIONS IN THE PERSPECTIVE OF BUSINESS TOURISM (MICE). Trends in Tourism and Hospitality Industry. http://business.croatia.hr/hr-HR/Hrvatska-turisticka-zajednica
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Hidayat, I. H., Khaer, A. U., Firman, A., & Latief, F. (2023). Optimalisasi Fasilitas Digital Sebagai Penguatan BUMDes Desa Salemba Kecamatan Ujung Loe Kabupaten Bulukumba. Nobel Community Services.
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Humanika, E., Trisusilo, A., & Setiawan, R. F. (2023). THE ROLE OF BUMDES (VILLAGE-OWNED ENTERPRISES) IN ACHIEVING VILLAGE SDGs. Universitas Bengkulu Jurnal AGRIFO •, 8(2).
Khoirunnisa, A. (2025). Pelatihan Manajemen Usaha dan Pemasaran Digital untuk Penguatan Kapasitas Organisasi BUMDes dalam Pengembangan Ekonomi Lokal di Desa Serang, Kecamatan Cikarang Selatan. Aksi Nyata : Jurnal Pengabdian Sosial Dan Kemanusiaan, 2(3), 234–248. https://doi.org/10.62383/aksinyata.v2i3.1776
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Pan, W., Chen, L., & Zhan, W. (2019). PESTEL Analysis of Construction Productivity Enhancement Strategies: A Case Study of Three Economies. Journal of Management in Engineering, 35(1). https://doi.org/10.1061/(asce)me.1943-5479.0000662
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Porter, Mowday, R. T., & Steers, R. M. (1978). THE MEASUREMENT OF ORGANIZATIONAL COMMITMENT.
Pratiwi, D. E., Setiawan, B., Gutama, W. A., Priminingtyas, D. N., Izzati, E. M., Aulia, B. M., Lasitya, D. S., & Irwandi, P. (2024). Penerapan Analisis SWOT dan Analytical Network Process dalam Strategi Pengembangan BUMDes di Jawa Timur. Jurnal Penyuluhan, 20(01), 165–177. https://doi.org/10.25015/20202445971
Rosidah, D., Judijanto, L., Pugu, M. R., & Al-Amin. (2024). FAKTOR-FAKTOR PENENTU KEBERHASILAN BADAN USAHA MILIK DESA DALAM PERSPEKTIF EKONOMI LOKAL. COSMOS: Jurnal Ilmu Pendidikan, Ekonomi Dan Teknologi, 1(3), 3046–4846.
Setianingsih, D., & Abduh, S. M. (2025). Strategi Pengelolaan Badan Usaha Milik Desa dalam Mendorong Kemandirian Ekonomi Lokal. Jurnal Cendekia Ilmiah, 4(3).
Setiawan, B., & Faizal, F. (2024). SISTEM PEMASARAN BERKELANJUTAN PADA BUMDES DI KOTA BATU SUSTAINABLE MARKETING SYSTEM AT BUMDES IN BATU CITY. Jurnal Ekonomi Pertanian Dan Agribisnis (JEPA), 8(2), 438–450. https://doi.org/10.21776/ub.jepa.2024.008.02.1
Song, J., Sun, Y., & Jin, L. (2017). PESTEL analysis of the development of the waste-to-energy incineration industry in China. Renewable and Sustainable Energy Reviews, 80, 276–289. https://doi.org/10.1016/j.rser.2017.05.066
Srikandi, D., Rosid, M. M., & Kirana, C. (2026). Skema Bisnis Beautypreneur dengan SWOT Analysis dan Business Model Canvas (BMC) pada LW Beauty. JITSA Jurnal Industri&Teknologi Samawa, 7(1), 21–28.
Tohri, A., Syamsiar, H., Parhanuddin, L., Hamzanwadi, U., & Agama Islam Hamzanwadi NWDI Pancor, I. (2023). Dampak Sosial dan Ekonomi Ritel Modern (Alfamart dan Indomaret) Terhadap UMKM di Lombok Timur. RESIPROKAL, 5(1), p-ISSN.
Uztürk, D., & Büyüközkan, G. (2023). Strategic Analysis for Advancing Smart Agriculture with the Analytic SWOT/PESTLE Framework: A Case for Turkey. Agriculture (Switzerland), 13(12), 1–25. https://doi.org/10.3390/agriculture13122275
Wibowo, F., Khasanah, A. U., Fitroh, I., & Putra, S. (2022). Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri. Benefit: Jurnal Manajemen Dan Bisnis, 7(1), 53–65.
