Business Model Optimization of Pangus Bali Decoration Through the Business Model Canvas Approach to Enhance MSME Competitiveness

Wayan Aldi Dewaki; M.Oktavianur; Niki Agus Santoso

doi:10.63922/ijebir.v5i04.5086

Wayan Aldi Dewaki Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Bandar Lampung, Indonesia
M.Oktavianur Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Bandar Lampung, Indonesia https://orcid.org/0009-0005-7996-0681
Niki Agus Santoso Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Bandar Lampung, Indonesia

DOI: https://doi.org/10.63922/ijebir.v5i04.5086

Keywords: Keywords: Business Model Canvas; Business Model Innovation; MSMEs; Event Organizer; Competitive Advantage.

Abstract

Business model innovation is essential for improving the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the increasingly competitive creative industry. This study aims to analyze the existing business model of Pangus Bali Decoration and formulate optimization strategies using the Business Model Canvas (BMC) approach. A qualitative case study method was employed through observation, in-depth interviews, and documentation. The analysis was conducted based on the nine elements of the Business Model Canvas. The findings indicate that Pangus Bali Decoration possesses competitive strengths through its unique Balinese-themed decoration concept, flexible services, and customer-oriented approach. However, several aspects require improvement, including digital marketing, customer relationship management, partnership development, revenue diversification, and operational digitalization. The proposed Business Model Canvas provides strategic recommendations to enhance business competitiveness, improve operational efficiency, strengthen customer relationships, and support sustainable business growth. This study offers practical insights for MSMEs seeking to optimize their business models in the creative service industry

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