Strategic Management Analysis Of JNE Lamongan District In Improving Delivery Services In The Online Shopping Era

Riska Amelia Setioningrum; Siti Musarofah; Qudwatun Niswah

doi:10.63922/ijebir.v5i04.5619

Riska Amelia Setioningrum Department of Management, Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, East Java, Indonesia
Siti Musarofah Department of Management, Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, East Java, Indonesia
Qudwatun Niswah Department of Management, Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan, Lamongan, East Java, Indonesia

DOI: https://doi.org/10.63922/ijebir.v5i04.5619

Keywords: Strategic Management, JNE, Delivery Service, E-Commerce, Logistics

Abstract

The growth of online shopping (e-commerce) in Indonesia has significantly increased demand for delivery services while intensifying competition in the logistics industry. JNE Lamongan District, as part of one of Indonesia's largest logistics companies, is required to adopt strategic management that is adaptive to technological, regulatory, and market changes in order to remain competitive and improve delivery service quality. This study aims to analyze the strategic management implemented by JNE Lamongan District in improving delivery services in the era of online shopping, to identify the internal and external factors influencing the company's competitiveness, and to examine the role of technology in supporting operational efficiency and customer satisfaction. This research uses a descriptive qualitative approach, combining literature study and document analysis with direct interviews with three informants directly involved in the company's operations. The results show that JNE Lamongan District has implemented adaptive strategies, including IoT-based real-time tracking, AI-driven operational automation, distribution network strengthening, and strategic partnerships with e-commerce platforms. SWOT analysis reveals that the company's main strengths lie in its service reputation and extensive distribution network, while its biggest challenges are maintaining service consistency across branches and facing intense competition from rivals such as J&T and SiCepat. Integrated management of technology, human resources, and distribution networks proves key to improving delivery service quality in the digital era

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