Analysis of Marketing Margin and Farmer's Share of Tomato Commodity Based on Price Differences at Producer and Consumer Levels in Teluk Bintuni Regency

Grace Stella S R Manusaway; Herpina Herpina; Yudhit Restika Putri

doi:10.63922/ijebir.v5i04.5370

Grace Stella S R Manusaway Program Studi Agribisnis, Fakultas Sains dan Teknologi, Universitas Muhammadiyah Teluk Bintuni, Indonesia.
Herpina Herpina Program Studi Agribisnis, Fakultas Sains dan Teknologi, Universitas Muhammadiyah Teluk Bintuni, Indonesia.
Yudhit Restika Putri Program Studi Agribisnis, Fakultas Sains dan Teknologi, Universitas Muhammadiyah Teluk Bintuni, Indonesia.

DOI: https://doi.org/10.63922/ijebir.v5i04.5370

Keywords: Marketing Margin, Farmer's Share, Producer Price, Consumer Price, Tomato

Abstract

Tomato (Solanum lycopersicum L.) is a strategic horticultural commodity with high perishability, requiring an efficient marketing system. This study aims to analyze the marketing margin and farmer’s share of the tomato commodity using time-series data from 2021 to 2025. Data were gathered through 60 structured observations across a 5-year study period (12 routine data-points collected annually), capturing both producer and consumer price levels. Quantitative descriptive analysis was applied. The results showed that the average consumer price was Rp 35,539/kg and the producer price was Rp 14,671/kg, generating an average marketing margin of Rp 20,869/kg. The average farmer’s share achieved was 41.28%, indicating that the marketing system is generally inefficient (below 50%) due to geographical barriers, long distribution chains, and high logistics costs. However, a significant efficiency spike occurred in 2025, reaching a farmer’s share of 77.54% due to a tightening supply that drove up farm-gate prices.

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