The Influence Of Social Media Innovation, Digital Skills, And Company Reputation On The Recruitment Process Of Generation Z In South Jakarta

Nurtriani Shalshabilla; Nuraeni

doi:10.63922/ijebir.v5i04.5534

Nurtriani Shalshabilla Management Study Program, Muhammadiyah University of Jakarta, Tangerang, Indonesia
Nuraeni Management Study Program, Muhammadiyah University of Jakarta, Tangerang, Indonesia

DOI: https://doi.org/10.63922/ijebir.v5i04.5534

Keywords: Social media innovation, digital skills, company reputation, recruitment process, Generation Z.

Abstract

The development of digital technology has brought significant changes to human resource management practices, particularly in the recruitment process. Generation Z, as a generation that grows up in the digital era, has different characteristics compared to previous generations, especially in terms of the use of technology and social media. This study aims to analyze the influence of social media innovation, digital skills, and company reputation on the recruitment process of Generation Z in South Jakarta. This study employs a quantitative approach using a survey method through the distribution of questionnaires to respondents who belong to Generation Z and have experienced digital-based recruitment processes. The sampling technique used is purposive sampling. The data are analyzed using multiple linear regression analysis. The results of this study are expected to provide contributions for companies in designing more effective, efficient, and adaptive recruitment strategies in response to digital technological developments, particularly in attracting and recruiting Generation Z candidates.

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