Analysis of the Implementation and Economic Impact of the Jember Digital Village Economy Program (JEDISA) on Household Welfare in Sidomukti

Abstract

This study aims to analyze the implementation of the Jember Digital Village Economy (JEDISA) Program, identify the program's economic impact on household welfare, and examine the supporting and inhibiting factors regarding the JEDISA Program's implementation in Sidomukti Village, Jember Regency. The JEDISA Program is a village digitalization initiative designed to enhance community digital literacy, expand market access for Micro, Small, and Medium Enterprises (MSMEs), and stimulate economic activity through the use of digital technology.

  This study employs a qualitative approach with a descriptive research design. Data were collected through observation, interviews, and documentation involving the Sidomukti Village Head, village officials, and MSME operators—specifically those in the tape (fermented cassava) and tailoring sectors—selected using purposive sampling. Data analysis was conducted through data reduction, data display, and conclusion drawing, based on the Miles, Huberman, and Saldana model. Data validity was verified using source triangulation and technique triangulation.

  The research findings indicate that the JEDISA Program has positively impacted community digital literacy and encouraged the use of social media and online marketplaces for product marketing. The program has contributed to a growing customer base, expanded market reach, increased sales, and higher incomes, thereby improving household welfare. Furthermore, the program has generated a multiplier effect by boosting local economic activity and creating opportunities for digital-based business development. However, the program's implementation has not yet reached its full potential due to persisting obstacles, such as limited post-training support, low digital proficiency among some community members, and uneven adoption of digital technology across all business operators. Therefore, continuous support and community capacity building are essential to ensure that the benefits of the JEDISA Program are realized more widely and sustainably.