The Influence of Islamic Business Ethics and Customer Loyalty on Consumer Decisions (A Case Study of Ardilicious MSMEs in Tangerang City)

Aldi Dwiprasetyo; Muhamad Nurman; Ibnu Haris

doi:10.63922/ijebir.v5i05.5986

Aldi Dwiprasetyo Islamic Business Management Study Program, Faculty of Islamic Economics and Business, Institut Darul Qur'an
Muhamad Nurman Islamic Business Management Study Program, Faculty of Islamic Economics and Business, Institut Darul Qur'an
Ibnu Haris Islamic Business Management Study Program, Faculty of Islamic Economics and Business, Institut Darul Qur'an

DOI: https://doi.org/10.63922/ijebir.v5i05.5986

Keywords: Islamic business ethics, customer loyalty, purchasing decision, MSMEs

Abstract

This study aims to analyze the influence of Islamic business ethics and customer loyalty on consumer purchasing decisions at Ardilicious MSMEs in Tangerang City. Islamic business ethics are reflected through honesty, fairness, responsibility, and transparency in business practices, while customer loyalty is measured through repeat purchases, recommendations, and commitment to the business. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to consumers who had purchased products from Ardilicious. The sampling technique used was purposive sampling. The collected data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and the coefficient of determination. The findings are expected to demonstrate that Islamic business ethics and customer loyalty positively and significantly influence consumer purchasing decisions, both partially and simultaneously. The results of this study are expected to provide recommendations for MSMEs in improving business performance through the implementation of Islamic business ethics and strengthening customer loyalty.

References

Aditya, M. F., Ansori, M., & Mubarok, A. F. (2025). Peran Lembaga Keuangan Mikro Syariah dalam Meningkatkan Perekonomian Masyarakat di Desa Tahunan. 4(2), 3444–3455.
Agustiono, A., Listyorini, S., & Nugraha, H. S. (2022). Pengaruh Customer Experience terhadap Customer Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Masyarakat Semarang Pengguna LinkAja). Jurnal Ilmu Administrasi Bisnis, 11(2), 244–256.
Bastomi, R. D., Oktaviany, M., Wandini, E. A., Shavira, L., Hasanudin, Q. N., & Syarifudin. (2024). Pentingnya Sertifikasi Halal Dalam Perspektif Etika Bisnis Islam Terhadap Produk Makanan Halal Rakhma. Jurnal Ekonomi Dan Bisnis, 13(2).
Fakhri, R. (2022). Pengaruh Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Toko Buku Fadira Pekanbaru. Riau Economics and Business Review, 13(3).
Hantono, H., & Sianturi, R. F. S. (2021). Pengaruh Pengetahuan pajak, sanksi pajak terhadap kepatuhan pajak pada UMKM kota Medan. Owner: Riset & Jurnal Akuntansi, 1(1), 27–40.
Latifah, N. L. D., Adzam, M., & Vidiastuti, D. P. (2024). Strategi Transformasi Digital: Inovasi Program Tuka Tuku Purbalingga. Matra Pembaruan, 8(1), 17–30.
Manihuruk, B. K. (2023). Analisis Kualitas Produk dan Promosi Terhadap Loyalitas Pelanggan dengan Kepuasan Sebagai Variabel Intervening Pada PT Shopee Indonesia. Journal Business and Management, 1(1), 11–23.
Mei Sulistyaningsih. (2024). Pengaruh Modal, Tenaga Kerja, Dan Bahan Baku Terhadap Pendapatan Pengrajin Gerabah Desa Melikan, Kabupaten Klaten. Jurnal Ilmiah Ekonomi Dan Manajemen, 2(2), 747–758.
Musvira, Natsir, M., & Asizah, N. (2022). Pengaruh Modal, Tenaga Kerja, Dan Marketplace Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah: Pengalaman Dari Kota Kendari Sulawesi Tenggara. Jurnal UNIMUS, 18(2), 65.
Nabila A'yun, Q.A., Chusma, N.M., Putri, C.N., & Latifah, F. N. (2021). Implementasi Etika Bisnis Islam Dalam Transaksi Jual Beli Online Pada E-Commerce Popular Di Indonesia. JPSDa: Jurnal Perbankan Syariah Darussalam, 1(2).
Sugiyono. (2016). Metode Penelitian Kuantitatif Kualitatif dan R&D. CV. Alfabeta Bandung.
Sugiyono. (2018). Metode Penelitian Kuantitatif. Alfabeta.
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sugiyono. (2020). Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Tasyim, D., Kawung, G., Dj Siwu, H., R S Tasyim, D. A., V Kawung, G. M., & Dj Siwu, H. F. (2021). the Influence of Sme S Unit and Gdrp on Employment Absorption in North Sulawesi. Jurnal EMBA, 9(3), 391–400.