Widiastuti, & Arumdika, Y. (2020). PERAN BUMDES DALAM MENJAGA KEBERLANJUTAN EKONOMI MASYARAKAT DESA PADA MASA PANDEMI. https://doi.org/10.33061
Yüksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. International Journal of Business and Management, 7(24). https://doi.org/10.5539/ijbm.v7n24p52
Amerieska, S., Narsa, I. M., & Ningsih, S. (2023). Manajemen Resiko Berbasis Stewardship dalam Keberlanjutan BUMDes. Jurnal Akuntansi Terapan Indonesia, 06(02), 173–189. https://doi.org/10.18196/jati.v6i2.181
Andersen, P. D. (2025). The PESTEL Framework and Its Variants for Analysing the Strategic Environment: Evolution, Limitations and Adoption in Energy Policy Research. www.dtu.dk/service/telefonbog/person
Aulia M., P., Syahla Mutia Aini, Mila Salbiyah, Asep Saepuloh, Fajar Yunawwirudin, & Siti Mardiana. (2025). Penerapan Manajemen Strategis dalam Meningkatkan Daya Saing UMKM: Studi Kasus Cireng Seuhah Panyileukan. PENG: Jurnal Ekonomi Dan Manajemen, 2(2), 3995–4012. https://doi.org/10.62710/hgs97975
Brozović, D., Carlborg, P., & Hasche, N. (2025). Exploring futures through science fiction: A scenario-based PESTLE analysis of award-winning SF novels. Futures, 172. https://doi.org/10.1016/j.futures.2025.103647
Fukuyama, M. (2018). Society 5.0: Aiming for a New Human-Centered Society. http://www8.cao.go.jp/cstp/
Gregorić, M. (2014). PESTEL ANALYSIS OF TOURISM DESTINATIONS IN THE PERSPECTIVE OF BUSINESS TOURISM (MICE). Trends in Tourism and Hospitality Industry. http://business.croatia.hr/hr-HR/Hrvatska-turisticka-zajednica
Hakim, A. R., Salman, R., Kurniawan, E. J. A., Wibawa, W. A., Ristawati, R., Noventri, A. C., Annisa, F. N., Fadhlullah, M. R., & Wardhani, F. (2025). Strategi Optimalisasi BUMDes Berbasis Potensi Lokal di Desa Gampeng Kabupaten Nganjuk Provinsi Jawa Timur. Room of Civil Society Development, 4(1), 181–196. https://doi.org/10.59110/rcsd.521
Hidayat, I. H., Khaer, A. U., Firman, A., & Latief, F. (2023). Optimalisasi Fasilitas Digital Sebagai Penguatan BUMDes Desa Salemba Kecamatan Ujung Loe Kabupaten Bulukumba. Nobel Community Services.
Ho, J. K.-K. (2014). Formulation of a Systemic PEST Analysis for Strategic Analysis. EUROPEAN ACADEMIC RESEARCH, 2(5). www.euacademic.org
Humanika, E., Trisusilo, A., & Setiawan, R. F. (2023). THE ROLE OF BUMDES (VILLAGE-OWNED ENTERPRISES) IN ACHIEVING VILLAGE SDGs. Universitas Bengkulu Jurnal AGRIFO •, 8(2).
Khoirunnisa, A. (2025). Pelatihan Manajemen Usaha dan Pemasaran Digital untuk Penguatan Kapasitas Organisasi BUMDes dalam Pengembangan Ekonomi Lokal di Desa Serang, Kecamatan Cikarang Selatan. Aksi Nyata : Jurnal Pengabdian Sosial Dan Kemanusiaan, 2(3), 234–248. https://doi.org/10.62383/aksinyata.v2i3.1776
Kurniawan, T. (2024). Strategi Bersaing Produk Usaha Tahu Alami dengan Menggunakan Analisis Five Force’s Porter dan SWOT. TALENTA Conference Series: Energy and Engineering, 7. https://doi.org/10.32734/ee.v7i1.2168
Lisa, O., Farhan, D., & Mulyono, S. (2024). Peningkatan Kapasitas Kepala Desa untuk Memajukan Desa melalui BUMDES di Jawa Timur. Jurnal Pengabdian Dan Peningkatan Mutu Masyarakat (Janayu), 5(2), 158–166. https://doi.org/10.22219/janayu.v5i2.32341
Matovic, I. M. (2020). PESTEL Analysis of External Environment as a Success Factor of Startup Business. CONSCIENS CONFERENCE ON SCIENCE AND SOCIETY, 96–102. https://doi.org/10.5281/zenodo.4058794
Muzhaqi, A. (2024). Pembangunan Berkelanjutan Melalui Badan Usaha Milik Desa. JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), 2(1), 329–348. https://doi.org/10.54066/jrime-itb.v2i1.1160
Nurhasan, J. A., & Munawar, A. H. (2020). Efektivitas Peran Bumdes terhadap Peningkatan Pendapatan Masyarakat di Desa Panjalu. ANTARADHIN Jurnal Ekonomi Syariah Kontemporer, 1(2), 88–99.
