The Role Of E-Wallet Services On Financial Performance Among Makassar Msmes: Mediating Financial Literacy Effects

Yeni Nurul Rahma nurul; Rika Dwi Ayu Parmitasari; Eka Indriyani

doi:10.63922/ijebir.v5i04.5052

Yeni Nurul Rahma nurul Management, Faculty of Islamic Economics and Business, Alauddin State Islamic University of Makassar
Rika Dwi Ayu Parmitasari Management, Faculty of Islamic Economics and Business, Alauddin State Islamic University of Makassar
Eka Indriyani Management, Faculty of Islamic Economics and Business, Alauddin State Islamic University of Makassar

DOI: https://doi.org/10.63922/ijebir.v5i04.5052

Keywords: E-Wallet Services, Financial Performance, Financial Literacy

Abstract

The rapid growth of the digital economy requires Micro, Small, and Medium Enterprises (MSMEs) to adopt financial technology to enhance their competitiveness. Although e-wallet services have become increasingly popular, previous studies have reported inconsistent findings regarding their impact on financial performance and have rarely examined the mediating role of financial literacy. Therefore, this study aims to analyze the effect of e-wallet services on the financial performance of MSMEs in Makassar City, with financial literacy as a mediating variable. This study employed a quantitative approach using purposive sampling, involving 150 MSME owners who actively use e-wallet services. Data were collected through a Likert-scale questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 3.2.9. The results indicate that e-wallet services have a positive and significant effect on both financial performance and financial literacy. However, financial literacy has a positive but insignificant effect on financial performance and does not significantly mediate the relationship between e-wallet services and financial performance. These findings contribute to the financial technology literature by demonstrating that the adoption of e-wallet services alone is insufficient to improve financial performance through financial iteracy among MSMEs in Makassar City.

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