Social Influence And Its Impact On Purchase Intention Among Miniso Customers In Bandar Lampung
Keywords:
face-to-face friendship, electronic word of mouth, social media viewership, purchase intent, retail.
Abstract
This study aims to analyze the influence of face-to-face friendship, electronic word-of-mouth (e-WOM) readership, and social media viewership on the purchase intentions of Miniso consumers in Bandar Lampung. The study employed a quantitative approach using a survey method involving 120 respondents selected through purposive sampling. Data were collected via a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that face-to-face friendship, e-WOM readership, and social media viewership have a positive and significant effect on purchase intention, with social media viewership being the most influential variable. The coefficient of determination (R²) value of 0.695 indicates that these three variables account for 69.5% of the variation in consumer purchase intent. These findings suggest that social interaction whether in person or through digital media plays a crucial role in shaping consumer purchase intent in the modern retail industry. This study provides an empirical contribution to the literature on the influence of social factors on consumer behavior.
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Ngo, T. T. A., Bui, C. T., Chau, H. K. L., & Tran, N. P. N. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11), e32168. https://doi.org/10.1016/j.heliyon.2024.e32168
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Setiawan, N. T., & Darma, G. S. (2025). The Role of Post Quantity, Views, and Reviews in Enhancing User-Generated Content and Stimulating Purchase Intention. Journal Research of Social Science, Economics, and Management, 4(7).
Alrwashdeh, M., Emeagwali, O. L., & Aljuhmani, H. Y. (2019). The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus. Management Science Letters, 505–518. https://doi.org/10.5267/j.msl.2019.1.011
Bartal, A., Pliskin, N., & Ravid, G. (2019). Modeling influence on posting engagement in online social networks: Beyond neighborhood effects. Social Networks, 59, 61–76. https://doi.org/10.1016/j.socnet.2019.05.005
Burnkrant, R. E., & Cousineau, A. (1975). nformational and normative social influence in buyer behavior. Journal of Consumer Research.
Chen, N., & Yang, Y. (2023). The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention. Journal of Theoretical and Applied Electronic Commerce Research, 18(3), 1601–1618. https://doi.org/10.3390/jtaer18030081
Deutsch, M., & Gerard, H. (1955). A study of normative and informational social influences upon individual judgment. Journal of Abnormal and Social Psychology.
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Felmlee, D. H., & Sinclair, H. C. (2018). The Cambridge Handbook of Personal Relationships (2nd ed.). Cambridge University Press.
Gellerstedt, M., & Arvemo, T. (2019). The impact of word of mouth when booking a hotel: could a good friend’s opinion outweigh the online majority? Information Technology & Tourism, 21(3), 289–311. https://doi.org/10.1007/s40558-019-00143-4
Hair, J. F., Black, Jr. , W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis (7th ed.). Pearson Prentice Hall.
Kelman, H. C. (1958). Compliance, identification, and internalization three processes of attitude change. Journal of Conflict Resolution, 2(1), 51–60. https://doi.org/10.1177/002200275800200106
Khan, A. N., Khan, N. A., & Soomro, M. A. (2020). The impact of moral leadership on construction employees’ psychological behaviors. IEEE Transactions on Engineering Management.
Kim, M., & Kim, J. (2020). How does a celebrity make fans happy? Interaction between celebrities and fans in the social media context. Computers in Human Behavior, 111, 106419. https://doi.org/10.1016/j.chb.2020.106419
Kotler, P., & Armstrong, G. M. (2017). Principles of Marketing (Seventeenth Edition). Pearson.
Kotler, P., & Keller, K. L. (2016). Marketing Management (13th ed.). Pearson Education Limited.
kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing Management (16th ed.). Pearson Education Limited.
Liang, S. Z., Xu, J. L., & Huang, E. (2024). Comprehensive Analysis of the Effect of Social Influence and Brand Image on Purchase Intention. SAGE Open, 14(1). https://doi.org/10.1177/21582440231218771
Liang, X., Hu, X., Islam, T., & Mubarik, M. S. (2021). Social support, source credibility, social influence, and solar photovoltaic panels purchase intention. Environmental Science and Pollution Research, 28(41), 57842–57859. https://doi.org/10.1007/s11356-021-14750-4
Majali, T., Alsoud, M., Yaseen, H., Almajali, R., & Barkat, S. (2022). The effect of digital review credibility on Jordanian online purchase intention. International Journal of Data and Network Science, 6(3), 973–982. https://doi.org/10.5267/j.ijdns.2022.1.014
miniso.com. (2025). Produk Miniso. https://www.miniso.com/product/
Ngo, T. T. A., Bui, C. T., Chau, H. K. L., & Tran, N. P. N. (2024). Electronic word-of-mouth (eWOM) on social networking sites (SNS): Roles of information credibility in shaping online purchase intention. Heliyon, 10(11), e32168. https://doi.org/10.1016/j.heliyon.2024.e32168
Nguyen, T. T., & Veer, E. (2024). Why people watch user-generated videos? A systematic review and meta-analysis. International Journal of Human-Computer Studies, 181, 103144. https://doi.org/10.1016/j.ijhcs.2023.103144
Sari, A. P. (2017). MINISO Hadir di Lampung, Dari Produk Digital Hingga Perlengkapan Sehari-hari Ada di Sini. Tribun Lampung.Co.Id. https://lampung.tribunnews.com/2017/11/29/miniso-hadir-di-lampung-dari-produk-digital-hingga-perlengkapan-sehari-hari-ada-di-sini
Setiawan, N. T., & Darma, G. S. (2025). The Role of Post Quantity, Views, and Reviews in Enhancing User-Generated Content and Stimulating Purchase Intention. Journal Research of Social Science, Economics, and Management, 4(7).
Published
2026-08-02
How to Cite
Hany Kirana Zahrani, & Roslina. (2026). Social Influence And Its Impact On Purchase Intention Among Miniso Customers In Bandar Lampung. International Journal of Economics, Business and Innovation Research, 5(05), 145-155. https://doi.org/10.63922/ijebir.v5i05.5716
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