Pan, W., Chen, L., & Zhan, W. (2019). PESTEL Analysis of Construction Productivity Enhancement Strategies: A Case Study of Three Economies. Journal of Management in Engineering, 35(1). https://doi.org/10.1061/(asce)me.1943-5479.0000662
Porter, M. E. (1989). How Competitive Forces Shape Strategy. In Readings in Strategic Management (pp. 133–134).
Porter, Mowday, R. T., & Steers, R. M. (1978). THE MEASUREMENT OF ORGANIZATIONAL COMMITMENT.
Pratiwi, D. E., Setiawan, B., Gutama, W. A., Priminingtyas, D. N., Izzati, E. M., Aulia, B. M., Lasitya, D. S., & Irwandi, P. (2024). Penerapan Analisis SWOT dan Analytical Network Process dalam Strategi Pengembangan BUMDes di Jawa Timur. Jurnal Penyuluhan, 20(01), 165–177. https://doi.org/10.25015/20202445971
Rosidah, D., Judijanto, L., Pugu, M. R., & Al-Amin. (2024). FAKTOR-FAKTOR PENENTU KEBERHASILAN BADAN USAHA MILIK DESA DALAM PERSPEKTIF EKONOMI LOKAL. COSMOS: Jurnal Ilmu Pendidikan, Ekonomi Dan Teknologi, 1(3), 3046–4846.
Setianingsih, D., & Abduh, S. M. (2025). Strategi Pengelolaan Badan Usaha Milik Desa dalam Mendorong Kemandirian Ekonomi Lokal. Jurnal Cendekia Ilmiah, 4(3).
Setiawan, B., & Faizal, F. (2024). SISTEM PEMASARAN BERKELANJUTAN PADA BUMDES DI KOTA BATU SUSTAINABLE MARKETING SYSTEM AT BUMDES IN BATU CITY. Jurnal Ekonomi Pertanian Dan Agribisnis (JEPA), 8(2), 438–450. https://doi.org/10.21776/ub.jepa.2024.008.02.1
Song, J., Sun, Y., & Jin, L. (2017). PESTEL analysis of the development of the waste-to-energy incineration industry in China. Renewable and Sustainable Energy Reviews, 80, 276–289. https://doi.org/10.1016/j.rser.2017.05.066
Srikandi, D., Rosid, M. M., & Kirana, C. (2026). Skema Bisnis Beautypreneur dengan SWOT Analysis dan Business Model Canvas (BMC) pada LW Beauty. JITSA Jurnal Industri&Teknologi Samawa, 7(1), 21–28.
Tohri, A., Syamsiar, H., Parhanuddin, L., Hamzanwadi, U., & Agama Islam Hamzanwadi NWDI Pancor, I. (2023). Dampak Sosial dan Ekonomi Ritel Modern (Alfamart dan Indomaret) Terhadap UMKM di Lombok Timur. RESIPROKAL, 5(1), p-ISSN.
Uztürk, D., & Büyüközkan, G. (2023). Strategic Analysis for Advancing Smart Agriculture with the Analytic SWOT/PESTLE Framework: A Case for Turkey. Agriculture (Switzerland), 13(12), 1–25. https://doi.org/10.3390/agriculture13122275
Wibowo, F., Khasanah, A. U., Fitroh, I., & Putra, S. (2022). Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri. Benefit: Jurnal Manajemen Dan Bisnis, 7(1), 53–65.
Widiastuti, & Arumdika, Y. (2020). PERAN BUMDES DALAM MENJAGA KEBERLANJUTAN EKONOMI MASYARAKAT DESA PADA MASA PANDEMI. https://doi.org/10.33061
Yüksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. International Journal of Business and Management, 7(24). https://doi.org/10.5539/ijbm.v7n24p52
Published
2026-07-07
How to Cite
Rosid, M. M., & Srikandi, D. (2026). Bumdes Sustainability Facing Competition In The Era Of Society 5.0 Using Porter’s Five Forces Model And PESTEL Analysis (Case Study Of Bumdes In Nganjuk Regency). International Journal of Economics, Business and Innovation Research, 5(04), 3395-3411. https://doi.org/10.63922/ijebir.v5i04.5044
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