Determinants of Mobile Coffe Purchase Decision: The Role of Product Quality, Price, and Accessibility in Pinrang Regency

Adyaqsa  Akil; Dian Resky Pangestu

doi:10.63922/ijebir.v5i05.5844

Adyaqsa Akil Islamic Economics Program, Faculty of Islamic Economics and Business, State Islamic Institute of Parepare
Dian Resky Pangestu Islamic Economics Program, Faculty of Islamic Economics and Business, State Islamic Institute of Parepare

DOI: https://doi.org/10.63922/ijebir.v5i05.5844

Keywords: Product Quality, Price, Ease of Access, Purchase Decisions, Mobile Coffee Service

Abstract

The proliferation of mobile coffee vendors in Pinrang Regency is driven by affordable prices and ease of access. Amid this competition, business owners need to understand the factors that drive purchasing interest in order to formulate effective marketing strategies. Therefore, this study was conducted to evaluate the impact of product quality, price, and accessibility on purchasing preferences, both individually and collectively. This quantitative study involved 100 respondents who purchase mobile coffee in Pinrang, using purposive sampling. Data were collected via a Likert-scale questionnaire that had passed validity and reliability tests. Data were analyzed using SPSS for multiple linear regression analysis, which included an evaluation of the fulfillment of classical assumptions, hypothesis testing (t-test and F-test), and calculation of the coefficient of determination. The results of the statistical tests show a positive and significant contribution of all three variables to consumer decision-making, as evidenced by the product quality value (t=4.685; p=0.000), price (t=3.396; p=0.001), and ease of access (t=2.919; p=0.004). A simultaneous test (F=43.051; p=0.000) confirms that these three factors collectively influence purchasing decisions. An R-Square score of 0.574 indicates that 57.4% of purchasing decisions depend on this model, while the remaining 42.6% are influenced by factors outside the scope of this study, such as promotions, service, location, and brand image.

References

Amaliah, A. N. S., Maisara, P., Waspada, S., & Armayani, A. (2023). Perilaku konsumsi berkelanjutan (sustainable consumption behavior) di Indonesia: Peran environmental concern, perceived consumer effectiveness dan altruism. Jurnal Inovasi Pendidikan Ekonomi (JIPE), 13(2), 157.
Amrihani, H. A., & Ritonga, R. (2021). Nikmat kopi dan budaya konsumerisme dalam status sosial masyarakat kota. Warta Ikatan Sarjana Komunikasi Indonesia, 4(2), 89–98.
Arwin, A., Sutrisno, S., Hamka, R., & Suherli, S. (2025). Muslimah Fashion Trends and Celebrity Endorsers: An Analysis of Their Influence on the Consumptive Behavior of IAIN Parepare Students on Instagram Social Media. Jurnal Ilmiah Wahana Pendidikan, 11(3.A), 26–39. https://jurnal.peneliti.net/index.php/JIWP/article/view/11502
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 319–340.
Hanifah, N., & Rahadi, D. R. (2020). Analisis perilaku konsumen dalam memutuskan pembelian secara online pada masa pandemi COVID-19. SULTANIST: Jurnal Manajemen Dan Keuangan, 8(2), 112–122.
Herdian, D. (2025). Manajemen Pemasaran.
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (1996). Principles of marketing (Vol. 14). Prentice hall Englewood Cliffs, NJ.
Lancaster, G., & Massingham, L. (2017). Essentials of marketing management. Routledge.
Maulidiyah, D. N., & Arsyianto, M. T. (2020). Analisis periklanan pengaruhnya terhadap perilaku konsumen dan dampaknya pada keputusan pembelian. Sketsa Bisnis, 7(2), 94–105.
Nasjwa, K., Roza, S., & Hamdiah, H. (2026). Pengaruh Product Quality, Word of Mouth, dan FOMO terhadap Keputusan Pembelian Kopi Keliling Loka Kopi di Kota Jambi. Jurnal Semesta Ilmu Manajemen Dan Ekonomi (J-SIME), 2(4), 995–1004.
Pangestu, D. R., Wulandari, K. T., Padila, N. I., & Yusuf, M. (2025). Ekonomi Kreatif Desa Bilalange’: Pelatihan Keterampilan Tangan Pembuatan Eksesoris. Alamtana: Jurnal Pengabdian Masyarakat UNW Mataram, 6(1), 12–18.
Putri, S. H., Pangestu, D. R., Umaima, U., & Yusuf, M. (2026). Optimalisasi Strategi Layanan Custom Untuk Meningkatkan Daya Saing Usaha Buket Bunga. JoEMS : Journal of Education and Management Studies, 9(1), 26–38. https://doi.org/10.32764/joems.v9i1.1718
Raihan, M., Darnetti, D., & Alfikri, A. (2025). Analisis Faktor Yang Memengaruhi Keputusan Pembelian Kopi Keliling (Studi Kasus Kopi Keliling Ajoe Kecamatan Harau, Kabupaten Lima Puluh Kota). JASc (Journal of Agribusiness Sciences), 9(2), 202–211.
Saputri, M. E. (2016). Pengaruh perilaku konsumen terhadap pembelian online produk fashion pada Zalora Indonesia. Jurnal Sosioteknologi, 15(2), 291–297.
Syahril, A. Z., Nurfadhilah, N., Muhammadun, M., & Wahyu, A. R. M. (2026). Pengaruh Influencer dan Fear of Missing Out (FOMO) Terhadap Minat Beli Produk Fashion UMKM di Kabupaten Sidenreng Rappang. MARGIN ECO, 10(1), 79–90.
Wardani, R. P., Mawarni, N. L. C., Sucilestari, N. M. N., Andiniswari, A. I. R., & Susanto, P. C. (2022). Sikap generasi Z terhadap eksistensi kedai kopi lokal dan internasional: Riset perilaku konsumen berbasis visual. Jurnal Ekonomi Dan Pariwisata, 17(1).
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22.
Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1990). Delivering quality service: Balancing customer perceptions and expectations. Simon and schuster.