The Influence Product Quality And Promotion Toward Sales Volume at PT. Herbalife Nutrition Club Sisingamangaraja

Abstract

Nowadays, marketing is the important aspect to run business by offering their product or service, moreover it is a tool to achieve their goals. Marketing is a process of creating, communicating, delivering and exchanging offering that have value for costumers. Marketing strategy use to keep the costumers, get customer satisfaction and increase sales. A lot of businesses try to find good marketing strategy to achieve their goal. Product quality and promotion are the marketing instruments that used to determine the business to achieve their goal. Goals and target must be mentioned and met, competitor strategy analyzes, anticipate and exceed. Through effective use of market and marketing research, an organization should be able to identify the costumer needs and wants and to deliver benefits that will enhance or add to costumer lifestyle, while at the same time ensuring the satisfaction of these needs result in a healthy turnover for the organization. Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. The nutrition, weight-management and personal care products are available exclusively through our more than 2.3 million independent Distributors in more than 75 countries. Herbalife founder Mark Hughes dreamed of “a future brilliant beyond compare” by helping people improve their lives through better nutrition and an unparalleled business opportunity. Herbalife's product range includes protein shakes, protein snacks, nutrition, energy and fitness supplements and personal care products. The Formula 1 protein shake, a soy-based meal-replacement shake, is the company's number one product and was one of the first products sold by the company. The range also includes products for heart health, digestive health, skin care, and the new 24 sports line released in 2011. Some products are vegetarian, kosher or halal, and Herbalife provides testimonials and advice from health professionals as part of their product marketing.